InsideOut Solutions

Google+ now offering pages for businesses

November 13th, 2011 by

Internet Marketing Weekly Feature: Leveraging Google+ for Your Business

Google Plus for Businesses

Businesses can now create branded pages on Google's social media platform, Google+.

Businesses can now create branded business pages on Google+, Google’s social media platform.

Last week Google+ began allowing its members to create pages for local businesses, brands, products, organizations, sports teams, and other entities. These pages look and function similar to Google+ personal profiles, allowing businesses to connect with consumers by sharing updates, links, and pictures. Businesses can also start Hangouts, in which up to 10 people can hold a video chat.

Consumers can follow a business by adding that business to their Circles, similar to Liking a fan page on Facebook. Also like Facebook, the business page displays a counter for the number of people who have added the page to their Circles along with the profile pictures of up to eight of those people.

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Point Clear Cottages Bed & Breakfast New Site Design

November 11th, 2011 by

Southern Hospitality at its Best!

Point Clear Cottages

Point Clear Cottages Bed and Breakfast

InsideOut Solutions is pleased to announce the successful launch of another new custom website designed specifically for the bed and breakfast industry! We are not the only ones pleased with this beautiful new website, Robert Berglin, owner of Point Clear Cottages Bed & Breakfast said “I think the web site is absolutely wonderful. I am 100% satisfied.”

Point Clear Cottages is located on Mobile Bay in Fairhope, Alabama. it is owned and operated by Robert Berglin who is a life-long resident of the area. You can Stay in either the Bay Shore Cottage, or Pelicans Rest guest quarters, both feature private entrances, kitchen areas, queen beds and full baths. Guests also enjoy the comforts of the private dock which features a hot tub, hammock, grill, and the perfect spot to read a book or sip a sweet tea.

Websites Built in WordPress

Yes this is a WordPress site, but that does not mean it is just another template. When you consult InsideOut to develop a new custom site, it is just that. We use our talented InsideOut design team to work one on one with you to make sure you are completely happy with the design before we begin to build it into Inndx, which is a blog and website service specifically created for bed and breakfast Inns and powered by WordPress.

Your brand new website is built from the ground up, and once launched you are provided with a username and password so you can log into your website and have access to the most powerful client management system (cms) on the web today!

Our Custom Platform is Built for the Hospitality Industry

Here are a few things you will be able to do with your new Inndx website:

  • Manage your own photo galleries, you will have complete control over this exciting feature such as naming Albums that contain galleries, and labeling each image. All images pop up when clicked to view larger so you can insure that your potential guests will have the best idea of what your Bed and Breakfast Inn looks like.
  • Built-in blog. You will log in to your website and see what is called a dashboard. Inside of this dashboard you will find access to all of your pages and blog posts. This is also the same area where you will create new blog posts and manage all of your blog post photos.
  • InsideOut has developed some really handy plugins to further enhance editing capabilities for Innkeepers. As part of a new website design, you get the Specials and Packages plugin and or the Recipes plugin. This lets you create specials and or recipies similar to how you create blog posts, and they will appear magically on your specials and packages page!
  • With a new website you can also edit text, add or delete pages, add images and have access to several editing features in the toolbar

One of the greatest advantages to having the ability to update your site in Inndx is cost. Updates can get expensive, and if it is just a small change you need, you just need to log in and change it. If you still prefer InsideOut web technicians to do updates for you, it will take way less time and cost you less.

If your interested in a brand new site to significantly help your online marketing efforts and get more bookings, please Contact Us today!

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Are Groupon or LivingSocial Deals a Good Idea for Your Business?

November 6th, 2011 by

Internet Marketing Weekly Feature: What Your Business Should Consider Before Offering Groupon or LivingSocial Deals

Make sure you're prepared before offering deals on Groupon or LivingSocial.

Make sure you're prepared before offering deals on Groupon or LivingSocial.

The number of businesses doing “Deal of the Day” marketing on group buying websites such as Groupon and LivingSocial are growing quickly. Spurred on by the recession, businesses are trying this relatively new method of marketing in hopes of increasing sales in a down market.

Reviews from business owners (and our clients) participating in group buying deals on Groupon and LivingSocial are mixed. If there’s one thing participants agree on it’s “be prepared.”

The first step in being prepared is to understand what these deals are.

How do Groupon & LivingSocial work?

Both Groupon & LivingSocial use a voucher system that allows businesses to promote deals your business to their vast number of subscribers. Let’s break it down by provider:

GROUPON

Cost: No upfront costs

Deal Distribution

  • Groupon website (login via Facebook or Twitter)
  • Groupon mobile app
  • Email

Voucher

  • Printable
  • Mobile device

Deal Copy: Groupon writes (accepts changes)

Groupon Percentage: 50%

Promotion Date: Groupon decides; gives prior notice

Payment from Groupon: 60 days

Target: May tailor to specific age, gender and/or zip code

LIVINGSOCIAL

Cost: No Upfront Costs

Deal Distribution

  • LivingSocial website (login via Facebook)
  • LivingSocial mobile app
  • Email

Voucher

  • Printable
  • Mobile device

Deal Copy: LivingSocial writes (accepts suggestions)

LivingSocial Percentage: negotiable

Promotion Date: LivingSocial decides; gives prior notice

Payment from LivingSocial: 30 days

Target: Many categories, such as family or travel escape

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Experience Southern Comfort at its Best, New Orleans Style! A new Website for Southern Comfort Bed & Breakfast

November 4th, 2011 by

New Website for Southern Comfort Bed and Breakfast

Southern Comfort Bed & Breakfast New Orleans

We are happy to have launched a new website for Southern Comfort Bed and Breakfast, located in the Uptown/Garden district of New Orleans. Cindee, a New Orleans native, delights in sharing her knowledge of the city and surrounding locations. Whether it is the architecture, the food, music or culture, she takes the time to ensure her guests make the most of their New Orleans experience. With a new website, Cindee can now share that experience with her guests before they even arrive. With a brand new custom WordPress site, this bed and breakfast can now live online as a window into this comfortable and charming bed and breakfast, located in a fun, historical city.

This new website features large image areas to showcase the beautiful Inn Photography by Elizabeth Campbell and amazing food shots, courtesy of Louisiana Cooking Magazine.

Websites Built in WordPress

Yes this is a WordPress site, but that does not mean it is just another template. When you consult InsideOut to develop a new custom site, it is just that. We use our talented InsideOut design team to work one on one with you to make sure you are completely happy with the design before we begin to build it into Inndx, which is a blog and website service specifically created for bed and breakfast Inns and powered by WordPress.

Your brand new website is built from the ground up, and once launched you are provided with a username and password so you can log into your website and have access to the most powerful client management system (cms) on the web today!

Our Custom Platform is Built for the Hospitality Industry

Here are a few things you will be able to do with your new Inndx website:

  • Manage your own photo galleries, you will have complete control over this exciting feature such as naming Albums that contain galleries, and labeling each image. All images pop up when clicked to view larger so you can insure that your potential guests will have the best idea of what your Bed and Breakfast Inn looks like.
  • Built-in blog. You will log in to your website and see what is called a dashboard. Inside of this dashboard you will find access to all of your pages and blog posts. This is also the same area where you will create new blog posts and manage all of your blog post photos.
  • InsideOut has developed some really handy plugins to further enhance editing capabilities for Innkeepers. As part of a new website design, you get the Specials and Packages plugin and or the Recipes plugin. This lets you create specials and or recipies similar to how you create blog posts, and they will appear magically on your specials and packages page!
  • With a new website you can also edit text, add or delete pages, add images and have access to several editing features in the toolbar

One of the greatest advantages to having the ability to update your site in Inndx is cost. Updates can get expensive, and if it is just a small change you need, you just need to log in and change it. If you still prefer InsideOut web technicians to do updates for you, it will take way less time and cost you less.

If your interested in a brand new site to significantly help your online marketing efforts and get more bookings, please Contact Us today!

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