InsideOut Solutions

2010-2011 Best of BedandBreakfast.com Award Winners

October 6th, 2010 by

InsideOut Solutions is proud to announce that 14 of our clients from across the United States have received the 2010-2011 Best of BedandBreakfast.com Awards for bed and breakfast inns:

Best of New England

The Beech Tree Inn, Brookline, MA
West Hill House B&B, Warren, VT

Best of the Mid-Atlantic

Garden and Sea Inn, New Church, VA

Best of the South

The Empress of Little Rock, Little Rock, AR
Traveler’s Rest Bed and Breakfast, Montezuma, GA

Best of the Midwest & Great Lakes

Country Victorian Bed and Breakfast, Middlebury, IN
Westby House Inn & Restaurant, Westby, WI

Best of the Southwest

Casa de San Pedro Bed & Breakfast Inn, Hereford, AZ
The Katy House Bed & Breakfast, Smithville,TX

Best of the West & Rockies

Toad Hall Manor Bed & Breakfast, Butte, MT
Paradise Gateway B&B & Guest Log Cabins, Emigrant, MT
The Blue Goose Inn, Coupeville, WA
Misty Valley Inn, Forks, WA

Best Innkeepers

Todd Allen and Tyler Horton, 1851 Historic Maple Hill Manor, Springfield, KY

We congratulate all the recipients of the sixth annual Best of BedandBreakfast.com Awards.  If you are an InsideOut Solutions customer and have won an award you like to share with our readers, feel free to contact us.

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Logo and Branding Basics for Innkeepers

October 6th, 2010 by

Your Sign Is Not Your Logo
The sign at the front of your inn has one main function—to be noticed by people passing by. Your front sign is important, but your logo is more critical because of its broader function as a marketing tool. A logo is more than a picture next to the name of your business. It’s a symbol that represents your organization across all media—from your inn sign outside, to your website online.

Your Logo Is Not Your Brand
Logos are symbols that are seen. But brands are felt emotionally. Your brand is the perceived personality of your business. For example, the logo for Apple® is a simple outline of an apple with a bite out of it. But their brand is “youthful, innovative, fun, modern, creative.” The clean simple lines of the Apple® logo express these brand qualities visually. Successful companies invest millions on their brands and logos because of the impact a positive (or negative) impression has on their bottom lines.

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