“On the road again,
Just can’t wait to get on the road again.
Goin’ places I’ve never been,
Seein’ things I may never see again,
And I can’t wait to get on the road again.”
– Willie Nelson
As the off-season rolls around for many of our clients, we set out to make contact with the innkeepers we know and love, as well as meet new members of our industry.
Steven Dunston's 15 Minute Marketing Makeover Presentation packed the room.
Going back to Wisconsin was a great treat for us. It was everyone’s second visit, at least, to the dairyland, and we were happy to see old-time clients like the Inn at Lonesome Hollow’s Nora Knapik, Honeybee Inn’s Barb Ruka, Westby House’s Marie and Mike Cimino and Naeset-Roe’s Carl Povlick, to name a few.
The Wisconsin Dells was a fun place for the conference to be held, and the whole Logan family attended to partake in the entertainment. Glacier Lodge, where the conference and trade show was held, was also home to several massive indoor water parks. It was a fun place for the kids as well as the adults. Katie made a mad dash for the watersides as soon as she had a spare hour!
Katie Pate with Innkeepers from Wissahickon Farms
There wasn’t much time to spare in the Dells, however, the InsideOut crew was quite busy. Steven Dunston, Katie Pate and Jeff Logan were all speakers at the conference. Katie and Jeff presented on Facebook and Twitter marketing, while the three worked in tandem to cover “Blogging 2.0: Finding Great Content” and share some of our favorite methods for keeping your web site and your blog an engaging and interesting location on the web.
Jeff also presented the Association’s new web site. It is our fifteenth state lodging association web site, and we love what has come together for them. Featured inns, an interactive map and other unique features have made the site a great tool for internet users and an asset for members of the Association. Features include a section of the site dedicated to searching for lodging based on specials offered, and changing content on itineraries based on artisan cheese, hiking, cross country skiing and other activities that are perfect for enjoying in Wisconsin.
There will be more photos and stories of travel around the nation to come!
