Questions from clients about how Google+ authorship and website publisher should be used continue to pour in. They’ve read that they should be using Google+ to leverage more visibility in Google search as part of inbound marketing via search engines. There are many unknowns (Google never gives the game away entirely) but there are several things we recommend at this point to get more out of your content marketing on Google:
Claim Authority for Your Website Content with Google+
Google is putting a lot into Google+ to make it relevant to and competitive in the social media market. One way they are doing that is to reward participation in the website publisher and authorship features with a potential increase search visibility of your content marketing efforts. Google continues to dominate with 2/3 of the internet search market. Therefore, I recommend participation by businesses (publishers) and content writers (authors) seeking to maintain and increase their chances of growing their search visibility by building authority for their targeted content.
If and when you’re ready to add Google+ to your business’ social media outlets, and start reaping the benefits of increased visibility, here are the steps:
Step 1: Prepare Your Website
To take full advantage of your Google+ efforts at increasing the effectiveness of visibility in Google search, the very first thing you need to do is make sure your website is prepared to receive the authoritative credit you are trying to earn with Google and its users.