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Category Archives: Internet Marketing

Internet Marketing Weekly: Don’t Cede Your Website’s Branding to Promote the Brand of a Paid Membership Your website is your property (heck, even the place it is kept is called your domain). As a business, your website is the primary place to market your business online. Anyone who reaches it, whether by search engine or… (Read More)

Adding a Facebook Subscribe Button to your Personal Profile

January 29th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Facebook Timeline and Enabling the Subscribe Button The new version of Facebook for personal profiles called Timeline, will become mandatory within the week to all users. If you haven’t voluntarily enabled it, now is the time to add a great cover image that tells your story before the switch takes place. This… (Read More)

Internet Marketing Weekly: Google’s new “Search Plus Your World” presents marketing opportunities to businesses with Google+ business pages. Google’s moves toward personalizing search results took a dramatic turn a little over a week ago with the introduction of Search Plus Your World (SPYW). Now when you do a Google search while logged in to a… (Read More)

5 Steps to Help You Start Tweeting

January 15th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Strategies to help get started with Twitter, a quick and easy marketing tool that will gain you exposure. As we move into 2012, it is a great time to start your Twitter account. Twitter is an easy and quick marketing tool. Tweeting, if done correctly, can help you to gain exposure for… (Read More)

How To Increase Your Chances of ROI Using Facebook

January 8th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Social Media delivers a return on investment differently than traditional forms of outreach. In utilizing Social Media, ROI happens through meaningful “many-to-many” interactions with your online community. You’ve followed the advice of your marketing expert, and created a Facebook Fan Page for your business. You add a couple of the most recommended… (Read More)

Internet Marketing Resolutions for 2012

January 1st, 2012 by Shawn Kerr

Internet Marketing Weekly: Use the Lessons from 2011 to Plan Your Internet Marketing Resolutions for 2012 and Increase the Effectiveness of Your Online Efforts At the start of this new year, you may be experiencing an internet marketing hangover from 2011 and who could blame you? It was a hurricane (no mere whirlwind) of changes… (Read More)

Which Blog Posts Attract Readers?

December 25th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Evaluate Your Blog Posts Using Google Analytics to Help Plan Future Blogging Efforts You diligently spend the time to write a weekly blog post, and here at the end of December, you’re looking back on the past year, wondering how to maximize your efforts in 2012. How many people are reading your… (Read More)

5 Steps to Creating a Blogging Calendar for your Business

December 18th, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: Creating a blogging calendar will help you to become a successful blogger. Content is King when it comes to Internet Marketing. A blog is going to become your number one tool for developing fresh, new and relevant content. But I often hear from business owners, “I don’t have enough time to… (Read More)

Major Changes Come to Twitter, Facebook and YouTube

December 11th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Updates to Social Media Marketing Heavyweights, Twitter, Facebook and YouTube It’s been a whirlwind week, filled with significant updates to three of the most important social media, and social marketing tools operating today. Twitter is launching an entirely new interface for both desktop and mobile devices, and YouTube has rearranged everything on… (Read More)