About Us
Click on a photo for the inside(out) scoop.
Who we are, why we're here.
Two McCauleys and two Logans form the core of InsideOut Solutions. Their vision and persistence have made us what we are today. Around that core of four, we have assembled a motley quirky diverse and talented team with a relentless focus on understanding and enabling our customers.
Individually and collectively, we have chosen to be here, in Sequim, because we love this place. It resonates for us. And while the place you have found may be quite different from ours, if you feel like it's the most beautiful place on earth, then we know where you're coming from... figuratively and literally.
Jeff Logan
1-800-500-8401 ext 305
Jeff Logan has developed successful websites for the travel industry since 1994. He specializes in sites for individual innkeepers, lodging associations and tourist destinations. Through Jeff's leadership, InsideOut has developed industry-specific web products, including interactive maps, online gift certificates, easy-to-use booking systems and promotional packages that keep his clients at the top of the search engines.
Most importantly, Jeff cares about developing lasting customer relationships. He's traveled across the country to meet clients in person, visit their inns and get a feel for what makes their regions special. Jeff is also a sought-after speaker. Over the years, he's spoken to more than 10,000 innkeepers, helping them better understand the opportunities offered by the Internet.
An award-winning web developer, Jeff has been recognized a number of times for his work in the hospitality and tourism industries. Most recently, he and his team won the Designer's Challenge, sponsored by the Professional Association of Innkeepers International. His awards also include Washington Festival & Events Association's 2002 Gold Summit Award for Best Idea to Promote Tourism in Washington State.
When he isn't working and researching new ideas, Jeff loves spending time with his wife, Beth, and their sons, Ben and Charlie. Jeff also enjoys kayaking, hiking and collecting music. An avid photographer, Jeff's images can often be found on sites promoting his home region, the Olympic Peninsula.
Beth Logan
1-800-500-8401 ext 303
Beth Logan is InsideOut's lead web designer. Her beautiful websites capture the essence of her clients' properties—a skill which has been recognized by awards such as PAII's Designer's Challenge. Since the B&B industry is based on providing unique experiences, she realizes the importance of conveying that individuality in her award-winning designs.
But there's more to her work than creating a pretty face. She also works with the web team to make sites search engine friendly and easy-to-use. "I love to design dynamic and functional sites that help draw people to a client's website," she says. "It's always rewarding to learn that one of my designs has led to increased bookings." Beth is dedicated to creating long-lasting relationships with her clients. They love working with her and appreciate her responsiveness to questions, as well as her attention to detail and honest feedback.
Originally, Beth had planned to become an elementary school teacher, that changed when she met Jeff and he introduced her to the web. As an artist she loved the outlet to use her skills in a way that helped sell the experience of individual inns.
Since then the business, as well as their boys, Ben and Charlie, have grown. The family enjoys traveling to new places, as well as taking care of their own little piece of heaven. After work, and the lap top is put away, you'll find Beth outside with the boys, tending to their gardens and chickens. If she's not there, she's at her piano, where she finds solitude playing her favorite music.
Jim McCauley
1-800-500-8401 ext 304
Jim has had printing ink in his blood since the age of 16. He learned to operate small offset presses while still in high school and was able to use the same skills in the Air Force. After the service, he received a vocational degree in printing from St. Paul Technical Vocational Institute, winning a silver medal in Offset Printing at the National VICA competition in 1973. Jim decided to continue his education in printing and went on to studies at Rochester Institute of Technology in New York. He received a BS degree in Printing Technology in 1977.
His private industry career began in the ink industry with positions in ink formulating and customer service. He worked for 7 years in all aspects of printing and printing ink. This included offset printing, flexo printing, gravure printing and large web offset printing. After a short flirtation with owning a restaurant, Jim went back to what he loved-the graphic arts industry. He became a graphic designer and art department supervisor for two medium-sized printers. Since 1995, Jim has been senior print graphic design partner of InsideOut Solutions, a destination marketing, design and web development company in Sequim, Washington.
Pat McCauley
1-800-500-8401 ext 302
Patricia has been involved in hospitality marketing for over 25 years.
She owned, Casoni's Restaurant, a nationally recognized, award-winning restaurant for 11 years and during that time she worked tirelessly for regional and state tourism destination marketing organizations. She was twice president of both the Olympic Peninsula Tourism Council in Washington State and the North Olympic Peninsula Visitors and Convention Bureau.
After selling the restaurant she turned her small business marketing experience and passion for tourism into the company now called InsideOut Solutions. InsideOut Solutions is a destination marketing company with clients throughout the US, Canada and Mexico. Her goal is to create marketing solutions that work for all types of destinations from small towns to your Inn.
One of her proudest accomplishments is as founding director of the Sequim Lavender Festival. In just six years and without spending one cent on print advertising she grew the festival from 800 people to 35,000 attendees.
Her passion for tourism promotion has not gone unrecognized. In 2004, the state of Washington awarded Patricia the "Marlene Jones, Lifetime Achievement Award" and she served on the Washington State Governor's Tourism Roundtable and the Tourism Advisory Council.
Beth Klaus
1-800-500-8401 ext 301
Office Manager Beth Klaus studied accounting in college. This served her well when she and her husband, Jeff, purchased a family restaurant. The business also gave Beth excellent experience in management and in developing close customer relationships. After selling the restaurant, she has worked as a bookkeeper/office manager handling numerous responsibilities for companies large and small.
From Illinois, Beth moved to Washington State's Olympic Peninsula with Jeff and their youngest son (their eldest remained for college). Since relocating, they have been building their dream home themselves, board by board. While this leaves little free time, the help of family and friends has made the process an enjoyable one.
Whenever she can, Beth loves collecting yellow graniteware and being artistic. She enjoys needlework-especially quilting-and also works in pastels and oils.
Jennifer Lozada
1-800-500-8401 ext 306
Jennifer is an award-winning graphic designer and copywriter with over 12 years of experience. She earned her BA in fine arts with honors at Lawrence University. Her copyediting and design training was received on-the-job, in one of Chicago's first computer-based desktop publishing companies. She has worked for marketing communications firms in Chicago and Milwaukee, WI.
Since every client is different, Jennifer prefers to tailor her designs to serve each individual's needs. She realizes that creating a print design is often a new experience for clients, so she is especially concerned with educating and helping them get through the process with confidence. Throughout a project, Jennifer keeps in touch with clients so they always know what's going on with their designs. For her, great customer service is truly important. In her free time, Jennifer is a visual artist, creating large-scale drawings and paintings--both abstract and representational. She also enjoys martial arts, translating literary Tibetan and taking walks around the beautiful Olympic Peninsula.
Jack Waknitz
1-800-500-8401 ext 308
Jack Waknitz grew up on the North Olympic Peninsula of Washington State.
After graduating from Washington State University with a B.A. in Business Marketing, he worked for the University for several years providing technical knowledge of web design to faculty, staff, and students.
When his future wife finished school, they packed their bags and moved back to the Olympic Peninsula. Jack has been working at InsideOut Solutions since Mid 2006 and lives with his wife and child in Port Angeles, Washington. In his free time Jack enjoys playing soccer and lacrosse, as well as helping coach the local high school lacrosse team.
Steven Dunston
1-800-500-8401 ext 307
Steven is a web developer and published writer with extensive experience in marketing and multimedia. At InsideOut, Steven's role includes development of dynamic CMS websites, web promotion, and training.
If you watch reruns, sing karaoke, or ride in elevators, you have probably heard Steven's music. He hopes you liked it. In 15 years as a video editor, composer, and sound designer, Steven created a body of work for clients such as MTV, ClearChannel and Sony Records. Steven advises our clients on audio, video and interactive media.
When Steven can tear himself away from his laptop, he and his family enjoy reforesting and restoring stream habitat on their 11 acres in the woods.
Kailey Lampert
1-800-500-8401 ext 312
Kailey was born in California's Bay Area and she lived there until 1999 when she moved up to Port Angeles, Washington with her family. Although the youngest of three by nearly 5 years, she feels more like a big sister than an aunt to her 5 year old nephew.
Kailey can't remember a time when her home was without a computer (and today it has six) so she quickly became fascinated with all they can do, and after a brief lesson on HTML in seventh grade, she came to have a deep interest in web-development. However, at the time, she didn't really get it, so after graduating from Port Angeles High School, she took two years of geek classes at the local community college and figured out everything she was doing wrong. Since then, she has taught herself even more and continues to expand on her understanding of web-building languages.
When she's not glued to her desk, she does enjoy traveling to wherever so that she can grow her playing card collection, which is currently somewhere around 230 complete decks.
As a side note, she's also hoping to update her photos on this page with some that are both recent and not taken by a cell phone!
Katie Pate
1-800-500-8401 ext 311
Katie is a published writer with a BA in Media Studies and English from Scripps College in Claremont, CA. After finishing school, Katie traveled to Belize, Central America to volunteer the with the National AIDS Commission of Belize, where she was a personal health counselor and helped the Commission to create a community resources guide, a national television ad and wrote for the Commission in local papers. She also managed a local band and became a dancehall queen during her stay in beautiful Belize.
When Katie returned to the United States, she came to live with her family in Washington State. In November 2007 she participated in a 9-week internship for the Sequim Gazette, which lead to a profitable free-lance position at the paper.
Now at Insideout Solutions, Katie is excited to learn as much as she can about the growing field of Search Engine Optimization, and explore new and fascinating ways to use her writing skills.
Lisa Lidback
1-800-500-8401 ext 315
Lisa has always loved travel; her Dad being in the Coast Guard, she grew up moving from coast to coast. Her family settled in Port Angeles, where she was homeschooled through highschool and earned an Associate of Arts and an AAS in Multimedia Communications degree from Peninsula College.
Lisa's passions are dance and photography. She has performed in over 6 ballet productions and has taught classes at the Ballet Workshop. Lisa also loves swing and ballroom dancing, whenever the opportunity presents itself. Lisa's ambition is to be a wedding photographer, and would love to spend a year or so traveling Europe as a photojournalist.