The John F. Craig House, a Cape May Inn in one of the most
historic towns on the Eastern seaboard, has stiff competition in the very popular tourist destination of Cape May New Jersey. Innkeeper Barbara wanted a site that would reflect not only the look of the inn, but the energy and atmosphere of her very unique bed and breakfast. Through new pictures of the site, specialty photos of specific items in her inn and a very collaborative design process between the innkeeper and our designer Beth Logan, we arrived at the lovely final product.

Barbara shared with us how much her guests rave about the new large photos of her inn and the Cape May area. We think that having great photos can really help the visitors to your site get a sense for your property and your location. The old adage “A picture is worth a thousand words” still holds true! So, if you are wondering why the phone isn’t ringing in your inn as often as you like, you may want to take a look at your site and ask yourself; “Is it engaging, intriguing and attractive?” After all, your web site is the gateway to your inn & the very part of the guests’ experience. Your web site will be there first impression of your business, so make sure it’s a good one!

InsideOut knows that associations are made of small B&B owners. We strive to create great Bed and Breakfast marketing for all of our clients, regardless of the size of the inn. River Haus in the Pines, a Bed and Breakfast in Leavenworth WA, is one of our most recent custom site designs.

The innkeepers, Mike & Cindy, say: “We like the way the web site looks and operates, the colors & the clarity of the pictures. We are still working on a new logo and the art work is being prepared now. The team we worked with in creating the changes was very responsive and other than a few things relating to search engine requirements we were basically happy with the experience and result.”

Our custom site for River Haus in the Pines maintained some of the old artwork from the original site, and incorporated the all-important photography of their location in the Cascade Mountains. Their site includes several InsideOut features, including a web cam, a photo gallery and a gift certificates page.

As we continue on in our efforts to build better and more beautiful web sites, we will keep you informed of our newest tools and techniques.

With that philosophy we continue to work with various local organizations that have a global reach such as Rotary International.

Our president, Patricia McCauley has been a rotarian for thirteen years and has served both as president of her Club, Sequim Sunrise Rotary and as District 5020 Public Relations Director.

InsideOut Solutions recently sponsored and populated the Sequim Sunrise Rotary online auction through a online auction company. InsideOut also produced the print catalog and multi-media presentation for the Live event. The first-ever public Sequim Sunrise Rotary auction was a huge success raising over $32,000 for local and world causes.

Of the funds raised $12,000 will go to buy 12 Shelter Boxes that will provide housing and aid for up to 120 disaster victims at no charge.

InsideOut Solutions is proud of their small contribution to this wonderful auction success and will continue to help organizations improve the world we live in for our own sake and that of future generations.

Our own Jeff Logan will be speaking on how to get going with Google, the worlds largest search engine, responsible for 65% of all search engine traffic. Google is how the world is finding information online.

Success sure tastes sweet!

The wonderful thing about using Google to market your business is that most of the services Google provides are free.

If a 45 minute presentation doesn’t seem like quite enough for you, then sign-up for a personal web consultation session with an Insideout team member. Talk to a Search Engine Marketing expert for free and get an in-depth explanation about what is right and what is wrong with your site, as well as suggestions and ideas about how to market your business and brand across the web.

We hope to see you in Atlanta soon, make sure to stop by booth #1015 and say hello!

The presentation will be on Thursday, April 2, from 3:15 to 4:30 p.m. Don’t miss it! This is your chance to learn about

Get Going With Google!

destination marketing services and our specialty, Bed and Breakfast marketing.

Is your site is optimized for search engine placement? Do you know what your web site’s bounce rate is? How old is your web site? Do you have proper Meta information? A Sitemap? What about great content with proper keyword density for relative terms? If you don’t know the answers to these questions, or, if this paragraph sounded more like “wawawa wawawawa? wawawa?” to you, than you need to come to our presentation!

With this in mind, you my feel the need to get a little more information about the status of your business online before the presentation. That is why we are offering Individual Marketing Sessions throughout the conference. This will be your opportunity to speak with one of our InsideOut team members for a one-on-one web consultation including an analysis of your web site and your online marketing plan.

Make sure to give us a call to reserve your marketing session now or look forward to online sign-ups soon!