April 5th, 2011 by

Redesigning Your WebsiteYour website, built five years ago by a professional (or someone’s cousin for free), is showing its age. You’re embarrassed to send clients there. It has out-of-date information. And nobody can find it on Google. Perhaps you feel your website is fine because, hey, you fill your guestrooms each season, but you notice that your Google Analytics bounce rate has gone up or your visits to the site have gone down.

Remember that while your aging website has been doing its job, your competition has been working diligently on their marketing efforts, many of whom have beautiful new, high functioning websites.

We’re just going to go ahead and rip the band-aid off and say it:
It’s time to update your website.

Planning a new website design for your inn can seem daunting. There isn’t a one-size-fits-all solution, but there are a few basic functions and content areas you should include to make it an effective marketing tool.

Keep reading →

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March 29th, 2011 by

Westby House Inn and Restaurant

Recently launched is a new website design for innkeepers Mike and Marie Cimino, of Westby House Inn and Restaurant in Westby, Wisconsin. We designed a website for them in 2007, built in static html and css, and using InsideOut’s Web Tools, including Easy Edit, Photo Gallery, Gift Certificates, and Specials Editor tools. These tools allowed innkeepers to edit the content of their website, upload and manage photos in their photo gallery, add and manage their specials page, and collect and manage gift certificate requests.
A few years later, InsideOut’s tools were still doing the job they’d been cut out to do but in the meantime, WordPress had risen to high potential and created new standards of website management. When Marie came to us wanting more flexibility to add photos and pages to her website, we designed and built a WordPress site for her, giving her all the flexibility of her old site, plus the ability to add photos and new pages throughout the site, herself.

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March 17th, 2011 by

New Website for Grays Harbor Tourism

See the new Grays Harbor Tourism Website

InsideOut Solutions is pleased to announce the launch of another website, Grays Harbor Washington has a new tourism website and blog. This new site helps to showcase the variety of attractions in and around Grays Harbor county. There are very few places in the world where you can stick your toe in the Pacific Ocean one hour, and the next hour, be in the lush rain forest. We at InsideOut Solutions enjoy working to bring the best of what a place has to offer to the community by combining beauty, form and function. Our talented team consists of top notch designers, coders and idea driven individuals, creating fabulous websites is what we love to do! The new Grays Harbor tourism website was designed around WordPress, we of-course make the fully functional customized design and then built it around WordPress which enables the user to make quick additions to their new site. With WordPress, the user will be able to manage their website with a single login and make blog posts, add photos, text, pages and much more…all with an easy to use interface. If you are interested in a new website in which you can utilize the power of WordPress for your CMS give us a call, our friendly staff can help you explore your options. Contact Us:

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October 8th, 2010 by

Hoyt House, an Amelia Island Bed and Breakfast

Click to view the new website

InsideOut Solutions is pleased to announce the launch of a new website and blog for Hoyt House, an Amelia Island bed and breakfast inn in Fernandina Beach, Florida.

This beautiful new website was designed and developed by InsideOut Solutions in WordPress and features the photography of Christian Gianelli.

With the new WordPress platform, Hoyt House hosts Deborah and Myrta will be able to:

  • Manage their entire website with a single login.
  • Find everything easily with the very friendly WordPress user interface.
  • Make quality blog posts with the #1 blogging platform on the web.
  • Easily add, modify and delete website pages, page copy, blog posts, images and photos galleries & albums.
  • Enjoy easy Search Engine Optimization control.
  • Access InsideOut’s stock images and custom WordPress photos, recipes & specials plug-ins.

InsideOut Solutions is migrating many of our clients to the WordPress platform so that they may take advantage of the ease and flexibility of control it offers.  Please contact us if you’re interested in having your website upgraded to WordPress!

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June 10th, 2010 by

The New Driftlesswisconsin.com websiteWe want to share the new website for Driftless Wisconsin tourism and travel information. This area, covering several counties in southwest Wisconsin, is named for it’s terrain left untouched by continental glaciers. The term “drift” refers to the rock, clay, and silt material that left behind by continental glaciers. Driftless is known for it’s peculiar landscapes, including deep river valleys, caves and cave systems, underground streams, and cold springs. Cold streams with cold springs as it sources are noted as superb trout habitat.

Keep reading →

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February 7th, 2010 by

What a difference a new website makes.  We recently launched a new website for the Bright Morning Inn of Davis West Virginia.  Susan has been a long time client of InsideOut Solutions and took the plunge this year to develop a new site.

Keep reading →

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July 15th, 2009 by

The William Miller House is an elegant property in the historic Fan District of Richmond Virginia. A small Inn in Downtown Richmond Virginia, the innkeepers were looking to invest in a website that was going to be a great tool for them for years to come. With two guestrooms, they are extremely committed to customer service and providing dedicated & intimate care to their guests.

New Site Desgin for the William Miller House

New Site Design for the William Miller House

Beth Logan, our award winning lead designer, maintained the color scheme of their old site while modernizing the look and internal structure. Of course, all website designs at InsideOut are made with Cascading Style Sheets, and optimized for Search Engine Placement.

They have a different style of photo gallery, one that allows them to include descriptions of the photos. When a visitor clicks on the photo, it is pulled into a lightbox for better viewing. Try this feature on the breakfast page and click on the smaller inlay photos to view them larger.

The innkeepers of this Richmond lodging are active bloggers, and we made the RSS feed from their blog a prominent section of their footer.

The site is also loading very quickly as we work to improve some of our internal mechanics for even faster service of web sites. This means storing common Javascript and CSS files on a super fast server.

Mike has already told us the website has improved his business. How can we help you? Give us a call at 1-800-500-8401 or fill out our online contact form.

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June 12th, 2009 by

It has been a fun and busy week here at InsideOut Solutions as we wrap up our week of five launches in five days.

Homespun Country Inn is located is pastoral Nappanee Indiana. A diverse community that is known for automobile manufacturing (formerly Rvs, now flat-bed electric trucks) and, on the other end of the scale, a large Amish population, makes this area a draw for both tourism and business travel alike.

Nappanee has a modest population of just under 7000, so it was important the Homespun Country Inn was able to establish themselves not only as a bed and breakfast for leisure travel, but also as a lodging property that would appeal to travelers that would normally look for a hotel in Nappanee.

The Homespun Country Inn New Website

The Homespun Country Inn New Website

The former website was far from achieving this goal. Dated, and rather unappealing, they were suffering from a high bounce rate of about 37%, with users spending an average of less than 3 minutes on the site, looking at less than 3 pages. Rooms photos we tiny, and unclear. The web site made the inn seem small, stuffy and unattractive.

What a difference a few hi-resolution photos and a great destination marketing team can do! The site now reflects the charm and beauty of the inn. The Homespun Country Inn has seen it’s bounce rate drop 25%, visits have increased by 16%, pageviews are up 156% and time on site is up 28%, just in the few days since the new site has been live. Wow! This is why our clients love our site designs: they are beautiful, effective marketing tools that allow the user to have a positive experience and the innkeeper to watch their ranking and reservations increase.

Your Web Site is Your Number One Marketing Tool!

Your web site is your first impression. The higher and more often you are found on the Internet, the better the perception of your business. So don’t let your web site give the impression that your business is old, dated, somewhat broken, messy, cluttered, or, heaven forbid, ugly. A new site design is the first step in making sure you are ahead of the curve in today’s travel and destination marketing environment. Don’t get left in the dust!

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June 9th, 2009 by

The Rosevine Bed and Breakfast & Guest House web site has been a work in progress for many months now.

Our lead designer Beth Logan worked with Innkeepers Rebecca and Burt Powell to maintain some of the stylistic attributes of the original site while creating something completely new. As we remind innkeepers over and over again, your website is your most important marketing tool, so it is not something that should become rusty or outdated. As you can see from the screen shots below, Rosevine’s old site was designed before screens had started to become larger, and it’s slim width shows it’s age.

The Old Rosevine site, click to see full-size

The Old Rosevine site

Our new design for Rosevine bed and breakfast

Our new design for Rosevine bed and breakfast

Rosevine has both bed and breakfast rooms, as well as extended stay suites. They asked us to design a web site that would allow visitors to clearly learn the difference between the two, and feature them both in an attractive and user-friendly manner.

The Rosevine property has a variety of amenities and facilities for guests to enjoy. This Tyler Bed and breakfast also has a game room inside of a large red barn, an outdoor hot tub, and various field sports/outdoor recreation.

We created a web site that would easily navigate the visitor through all the information they would need before coming to stay at the inn or suites, and what was included in these different lodging options. The site is also current with the most recent web standards for great Search Engine Placement.

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October 27th, 2008 by

Check out three new case studies on the InsideOut Web site! Okay, we’re not talking Freud here people – but these case studies might give you an idea or two about making your dreams a design reality!

We like to post case studies so that folks get an in-depth take on how we go about the various aspects of new Web site creation. There are many steps involved in the process, and, to quote a great mind here in the office “our work on a website is never truly finished”.

We when design a client’s new Web site there are some key aspects to our design process: A cohesive look must be created throughout the web site and print materials. This is called “branding”.

We like to create a website that will give visitors a feel for the inn before they ever leave their computers. Whether it is a sophisticated Victorian home, a mountainous country ranch or a tropical island paradise, our designs will transport you there.

Another aspect of our design process that is oh so important is our built-in search engine optimization. When we design a website, we make sure that body text, titles and meta tags already contain a structure that will allow for great search engine placement and make it easy for further improvement by our promotion team. We are careful to maintain links to the old site in the newly designed site so that page rank and ever so important link building is not lost.

WARNING: Our designs are known to infiltrate the subconscious, you may be dreaming of your new web site after visiting one of our case studies!

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