InsideOut Solutions
Old design vs. new business card design for Lookout Point
Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After receiving our feedback, Kristie decided it was time for a redesign.
Trifold brochure for new Olympic Peninsula marketing strategy
Bridge closure inspires new directions in marketing…
The Hood Canal Bridge is the main eastern access for tourists visiting Washington state’s Olympic Peninsula. This spring, the bridge underwent a much needed retrofit, resulting in a five-week closure. The local tourism organization, Olympic Peninsula Tourism Commission (OPTC), took special measures to promote lodging and other tourism-related businesses while the bridge was closed.Â
Among these efforts was a brochure directed to southern markets in Olympia, WA and Portland, OR. OPTC called upon InsideOut to design the piece and implement the online elements of the promotion. With the success of this piece, OPTC may use it as a template for additional pieces targeting markets to the north and east.
Founded to Inspire
The Sequim Education Foundation (SEF) creates educational opportunities for students and teachers of Sequim, WA public schools. The annual Engineering Challenge, Student Film Festival, scholarships and grants are all ways SEF inspires academic excellence. When SEF approached InsideOut Solutions for brochure design, we jumped at the chance to donate our work.
Finding the Focus
The foundation already had a trifold brochure, but it had a few problems:
Old vs. new design
An update for a whimsical B&B
John F. Craig House is a Cape May, New Jersey inn owned by Barbara and Chip Masemore. They’ve created a fun yet relaxing atmosphere, preserving the building’s Victorian charm while adding the whimsy of retro signs, old toys and colorful touches.
About von Stiehl Winery
The von Stiehl Winery is Wisconsin’s oldest licensed winery, founded over 40 years ago. Their Riesling, Oktoberfest and Naughty Girl wines are among the most popular of their many recipes. Specialty fruit wines such as Cherry Kirsche and Wisconsin Cranberry regularly win gold and double gold medals. The winery itself is housed in an Italianate building listed on the National Historic Registry. Thus, the winery is a popular tourist destination open year-round for tastings and seasonally for tours and festivals.
Overview
Sequim, Washington (“Lavender capitol of North America”) is a tourist destination known for its farms, sunshine and proximity to other major Olympic Peninsula attractions. Sequim’s tourism marketing is coordinated by the Sequim Marketing Action Committee (SMAC) and funded by local lodging taxes. For over a decade, InsideOut has worked with the committee to develop marketing plans and to design and update a Web site, rack card and travel planner.
Branching out beyond lavender
Jardin du Soleil is one of the premier lavender farms in Sequim, WA–the Lavender Capitol of North America. The 10-acre farm produces organic lavender oil used in a variety of products. The gorgeous gardens and purple rows of lavender also make Jardin a popular tourist destination. After nearly 10 years of focusing on lavender, the owners wanted to expand to new products. They needed a sophisticated new look with greater flexibility–something that would work with their current lavender products, as well as new spa products, housewares and beyond…
From design to implementation–fast!
Thinking Bigger
In Washington state, the eastern Olympic Peninsula communities include Port Townsend, Port Ludlow, Port Hadlock, Brinnon & Quilcene. For the last few years, they’ve produced a 20- to 24-page, 4″ x 9″ travel planner promoting tourism in their area. It’s a standard format in the tourist industry. But this year, they decided to go for something different, with more impact: a bigger 8.5″ x 11″ format, with room for larger photos and easier-to-read text.
An Annual Planner Gets an Update
The Olympic Peninsula Tourism Commission (OPTC) promotes tourism throughout the communities of the north Olympic Peninsula, Washington. This year, they chose InsideOut to produce their annual travel planner. To save on time and design costs, OPTC decided to retain most of last year’s design elements (created by a different design firm). The biggest changes for this year included a new cover, a new spread on agri-tourism and an increase in page count‚Äîfrom 36 to 40.
How the Planner Works
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