InsideOut Solutions
Old design vs. new business card design for Lookout Point
Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After receiving our feedback, Kristie decided it was time for a redesign.
Going for a New Look
Innkeeper Cathy Kuykendall redecorated her beautiful Hot Springs, Arkansas inn, updating the look while retaining its historic Victorian beauty. It was an ideal time to have new photos taken and to update her marketing materials. Cathy wanted a cleaner branding that would emphasize the new photographs.
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