Bed and Breakfast - 2/3 - InsideOut Solutions

Kennebunkport, Maine inn has all the essential marketing pieces

September 8th, 2009 by Jennifer Lozada

Some prospective guests prefer going online while others are looking for printed materials. Maine Stay has the complete set to suit both groups.

Maine Stay Inn and Cottages recently had InsideOut design their rack card. They now have the complete set of essential online and print marketing pieces: a search engine-friendly website, a rack card & business card, a blog and an e-newsletter. All the pieces have consistent branding and they work together to target the full range of prospective guests.

Click here to see the case study for Maine Stay’s marketing materials.

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Durango, CO Innkeeper Updates Logo to Vector Format

August 14th, 2009 by Jennifer Lozada

Susan Barrett’s new venture, O-Bar-O Cabins, needed a logo before work could begin on a new web site and other marketing materials. She like the rugged look of the logo used by the previous owner. Unfortunately, he’d lost track of the original designer. The only version left was the one on the web site.

Raster logo issues
The logo on the site was a “raster”. A raster image is like a mosaic made from tiny square “tiles” of data arranged over a very fine grid. When you enlarge the image, it’s like looking at a mosaic close up: you can see the blocky pixels that make up the image.

Raster image of a flower looks like a mosaic of squares up close.

As a result, there’s a limit to how much you can enlarge a raster image. So if, for example, you have a small raster logo on your site, but you need it really huge on a poster… you’re out of luck. Every time you need a bigger logo, you’ll have to pay a designer to re-draw it larger, from scratch, if you want it to look clear and crisp.

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Facebook Marketing Presentation at Mississippi-Louisiana Conference

August 5th, 2009 by katie

Dunleith Inn, a historic Natchez Bed and Breakfast

Our very own Steven Dunston took a solo flight into the deep South for the Mississippi/Louisiana Bed and Breakfast Association Conference last week. After a quick visit to New Orleans over the weekend, he headed upriver to Natchez Mississippi where the function was being held at the Natchez Conference Center. The conference included a tour of the area’s extraordinary historical sites and antebellum mansions, many of which are bed and breakfasts.

Steven gave a presentation on Facebook Marketing, where he shared some of the insights and techniques for developing an effective marketing scheme on the ever popular social networking site Facebook. Many of the innkeepers Steven met expressed that their main sources for reservations were international clientele and word of mouth. Interestingly enough, these are the same qualities that make Facebook advertising so appealing.

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New Web Site for Richmond Bed and Breakfast

July 15th, 2009 by katie

The William Miller House is an elegant property in the historic Fan District of Richmond Virginia. A small Inn in Downtown Richmond Virginia, the innkeepers were looking to invest in a website that was going to be a great tool for them for years to come. With two guestrooms, they are extremely committed to customer service and providing dedicated & intimate care to their guests.

New Site Desgin for the William Miller House

New Site Design for the William Miller House

Beth Logan, our award winning lead designer, maintained the color scheme of their old site while modernizing the look and internal structure. Of course, all website designs at InsideOut are made with Cascading Style Sheets, and optimized for Search Engine Placement.

They have a different style of photo gallery, one that allows them to include descriptions of the photos. When a visitor clicks on the photo, it is pulled into a lightbox for better viewing.Â Try this feature on the breakfast page and click on the smaller inlay photos to view them larger.

The innkeepers of this Richmond lodging are active bloggers, and we made the RSS feed from their blog a prominent section of their footer.

The site is also loading very quickly as we work to improve some of our internal mechanics for even faster service of web sites.Â This means storing common Javascript and CSS files on a super fast server.

Mike has already told us the website has improved his business.Â How can we help you?Â Give us a call at 1-800-500-8401 or fill out our online contact form.

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Consistent Branding for Maine Stay

July 1st, 2009 by Jennifer Lozada

Consistent branding looks professional, saves on design time and helps guests and prospects remember you.

Starting with the logo
Maine Stay Inn and Cottages (Kennebunkport, ME) offers modern comforts in their historic home and guest cottages. Innkeepers Judi and Walter Hauer knew their web site needed an update and chose InsideOut for the redesign. But they had no logo or established branding.

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Key West Florida inn's new print designs match website

June 16th, 2009 by Jennifer Lozada

Rack card and business card designs for Garden House, Key West, FL

Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and keep. They turned to InsideOut to design a rack card and business card that matched their site.

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Lookout Point Business Card Redesign

June 9th, 2009 by Jennifer Lozada

Old design vs. new business card design for Lookout Point

Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After receiving our feedback, Kristie decided it was time for a redesign.

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Benefits of Inn-focused Web Hosting.

March 18th, 2009 by insideout

We want to be your home on the web

You may know us for our print and web design portfolio, but InsideOut Solutions has also been offering bed and breakfast website hosting for over a decade. We have steadily grown, mostly by word of mouth and referrals from happy hosting customers. So what makes our services better than a generic web hosting plan? Let’s start by focusing on three things: Understanding Innkeepers, Inn-specific Tools, and Location.

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Arkansas B&B conference, at the highest point

February 24th, 2009 by insideout

I just returned from the Arkansas B&B conference last week which was held at Mt. Magazine Resort which is the highest point in the state. A large number of innkeepers turned out to hear from a variety of speakers ranging from Jay Karen (note photo below), to the state tourism office to myself. I spoke about my current topic “Get Going with Google” which highlights all that Google has to offer.

If Jay Karen is going to be at your next conference I highly recommend you attend as he has so much great industry news to share. He has really ignited PAII with fresh ideas and leadership. He has been meeting with Trip Advisor on a regular basis to work with the issue that plague B&B’s on their site.

Photos from the conference

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Rack Card Re-Design for John F. Craig House

December 3rd, 2008 by Jennifer Lozada

Old vs. new design

An update for a whimsical B&B
John F. Craig House is a Cape May, New Jersey inn owned by Barbara and Chip Masemore. They’ve created a fun yet relaxing atmosphere, preserving the building’s Victorian charm while adding the whimsy of retro signs, old toys and colorful touches.

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