InsideOut Solutions

A Money-Saving 3-in-1 Print Piece

August 18th, 2011 by

Wind Rose Cellars, a new winery in Sequim, WA approached InsideOut’s graphic designers about creating an information card to leave out on their tasting room counter. After talking with owner David Volmut, it was clear they needed:

  1. a display piece for the counter
  2. a print piece for local visitor centers’ racks
  3. a postcard for announcements

Rather than designing and printing three separate pieces, we suggested a single all-purpose piece: a 4″ x 9″ rack card designed as a self-mailer. David liked the idea of getting three uses for the price of one and decided to have InsideOut proceed with the design.

Matching to Existing Visual Branding
Since Wind Rose Cellars is just starting out, there weren’t a lot of existing pieces to match to. We decided to use their new Bravo Rosso wine label as a basis for the rack card design. The label had many elements

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7 Seas Wine Label Design

April 19th, 2010 by

The finished packaging with dark maroon capsule.

Captain’s Walk Winery in Green Bay, Wisconsin wanted a wine label for a rosé to be heavily promoted during the annual Tall Ships Festival. The wine, called ’7 Seas’, needed a look that was eye-catching but in a muted palette that would work with established branding and the wine’s color. The final design is the result of a fruitful collaboration with the InsideOut design staff, the winery’s team and the printer, WS Packaging.

Click here to see a closeup of the finished front and back label.

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Discount Up to 30% off

November 19th, 2009 by

There’s still time to get your holiday greeting cards or postcards ready. You can also create all-purpose postcards or personalized notepads to leave in your rooms or sell in your gift shop. They’re inexpensive souvenirs for guests that also promote your business.

InsideOut has great print deals on the following items for a limited time only:

20% OFF! ~ Greeting Cards (4″ x 5″ and 4.25″ x 6″)
20% OFF! ~ Postcards (3″ x 4″ and 8″x 5″)
30% OFF! ~ Personalized Notepads (4.25″ x 5.5″, 4″ x 6″, 5.5″ x 8.5″and 8.5″ x 11″)

For discount to apply, final client approval must be received by 4 pm PST 11/30/09. Contact Jim McCauley for details: Email 360-683-5774 x 304

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Save Money on Your Holiday Greetings

October 22nd, 2009 by

Yes, it’s almost that time. So take care of it now and check that off your holiday to-do list. You can send your guests and friends a greeting card, but that $.44-cent postage can be a killer! What to do? Postcards are a great option; they still have that personal touch, plus the $.28-cent rate will make you feel a bit more festive.

If you don’t want to spend anything on postage, use your email instead. If you choose a pdf card, then it can be emailed now with a later option to have it professionally printed. Or send a card using a professional program which also allows you to track open rates, bounces and collect statistics at the same time you’re saying Merry Christmas!

Right now, InsideOut is offering great deals on postcards, pdf cards and e-cards:

6″ x 4.25″ Postcard
Custom design and printing with full color on both sides ~
500 for $125.00*
1000 for $133.00*

PDF Card
Branded to match the look of your business ~ $100

E-Card
Custom designed to match your branding ~ $70

Contact print@insideout.com or call 1-800-500-8401 ext 304. Just mention “Holiday Special” and get those holiday greetings done!

*Plus shipping and tax.

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Discount Up to 35% Off!

October 16th, 2009 by

Make some all-purpose greeting cards to tell your guests ‘You’re Invited’, ‘Thank You’, or ‘Happy Holidays’. Leave postcards or notepads in your rooms or create your own series of postcards to sell in your gift shop. Or place a bookmark in all your living room or library books — it’s a wonderful way for guests to take a bit of the inn home with them!

InsideOut has great print deals on the following items for a limited time only:

20% OFF! ~ Greeting Cards (4″ x 5″ and 4.25″ x 6″)
20% OFF! ~ Postcards (3″ x 4″ and 4″x 4″)
15% OFF! ~ Bookmarks (1.5″ x 7″, 2″ x 8″and 2.75″ x 8.5″)
35% OFF! ~ Personalized Notepads (4.25″ x 5.5″, 4″ x 6″, 5.5″ x 8.5″and 8.5″ x 11″)

For discount to apply, final client approval must be received by 4 pm PST 10/30/09. Contact Jim McCauley for details: Email • 360-683-5774 x 304

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Hudson, New York inn's new rack card

September 25th, 2009 by

New rack card design for The Croff House in Hudson, NY.

New rack card design for The Croff House in Hudson, NY.

The Croff House is a Victorian home with a beautiful and comfortable updated decor. Owners Duncan Calhoun and Russell Gibson worked with InsideOut to create a great web site that captures the contemporary feel of the inn and showcases its luxurious amenities. With the web site completed, it was time to create a print piece that could do the same job in a much smaller space. Again, they turned to InsideOut — this time, for the design of their 4″ x 9″ rack card.

Strong branding with matching marketing pieces:
Print designer Jennifer Lozada transferred the logo, colors, fonts and layout of the web site to the much smaller 4″ x 9″ print format. Rather than cramming the space with text, she let the photos do most of the talking. Open spaces (“white space”) in the layout draw the eye to the most important information. White space is key if you want to convey elegance and sophistication. Even with the “blank” space, text and photos, there was still room for a helpful locator map. Good feedback from the owners helped refine the map, text and photo selections.

The result: The web site and rack card are a match, conveying a consistent message. The owners decided on a quantity of 5,000 cards. InsideOut managed the printing to ensure quality, affordable cost and speed of delivery.

“It’s perfect!!!!” – Duncan

“The rack card looks great.” – Russ

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Eight Innkeepers Team Up to Share Their Local Cuisine

September 2nd, 2009 by

A bookmark is just the start for marketing the Bed and Breakfast Foodies.

A bookmark is just the start for marketing the Bed and Breakfast Foodies.

“8 Broads in the Kitchen” is a group of eight innkeepers from all across the United States. Their web site offers great recipes as well as insights and experiences from each innkeeper’s local food culture.

The group asked InsideOut’s print department to develop a bookmark to match their web site. InsideOut designed the 2 in. x 8 in. bookmark using the established logo, stripes and colors. The front prominently features the web site address. On the back, there’s a picture of each innkeeper with her contact information.

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Web Cams bring new business

July 10th, 2009 by

Everyone loves to see a great photo. On the web, some of the best photos to check out are from live web cams. Web cams are especially useful because they reflect real-time. If the beach where you want to surfing has a live web cam, you can check out the waves before loading up your gear.  Imagine seeing the day the surf come in and out throughout the day, and people enjoying the sunshine.

Live image from Purplehaze Lavender, click to view larger.

Live image from Purplehaze Lavender, click to view larger.

Now image you have a wonderful view from your lodging property and you want to show it off to potential guests. A webcam is a must!  Past and future guests will flock to your site to check the weather or just to see what is new from the view.

In the past couple of years we have helped six clients get web cams installed and running and the results have been fantastic.  Below are three examples of how adding a web cam to your site can generate lots of repeat traffic for your site.

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