Thinking Bigger
In Washington state, the eastern Olympic Peninsula communities include Port Townsend, Port Ludlow, Port Hadlock, Brinnon & Quilcene. For the last few years, they’ve produced a 20- to 24-page, 4″ x 9″ travel planner promoting tourism in their area. It’s a standard format in the tourist industry. But this year, they decided to go for something different, with more impact: a bigger 8.5″ x 11″ format, with room for larger photos and easier-to-read text.
Travel Brochure Gets a Bold New Format
May 27th, 2008 by Jennifer Lozada
Travel Planner for North Olympic Peninsula
May 22nd, 2008 by Jennifer Lozada
An Annual Planner Gets an Update
The Olympic Peninsula Tourism Commission (OPTC) promotes tourism throughout the communities of the north Olympic Peninsula, Washington. This year, they chose InsideOut to produce their annual travel planner. To save on time and design costs, OPTC decided to retain most of last year’s design elements (created by a different design firm). The biggest changes for this year included a new cover, a new spread on agri-tourism and an increase in page count‚Äîfrom 36 to 40.
How the Planner Works
