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In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics for many businesses.  The reason for this is that TripAdvisor has moved to the HyperText Transfer Protocol Secure (HTTPS).  Based on their current setup of… (Read More)

InsideOut Solutions is proud to announce the March 3 launch of a new responsive B&B website for Miller’s Daughter Bed and Breakfast in Green Lake, Wisconsin. Innkeepers Kris & Larry Herrell knew their aging website was simply not cutting it in today’s internet marketplace.  Kris dropped by the InsideOut booth at the Wisconsin Bed & Breakfast… (Read More)

Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)

In a move that certainly looks like a larger step toward becoming an Online Travel Agency (OTA) the new Google Travel Planner interface for mobile devices aims to keep those users on the search engine throughout the trip planning process.  Discover what this new travel planner is and how it will impact the OTA, destination,… (Read More)

It’s out with the old and in with the new (year, that is).  Search Engine Optimization (SEO) is always evolving, though much of its general principles remain the same from year to year. It’s time to look at recent changes and, from them, make our SEO predictions for 2016 so that you know what New… (Read More)

Though announced on October 26, the new Google RankBrain artificial intelligence component of its search algorithm has been in place for a few months.  RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine… (Read More)

The recent news of a number of bed & breakfast websites being hacked across the United States and Canada makes clear the importance of security when it comes to web hosting.  Because of their business model, most boutique lodging, B&B innkeepers and dude ranch owners choose managed web hosting, but it’s critical that they understand just what… (Read More)

Two Responsive Websites for New Clients Launched

October 30th, 2015 by Shawn Kerr

InsideOut Solutions is proud to announce the launch of two new custom responsive websites for incoming bed and breakfast inn clients during October. These new web design and managed hosting clients include an historic inn at the Antietam National Battlefiel and a secluded bed & breakfast with southwestern hospitality and flair near Santa Fe, New Mexico…. (Read More)

Blog Writing Tips on Publishing with Authenticity

October 26th, 2015 by Shawn Kerr

One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)

On September 22, the search engine giant announced that Google Hotel Ads has expanded its partnership with online booking Global Distribution System (GDS) providers, opened up Book on Google their users on all devices, and retired their Google Hotel Finder metasearch by rolling hotel search directly into Google Search results. This follows last month’s changes… (Read More)