How to Fix Your Apple Maps Business Location

June 29th, 2015 by

With all the focus on local search on Google it is easy to forget about Apple, but keep in mind that Apples iOS operating system and it’s default Apple Maps application remains a close second to Android’s Google-based operating system and maps.  In this article I will provide the information on how to fix problems your business may face with Apple Maps.

First a little history: I was contacted recently by a client who asked, “Why can’t Siri find my bed & breakfast in our town?”  Siri, for those who don’t know, is the Apple iOS voice-activated personal assistant and knowledge navigator on iPhone and iPad.  With it you can send messages, make calls, set reminders and…search for things.

Apple Maps Connect: The Business Owners Portal to Claiming & Managing Their Listing & Location

Apple Maps Connect login pageJust as it is with Google and Google Maps, Apple relies on businesses to claim their business and report any issues they have.  This is done via Apple Maps Connect and these are the steps to follow:

  1. Go to https://mapsconnect.apple.com/ and log in with your Apple ID and password. If you don’t already have an Apple ID then you will need to create one at https://mapsconnect.apple.com/getappleid.
  2. Once logged into Apple Maps Connect, click on “View My Businesses”
  3. Click the “+Add” button in the top right and you’ll see the next screen below.
  4. Enter your business name and location then click the search button.
    • If your business isn’t found then you should click on the “Add New Business” link and follow the instructions from there.
    • If your business is found then you should click on the blue “Claim This Business” button and and follow the steps there. This may automatically initiate the verify by phone pop up to display, but you can simply click on “Not Now” come back to that in a few minutes.
  5. Next fill inn all necessary business information, correct the location of your map marker and select up to three appropriate categories.  Be sure your correct hours of operation are displaying and also make sure your company website along with your other social media and other listings are entered.
  6. When you’ve finished with all your entries, Apple Maps will give a chance to review all the details.  Make sure everything is how you want it to be and click “Submit to Apple” to initiate the phone verification process.  You’ll receive a call at the phone number on your Apple Maps listing, so be ready for it.
  7. Once verified, it will take some time for Apple to review and approve any edits.

Apple Maps Connect has a helpful FAQ to help you through this process, so be sure to to look it over if you have any difficulty.

Contact us if you are interested in a local search marketing review.

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A Responsive Dude Ranch Web Design Launched for a New Client

June 25th, 2015 by

We are proud to announce the June 2 launch of the new custom dude ranch web design for Blacktail Ranch, a premier guest ranch in Montana.

Sandra Renner, co-owner of this Montana dude ranch, stopped by our vendor booth at the 2014 Dude Ranch Association convention and chatted with Pat McCauley about redesigning the Blacktail Ranch website.  She formally submitted her request for proposal following the convention.  Things got busy for the ranch shortly thereafter when their booking season got into full gear, but we circled back around to the website this year.

Custom Responsive Dude Ranch Web Design for Blacktail Ranch (Wolf Creek, Montana)

The new Blacktail Ranch website looks its best on all devices due to the responsive dude ranch web design.

The Blacktail Ranch Story

This working dude ranch, which has welcomed guests for over 40 years, encompasses 8000 acres of prime Big Sky country at the foot of the Continental Divide and is conveniently located between Yellowstone & Glacier National Parks and Great Falls & Helena, Montana.

Blacktail Ranch (Wolf Creek, Montana)

An unforgettable setting is just the beginning of your Montana dude ranch adventure at Blacktail Ranch.

The all-inclusive getaways at Blacktail Ranch offer opportunities for world class horseback riding & fishing, an on-site cave tour, a museum of ranch & prehistoric artifacts, white water rafting, bird watching and horseback camping.  They even have a massage service and yoga classes.  A wide variety of lodging, from the original lodge, to comfortable cabins and rustic wall tents, is available at the ranch.   Owners John “Tag” Rittel and Sandra and the ranch staff provide hospitality and personalized attention to their guests.

Blacktail Ranch logo before redesign

BEFORE: The Blacktail Ranch logo had served the owners well, but it was time for an update to fit with their new marketing “voice.” Blacktail Ranch logo after redesign by InsideOut Solutions AFTER: The new Blacktail Ranch logo is emblematic of the many upgrades the ranch has made to their facilities, lodging and services in recent years and suits the new website perfectly.

New Branding as a First Step – The Logo Redesign

Sandra knew that this project was nothing less than a “marketing makeover” for Blacktail Ranch and requested that our graphic design department create a new logo.

Jim McCauley, our print and graphic design department manager, worked with Sandra to design a new logo that would symbolize the new marketing message for this Montana guest ranch.  The result of this collaboration is more contemporary and stylized, but retains a rustic charm to match both the ranch itself and the website design that was to come.

That design had to wait until Blacktail Ranch got through its busy 2014 season, but this first important piece was ready and waiting.

About the Previous Blacktail Ranch Website

blacktailranch.com dude ranch web design before redesign by InsideOut Solutions

BEFORE: The wide open spaces of the previous design grew larger as monitor resolutions increased and web standards changed.

The previous website for Blacktail Ranch was launched over five years ago. It had an open, western feel to it, but the coding and design standards were already “behind the times” in many ways and this only worsened as time went on.  No “mobile friendly” version of the website was available to users with smartphones and other devices, which meant that the website was in danger of losing mobile search visibility in the wake of the Google Mobile Friendly algorithm update that rolled out on April 21.

Making Better Use of Wide Open Spaces – The Layout

blacktailranch.com dude ranch web design after redesign by InsideOut Solutions

AFTER: There’s still plenty of eye-appealing open space in the new Blacktail Ranch web design, but it adapts the layout and content to fit whatever browser or device is viewing it, from the smallest smartphone screens to the largest monitors.

A busy season at the ranch and some “life happens” challenges meant that the new website was on hold until Sandra contacted us in January to resume discussing her needs.  By mid-February she was ready to commit to the new design.

The new Blacktail Ranch web design began with Beth, our lead web designer, contacting Sandra with a detailed questionnaire to gather the information and materials to create a brand new “look and feel” for the website.  This extensive questionnaire assisted Sandra in making decisions 0n the most important basic elements of the new website’s design and gave her a list of needed materials to provide so that Beth could take her concept and make a layout proof.

Blacktail Ranch Web Design Gets Responsive – The Development

WordPressBeth then handed this layout off to Taylor to develop the website as a responsive WordPress theme which includes:

  • WordPress content management system comes with a powerful blog platform for growing the ranch’s internet marketing efforts and offers effortless updating of page text & photographs
  • Responsive web design automatically adapts design elements to web browser resolution for the specific device is being used
  • CSS 3icon-website-development-html-5Cutting-edge HTML 5 code and CSS 3 styling that conform to the standards of Google Developers and the World-Wide Web Consortium (W3C)
  • Sticky navigation menu and social sharing bars are always in view as a website visitor scrolls down the page
  • Custom WordPress Rooms post type, developed by InsideOut Solutions specifically for clients that offer lodging, provide easily managed room description, accommodation type, amenities available, a photo gallery, rate information and more

Corralling the Content – The Fill-in

blacktailranch.com dude ranch web design custom post type for rooms by InsideOut Solutions

Creation and management of listings for the ranch’s lodging options was made easier thanks to the Rooms manager custom post type developed by InsideOut Solutions.

New photographs of Blacktail Ranch were essential to the redesigned website and these came from no less than four sources, including Sandra herself, David Fonda of Fonda Photographic, John Ansotegui of 900 Yards Photography and Video, and ranch guest Heather Tiddens.

Sandra recognized that their website text also needed extensive rewriting.  Beth worked with her to make sure the text content of the new website’s pages took full advantage of the responsive WordPress design.

Before launch, Search Engine Optimization (SEO) services were applied to each page of the website’s code and content and scored by the Yoast WordPress SEO plugin.  Redirects for previous URLs were set up in order to eliminate any “page not found” errors once the new site went online.

Upon seeing the finalized proof, Sandra’s emailed response to Beth was:

“Oh my gosh. I love it…I think it looks great…Your extra attention is very evident and shines through!”

She also emailed Pat the following message:

“I think Beth has done a great job and I am more than happy, and we are very excited to get [the website] live as well. Thank you again for working with me.”

Following the launch, additional SEO was applied to the website by optimizing the settings of their Google Analytics account and creating a Google Webmaster Tools account to submit both the new website and the new sitemap so that everything would be quickly indexed.

Free training in WordPress was included so that Sandra could quickly learn how to use their website to grow their internet marketing effectiveness.  Our WordPress install also includes WordPress video manuals, an e-book user manual, and our monthly Blogging for Beginners Webinar is available to all our WordPress website clients as well.

Get Your Own Responsive Dude Ranch Web Design from InsideOut Solutions

insideout web design servicesDude ranch websites developed by InsideOut Solutions that are over four years old will generally require a full responsive redesign.  If you have a dude ranch web design we created that’s four or less years old we can provide you with a cost-saving responsive upgrade.  Don’t have a WordPress website?  We’ll build you one with a responsive dude ranch web design.  Contact us today for a quote to keep your dude ranch’s website ahead of the competition.

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How to Change a Google Business Summary

May 31st, 2015 by

In this blog post you will learn how to work directly with Google to fix your Google business summary, the brief editorial text seen in various places on Google.

Google My BusinessIf you already know the who, what, where, when and why of Google’s editorial summaries, you can go directly to learn how you can request an edit of your Google business summary.

What Is a Google Business Summary?

A Google business summary, also known as a Google editorial summary or business description, is the brief synopsis of a business that shows up in various places on Google.

Keep reading →

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A Custom Responsive WordPress Theme for a Hawaiian Resort

May 29th, 2015 by

We are happy to announce the May launch of the new website for Kilauea Lodge, a charming resort offering country inn lodging, a restaurant and wedding & event facilities minutes from Volcano Village on the Island of Hawai’i.

When they called Pat at InsideOut Solutions about a new website design, Kilauea Lodge owner Lorna Larsen-Jeyte and office manager Janet Coney knew the resort’s current website was showing its age.  Following that initial phone conversation, in which Pat showed Lorna how far behind the times the website actually was and provided examples of our recent designs, Lorna requested a proposal for a website with a custom responsive WordPress theme.  In a follow-up email she thanked Pat and noted, “You may be bringing us into the 21st century!”

kilauealodge.com custom responsive WordPress theme views

The new Kilauea Lodge website looks its best on all devices due to its custom responsive WordPress Theme.

The proposal Pat submitted was about more than just updating the website’s code; it was a comprehensive plan to build an entirely new website presence for Kilauea Lodge to better show off what makes it such a special Hawaiian country inn no matter what device is used.  The result is a beautiful, easy-to-navigate responsive website that fully conforms to the new Google mobile-friendly algorithm.

The Kilauea Lodge Story

Built in 1938 for the YMCA, Camp Hale O Aloha was a popular camp for local children as they explored the Island of Hawai’i’s volcanoes. In October of the year it was founded, the International Fireplace of Friendship, made from stones and coins from all over the world, was dedicated.

Kilauea Lodge - Then and NowLorna and Albert Jeyte purchased the camp in 1986 and completely refurbished it to become a unique country inn, gourmet restaurant and picturesque event venue.  They also offer off-site vacation rentals close to the resort.  Kilauea Lodge is located near Volcano Village and is just a mile from Volcanoes National Park, making it an excellent base for experiencing “The Big Island” now known as the Island of Hawai’i.  It is convenient to area volcano explorations, bird watching, wine tasting, hiking, golfing, the town of Hilo and much more.

kilauealodge.com before redesign

BEFORE: The previous Kilauea Lodge website felt cramped at desktop monitor resolutions and had no mobile version. kilauealodge.com after redesign with custom responsive WordPress theme AFTER: The new Kilauea Lodge website looks great no matter what device is used to view it.

About the Previous Kilauea Lodge Website

Their previous website launched in October of 2007.  After nearly 8 years of service Lorna and Janet understood the need for a complete rethinking of the inn’s marketing presentation for this new website.

Setting the Scene for a Hawaiian Country Inn – The Layout

Beth, our lead web designer, worked with Lorna and Janet to create a completely new “look and feel” for the website – one that would take full advantage of the custom responsive web design it would receive during development.  Careful consideration went into selecting the design elements that create a layout that represents the idyllic Hawaiian setting of the lodge without distracting from the page content.  Larger photos, especially in the new header section, were carefully selected to best show off the property, lodging, restaurant, event facilities and cottage rentals.  Janet’s response to the proof Beth submitted says it all about the result: “We are excited about the look!”

From Conception to Custom Responsive WordPress Theme – The Development

Kilauea Lodge Custom Responsive WordPress Theme Editor

Proper coding is priority #1 when we build a custom responsive WordPress theme.

A few minor adjustments to the layout were all that was needed before it was given to Taylor, our WordPress developer, to build a custom WordPress theme and use it to create the basic structure for the responsive website, which includes:

  • Responsive web design automatically adapts the layout design elements to web browser resolution to match the specific device is being used
  • Sticky navigation menu and social sharing bars remain in view as a visitor scrolls down the page
  • WordPress content management system offers a powerful blog platform for growing the lodge’s internet marketing efforts and effortless updating of page text & photographs
  • HTML 5 code and CSS 3 styling that conforms to the recommendations of Google Developers and the World-Wide Web Consortium (W3C) standards
  • Custom WordPress plugins and post types developed by InsideOut Solutions specifically for its lodging clients, including the Rooms post type which offers easily managed room description, type of accommodations, an amenities list, photo gallery, rate information, availability link and more

Putting It All Together – The Fill-in

kilauealodge.com Honeymoon room editor

Each image and each word in the on-page text was given careful consideration during the fill-in process.

Once Taylor had the WordPress site and theme coded and designed, Beth worked with Lorna and Janet’s materials to enter all the content.  All-new photographs, carefully cropped and optimized, were required to take advantage of the custom responsive WordPress theme and the text was rewritten to fit the new pages, refine the marketing “voice” from the owners, and provide a more comprehensive message about just how special their Hawaiian resort really is.

Search Engine Optimization (SEO) on page content and “behind the scenes” code were applied during the proofing process and, before the site launched, redirects were created for all search engine-indexed URLs of the previous website to ensure “page not found” errors would not have a negative impact on search engines or visitor experience. The new Kilauea Lodge website was submitted to the search engines after its launch so that the new site’s pages could be quickly indexed.

Get Your Own Custom Responsive WordPress Theme from InsideOut Solutions

insideout web design servicesCustom WordPress websites developed by InsideOut Solutions that are over four years old will typically require a full responsive redesign.  If you have a custom WordPress website we designed that’s four or less years old we can provide you with a cost-saving responsive upgrade.  Don’t have a WordPress website?  We’ll build you one with a custom responsive WordPress theme.  Contact us today for a quote to keep your website’s internet marketing effectiveness ahead of the competition.

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Custom Responsive Web Design for a Mt. Rainier Resort

April 29th, 2015 by

We are proud to announce the release of the new Mounthaven Resort website on April 17. The new website features a custom responsive web design built in WordPress. The cutting edge HTML5 coding and CSS3 styling standards used in the design will provide a competitive advantage to the online marketing efforts of owners James and Zandy Ball. This new website also ensures that their mobile search visibility will improve because it is compliant with the new Google mobile-friendly algorithm that rolled out April 21.

mounthaven.com custom responsive web design on desktop, laptop, tablet and mobile devices

The new Mounthaven website looks great on all devices due to its custom responsive web design.

When James and Zandy purchased the Mounthaven Resort in Ashford, Washington back in 2013 they knew one of their priorities had to be a replacement for the website that came with the business since it was over a decade old (and looked it). James contacted InsideOut Solutions, citing the redesign of the Manitou Lodge website as a major reason they wanted to talk to us.

Persistence Pays Off When You Have the Product & Service to Back It Up

Things then got busy very quickly for the new owners and the plan for a new website was set aside.  Pat McCauley continued to stay in touch with James and Zandy, letting them know about new developments and design approaches that InsideOut was using to improve the internet marketing efforts of its clients.  Once they got through their first couple of seasons at the resort, James contacted Pat McCauley so that they could work with us to better market their beautiful resort and event venue near Mt. Rainier with a new website.

Keep reading →

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Link Building for SEO: 6 Steps to Earn Links with Outreach

April 29th, 2015 by

This article, which deals with the steps to take to earn links with your outreach efforts, is the fourth part of my series on Link Building for SEO. If you aren’t familiar with link building basics, how to start a campaign, or what outreach is I recommend you read:

link building graphicThere are just a few basic steps to earning editorial links with outreach.

  1. Find an Author
  2. Connect with that Author
  3. Establish Rapport
  4. Demonstrate Value
  5. Request a Link
  6. Continue the Relationship

Each major step of outreach is, of course, made up of little steps.

Step 1: Find an Author

Magnifying GlassI cover the basics of this step in the Adding Outreach to Your Link Building for SEO post. The steps involved with identifying sites are:

  1. Choose your targeted keyword phrases
  2. Review websites with high-ranking in search engines for your targeted keyword phrases
  3. Make sure the websites and their content authors you target:
    • link to relevant content on other websites
    • do not use “NoFollow” links
    • do not require payment for review or link

Step 2: Connect with That Author

wave helloIn the “old days” of link building (think late 1990s) it was common practice to contact website owners via email or contact form on the targeted website to request a link.  Submitting these as “form letters” to as many websites as possible was the norm as each link the sender received counted as a “vote” for their website.

As time marched forward into the 21st century these emails became more personalized to entice action by the recipient and specialized by contextualized targeting.  Still, outreach generally boiled down to a letter requesting a link submitted via email or online contact form in the 2000s.

Today, emails and online contact forms should typically be your last resort.  As a means of contact they are impersonal and it’s too easy to be considered just another spammer by the recipient.  So how should you connect?

Connect Personally

When you are seeking a link from an online author, always remember they are a person and will want to be treated as such.

No-Spam logo

Email and contact forms should be your last resort for link building outreach since your request will likely be misconstrued as a junk message.

A personalized e-mail message may seem like a good bet, but think about it: when you receive e-mail from a stranger that’s not directly related to your business activities do you tend to read it thoroughly or do tend to think it’s spam?  For most of us it’s usually the latter.  I no doubt have trashed messages that may have been beneficial link building requests.

Find Common Ground

Instead, find a way to engage the author in other, more personable ways.  Social media is an appropriate venue for following the activities of the author and initiating the contact.

Follow the Author in Social Media and Subscribe to What They Publish

Chances are the author you want to get a link from is a blogger, columnist and/or commentator.  Show your interest passively at first by following them in whatever social media platform(s) are regularly engaged by the author.  Subscribe to their e-newsletter(s) and any other subscriptions.

Doing so will allow you to get to know the author a bit and see how they prefer to communicate with their fans and followers.

Engage the Author, But Don’t Be Creepy

Laptop Looking

Don’t set yourself up to be seen as an online stalker when trying to earn links from online authors.

No one likes aggressive engagement via social media or blog comments and it certainly won’t help you attain your goals for link building.  If you don’t get a response to a comment you make to an author it’s not the end of the world.

Continue to follow the author and engage when you have something to say that’s likely to generate that response.

Once you’ve received a reply from that author it might be tempting to jump right in and ask for a link.  Sometimes that works, but generally there are a couple of steps between that you should follow.

Step 3: Establish Rapport

After receiving an initial reply to you comment to a blog or social media post, it’s time to grow the relationship with that author.  Point the author to another author’s online article to establish common ground around a subject that interests you both.

Once you receive a positive response to that it’s time to start introducing your own material to the author.

Step 4: Demonstrate Value

You might think this should be the step where you ask for a link, but I recommend holding off on that until you establish the value of your writing with the author in question.  Point him to an article you’ve written, but don’t ask for link – the idea here is to show what you write is worthy of comment.

If you’re lucky, the author will leave a comment on your article; you may even get a link from the author at this stage, but the goal is simply to demonstrate your value as an author and receive feedback of some form.

Step 5: Request a Link

links in a chain

Follow the best practices of engagement with authors and you will be more likely to earn the links you need for greater SEO value.

Once you’ve established rapport with an author and demonstrated the value of the content you write to them it’s time to request that link as part of your outreach efforts.  Keep the request informal unless the author prefers formal correspondence and weave it naturally as part of your engagement with that author.

Step 6: Continue the Relationship

If you truly establish rapport with that author, continue to follow and engage them.  Your link requests should be infrequent and only come when what you write complements the subject of an article the author has written.  Doing so will help maximize the effectiveness of your efforts at outreach for link building SEO.

Once you start receiving links from the authors who have established their authority for your targeted topics and keywords you will start to see the search engine visibility of your published blog posts start to rise.

Contact us if you need help in with link building.  We offer consultations and ongoing services for link building outreach and other SEO-related services.

 

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Responsive Bed and Breakfast WordPress Theme for Longtime Client’s Website Redesign

March 31st, 2015 by

We are pleased to announce the launch of the new 1795 Acorn Inn website, which features a completely customized responsive bed and breakfast WordPress theme built in cutting edge HTML5 code and CSS3 styling to ensure a competitive edge in the online marketing efforts of innkeeper Sheryl Mordini. Thanks to this redesign, the 1795 Acorn Inn website is ready for the new Google mobile-friendly algorithm that launches in April.

acorninbb.com on iMac, iPad & iPhone

Our Longtime Relationship with This Great Finger Lakes Bed and Breakfast

1795 Acorn Inn Website, circa 2005-2014

BEFORE: 1795 Acorn Inn website, circa 2005-2014 looked OK, but was cramped into a small space on higher resolution monitors.

Sheryl has been a web services client of InsideOut Solutions since 2005.  Our first website redesign for 1795 Acorn Inn, elegant bed and breakfast in Canadaigua, New York. launched in September of that year.

Sheryl worked with Beth, our lead designer, and internet marketing staff to keep that website an effective online presence for her business for 10 years.  A WordPress blog addition came in 2009 and soon after we began providing ongoing internet marketing services for SEO.

Sheryl loved her website, but by the summer of 2014 knew that, while it had served well for 10 years, it was definitely in need of a makeover worthy of showing off her inn’s updated decor and style.

Keep reading →

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Google Mobile-Friendly Algorithm – Is Your Website Ready?

March 24th, 2015 by

The launch of a new Google mobile-friendly algorithm is scheduled for April 21, 2015. The official statement from Google indicates that it is critical for website owners who are marketing to mobile device users to make sure their website is ready for this change, or lose visibility in and traffic from Google mobile search.

Google Mobile-Friendly Websites logo - is your website ready?

What Is the “Google Mobile-Friendly” Algorithm?

In this new algorithm Google defines “mobile” as smartphone devices only and does not include:

  • Tablets, which Google considers a different class of device
  • Multimedia phones, which are mid-grade phones with HTML5-compatible browsers, but don’t support all features
  • Feature phones, which are low-end phones that have web browsers unable to display webpages in their normal desktop format

One thing to note: Google has stated that recommendations are geared toward smartphones, but they also encourage website owners – when they feel it appropriate – to follow the same advice for multimedia and feature phones.

Keep reading →

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Transferring Ownership of an Inn, B&B, or Dude Ranch?

February 28th, 2015 by

Transferring or taking ownership of a new business in any industry can be a daunting task. Handshake Demonstrating Transfer of Inn, B&B, or Dude Ranch OwnershipOn the one hand, if you’re the seller and you care anything about the business, you want it to go into good hands and you want the transition to be a smooth one. On the other hand, taking over a business as a new owner can be intimidating, and there is always much to learn and numerous responsibilities to assume. Being equipped with as much information as possible can make your new role as an owner much easier.

InsideOut Solutions has developed a service for helping incoming innkeepers during the transition process.  We also offer a handy guide for exiting owners/innkeepers to help ease the transition process for both you and the incoming owners.

Orientation Package for Incoming Owners/Innkeepers

New innkeepers have a lot of responsibilities and assuming ownership can be overwhelming. So we developed a set of services that will help a new innkeeper get started on the right foot. Our “orientation package” includes:

  • How to use your WordPress website – 1-hour training
  • How to read Google Analytics reports – 1-hour online meeting
  • How to blog and optimize your blog posts for the search engines – 1-hour training
  • Guidance for setting up business email on your mobile phone – .5 hour support
  • Availability to answer technical questions about social media – 1.5 hours support

Since your website is an important feature of internet marketing, it’s important that you have a solid awareness of how to use it and how to take part in promoting your inn, bed & breakfast, or dude ranch. Think of your website as an asset you can use to grow your business. Because we’re the experts in internet marketing, we want to help you understand how to use your website to grow your business and partner with you in your success.

Our Orientation Package is $400.

We also offer the following services:

  • Website updates – but not reservation system updates, since they often involve confidential financial information that requires you to make updates
  • Internet Marketing Services – we typically want to discuss this down the road after your familiarity with running your inn, bed & breakfast, or dude ranch has increased. Internet marketing services include:

    • Search Engine Marketing (SEM) including Search Engine Optimization (SEO) and Cost-Per-Click (CPC) advertising & remarketing
    • Inbound marketing, including blog writing, Social Media Marketing (SMM), email marketing/newsletters
    • Referral marketing, including local search citations and link building.

These services are priced separately and we work with you to create a custom set of services that will best serve your needs.

Guide for Exiting Owners/Innkeepers Offers Technical Advice

Often, there is a lot of information that the former owner/innkeeper needs to provide to the new one. Providing this information can help the transition go smoothly, as well as prevent questions occurring years down the road when memory or records regarding directories, listings, and social media accounts have either been forgotten or lost.

Consult us for a list of essential information that you can gather and provide to the incoming owner/innkeeper before closing the sale.

If you’re interested in either of the above services, please contact us.

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Get Customized Monthly Google Analytics Reporting

February 27th, 2015 by

Often, our clients want to dig in a little deeper to see how their site is performing. Unfortunately most soon come to realize that they don’t have the time to learn the more complicated aspects of Google Analytics and how to find and understand the data that they need to see. Sometimes, they’re not even sure exactly what kind of data they need.

This is where InsideOut Solutions steps in.

We generate customized online marketing reports in thatSample Raven Report Showing Google Analytics Data
pulls select data from your Google Analytics account and presents to you in a report formatted to give you the information you need. The difference between our reports  and using Google Analytics on its own is clarity. While Google Analytics allows advanced users to do detailed analysis, this isn’t really necessary for innkeepers & dude ranchers, who typically only need to see specific higher level data. We take all of this complex data, consolidate what’s important to you and present it in a clear, understandable way. Further, to help you evaluate performance the reporting period we use is year-over-year, specifically comparing the month of the current year to the same month of the previous year and quarterly and annual reports are also available.

The immediate value to you is that getting this report requires nothing of your time to start receiving information that is critical to your internet marketing efforts. Once you tell us you’d like to subscribe to monthly reporting, the technician sets up a report that is delivered at the same time each month to your email inbox as a link to a downloadable PDF file. You don’t have to go looking for the login to Google Analytics or remember passwords. Unlike Google Analytics automatic email reporting, our reports never expire until you unsubscribe from them.

Currently, we offer the reporting for $25/month, or $240/year pre-pad.

Contact us to subscribe or learn more.

 

 

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