Responsive web design remains a growing trend of discussion for internet marketing firms and their clients in 2014. In this article we will will look at the what, why and when of Responsive Web Design so that you can make an informed decision about your website marketing efforts.
What Is Responsive Web Design?
Put simply, Responsive Web Design (RWD) is a website design technique that allows a website’s design to be optimized for all internet-enabled devices, from mobile phones to tablets, laptop an desktop computers.
Why Do I Need a Responsive Web Design?
It may just look like fancy design work, but there are important reasons to make a Responsive Web Design a part of your internet marketing strategy.
Google Recommends Responsive Web Design
We all know by now that Google recommendations require serious consideration by anyone wanting to maintain or improve visibility in its search query results. The Google Developers section on Webmasters Building Smartphone-Optimized Websites specifically recommends Responsive Web Design as Google’s preferred method of rendering web pages.
Based on that fact alone, it’s not a matter of if, but when you should have a responsive web design on your website.
Responsive Websites Are Both Visitor and Search Engine Friendly
Responsive web design code is built HTML5 and CSS3, which also speeds up load times and is a factor in search engine rank.
Website visitors benefit from easier navigation and the best possible view for content no matter how they access it.