InsideOut Solutions

Evaluate your paid online directories with Google Analytics

October 23rd, 2011 by

Internet Marketing Weekly Feature:

It’s been one year since you signed up for a listing on a certain online directory, and today a renewal notice from the directory’s salesperson appeared in your inbox. Should you renew? How can you tell whether the price of your listing is a worthwhile investment of your marketing dollars?

Google Analytics can help you make an informed decision. Analytics can show you how many visitors the directory sent to your website and how engaged those visitors were with your site.

Note that this post describes the process using the new version of Google Analytics. The process is similar in the old version of Analytics, but the menus and the layout look slightly different. To access the New Analytics, log in to Analytics as you normally would at google.com/analytics and click the red “New Version” link in the upper-right corner.

New Version of Google Analytics link

This post describes how to see the visitor statistics for paid directories using the new version of Google Analytics.

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Internet Marketing Weekly: 5 Steps to Improve Mobile PPC

October 16th, 2011 by

Firefox Mobile

Use your PPC to Reach Out to the Mobile Advertising Market


Step 1 Target the Mobile Internet Users

Develop campaigns specifically targeted towards mobile device users. Identify campaigns where mobile users are interacting with your ads, and use that data to build new campaigns that are strictly geared towards the mobile marketplace. By developing mobile only campaigns, this will allow you to compare your standard ads vs. mobile, and allow you to determine where your money should be spent.


Step 2 Using “Click to Call” to Drive Business

Turn on the Google AdWords Click-to-call if you don’t have a mobile website. A setting in AdWords allows your ads to generate phone calls instead of clicks. The Click-to-call feature is a must for those that don’t have mobile site. Keep in mind that your customers are still using the phone function on their handheld devices. The majority of people still call to talk to a live person, when questions or customer service is needed.


Step 3 Customize the Experience

Customize your ad copy to specific devices. Google has a feature in beta that enables you to dynamically insert the name of the device being used by searches in your ad copy (similar to dynamic keyword insertion). This is a great way to tell an iPhone user, for example, that your site is iPhone friendly, to increase click-through rates.


Step 4 Time to Go Mobile

A mobile site is a must. With 89 million active mobile internet users in the marketplace, catering to that market is becoming more and more important everyday. The mobile site will allow customers looking for directions, information, or last minute deals to quickly find your business and react to your offers and information.


Step 5 Don’t be on AutoPilot

Turn off mobile-ad syndication on campaigns that aren’t mobile specific. By default, your Google ads will be syndicated to mobile devices. Use your Adwords Analytics to measure what campaigns mobile users are interacting with. Campaigns with low numbers shouldn’t be running on mobile. On campaigns where performance is poor, change your mobile settings.

The link below will take you through the steps for creating your very own Mobile specific PPC campaign.

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I hope you find this information useful, and helpful in crafting a new approach to your pay per click strategies.

Remember our Internet Marketing Weekly blog series will continue next week, I hope you can join us then.

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Create and Optimize Your Bing Local Listing Using Bing Business Portal

October 9th, 2011 by

Internet Marketing Weekly Feature

Many of you understand the importance of showing up on Google in location-based search, and have even claimed your Google Places listing. But how much time and attention have you given to your local listing on Bing?
If you haven’t been paying much attention to the Bing Search Engine, head over, and conduct a search, using location-based terms along with what your business does, and see where your website places on the first or second page of Bing. Just as with Google Places, you can claim (or create) and optimize your business listing.
The Bing Business Portal (formerly known as the “Local Listing Center”), allows you to create and control the online listing for your business. When you first visit the Portal, you’ll be able to either create a new Bing business listing, or manage your existing listing.

1. Adding Your Basic Business Information:

There are a few unique things to know when creating and claiming a new business listing.
Fill in the standard form with Name, Category, Address, Phone, and basic contact info.

Editing your local business listing using Bing Business Portal
A wonderful feature that Bing includes (and one where Google falls a bit short) is in the fields where you add your Facebook and Twitter profiles. A truly essential feature these days.

The Bing form has a special field at the bottom for a company logo, which should not be confused with photo uploads, which are separate. On the right side, Bing also lets business owners list additional phone and/or email addresses for specific purposes or departments.

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Design & Print For Less

October 3rd, 2011 by

Design & Print For Less

Fast professional design + printing cost discount = print marketing savings!

For you… 10% off!*

Mention code#120430-IOS10 when you order any graphic design from InsideOut by April 30, 2012 and you’ll receive a 10% discount off the cost of printing. Use this discount for your basics: business cards, post cards, rack cards, flyers and brochures. Or try something a little different like customized sticky notes, magnets or trade show banners.

Throw in a QR code and these print pieces will give mobile users an even easier way to access your online presence.

Keep in mind, the discount is off the cost of printing only. Regular design rate applies.

Full color, two-sided pro printing doesn’t have to be expensive. For example, your InsideOut-designed 9″ x 12″ trifold brochure can be printed in a quantity of 10,000 for only $750; perfect for organizations and annual events. 5,000 4″ x 9″ rack cards for $170 is just right for a small business sending cards to area visitor centers. And anyone might find 1,000 8.5″ x 11″ flyers pretty handy for $120. Need only a few pieces? We do short runs, as few as 100, for some basic pieces. Just ask and we can come up with the quantity at the best deal for you.

*Discount only applies if InsideOut Solutions designs the piece. Design, shipping, tax and press proofs not included in the above examples. Design is billed at InsideOut’s standard hourly design rate. Prices subject to change at any time. One time use only, one per customer. Offer is non-transferrable and cannot be combined with any other InsideOut discount or offer. Expiration date: 5/1/2012.

Design: Fast & Easy. Delivery: Anywhere.

Like our web designs, the entire process can take place at your convenience via email and phone. You get fast, one-on-one service from a real person who’s happy to answer your questions along the way. To keep shipping costs low, we’re able to ship anywhere in the U.S. from within your own region. Visit our portfolio to see pieces designed for our clients both near and far.

Contact print@insideout.com or 360-683-5774 ext. 306 for your free quote and consultation.

“I am so impressed with your work. The design work and changes were done very promptly and at less cost than expected.” ~ R. Berglin • Point Clear Cottages Bed & Breakfast
 
“Promptness and quality have both been high, while the cost of each project has been consistently lower than expected.” ~ B. Schmiling • von Stiehl Winery
 
“I appreciate how well you listened to our wishes and then translated [them] into something beautiful.” ~ D. Jones • Blue Heron Inn

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Internet Marketing Weekly: The Stuff That Really Matters

October 2nd, 2011 by

Effective Internet Marketing Increases Return on Investment

Our Internet Marketing Weekly blog posts are designed to increase your return on investment.

InsideOut is pleased to announce and launch our new Internet Marketing Weekly series of blog posts that focuses on reporting the developments in the web marketplace and providing recommendations for all aspects of online business promotion.

Our goal is to provide our clients, subscribers and casual readers with:

  1. Information about emerging internet marketing strategies
  2. Advice on implementing the tactics and tools that have proven their value in increasing your Return On Investment (ROI) of your internet marketing efforts.

We will cover the world of internet marketing, from Search Engine and Social Marketing, to Website Development and Design Essentials, in clear and concise posts that are not weighed down by technical jargon.

Keep reading →

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