Rack card and business card designs for Garden House, Key West, FL

Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and keep. They turned to InsideOut to design a rack card and business card that matched their site.

For the rack card, the 4″ x 9″ size was the perfect choice since it fits both standard display racks and no. 10 envelopes. Plus there’s just enough real estate for useful information and photos while still fitting easily into a purse or backback. Using standard sizes for the rack cards and business cards (3.5″ x 2″) also kept print costs much lower than custom dimensions.

Matching the web site for strong branding
With a few adjustments, print designer Jennifer Lozada was able to transfer the horizontal web design to the vertical 4″ x 9″ print format and the small business card size. She kept the tone very casual, using the same sunny beach and ocean colors, cutout photos, fun pattern and handwritten font. Text was kept to a minimum; only the most important information was included. As a result, there was room for a few good photos plus a simple map to help visitors find the inn and to illustrate its convenient central location.

Garden House’s marketing pieces, both online and in print, have the same relaxed party-friendly look. Matching these pieces keeps a consistent picture in prospects’ minds. There’s no jarring difference in quality between the cards and the site.

The result:
John & Connie were happy with the designs and quickly approved them. They selected a quantity of 2500 rack cards and 2500 business cards which gave them an excellent per piece cost on printing. InsideOut oversaw the print management, ensuring high quality printing and fast, no-fuss delivery.

Our prodigious web team has created another beautiful Web site for the Accredited Inns and Bed and Breakfasts of Florida. With a beautiful and colorful Web site, the design reminds the viewer of the lush and tropical nature of the state.

An interactive map, one of our specialties here at InsideOut, makes it easy to navigate through the site and find out more about the different regions. Once you zoom into a particular area, major highways, rivers, and with accredited B&Bs appear.

The new Florida Bed and Breakfasts Inns Web site.

We try to make our sites as easy as possible for potential customers. We have the inns organized by region, amenities, city, specials, and alphabetically. That way, hopefully, they will find whatever they are looking for without a struggle.

There is also an in-depth travel guide included on the site. Each region of the state has information on family or romantic travel, thrifty travel tips, nature-based travel, meeting and event facilities and recommendations about how to get “off the beaten path”.

Take a moment to explore the new Florida B&B Web site, and find out for yourself all the sunshine state has to offer!

Left to Right: Wayne E. Howell Jr., VP Herbie Wiles Insurance; Pamela Lanier, Travelguides.com, Lanierbb.com, Elegantsmallhotels.com, and Familytravelguides.com; Jeff Bryce of Reservation Nexus; Patricia Detwiler, Owner of Quilter's Inn and President of Florida Bed and Breakfast Inns (FBBI); Jay Karen, President of PAII; Jeff Logan of InsideOut Solutions; David Caples of Lodging Resources and Berkeley Young, President of Young Strategies, Inc.

Good-bye gray skies and evergreens, hello palm trees and sandy beaches-at least for a couple of days. We were lucky enough to have Pat McCauley and Jeff Logan representing us in Florida at the end of last month for the Florida Bed and Breakfast Inns (FBBI) annual conference. Held in Lake Wales, some of the most important folks in the B&B industry gathered in the sunshine state to discuss this year’s theme; “The Keys to Success”.

Jeff Logan spoke on the importance of every inn’s online presence with a lecture called “Get Going with Google”. He also unveiled the new Florida Bed and Breakfast Inns website to excited members.

Jeff and Pat helped the innkeepers continue to fill information for their businesses into the website database. One of the reasons InsideOut has seen so many contracts for State association websites is because we include features and details that make the site easy to use, present information in an organized and readily available manner, and of course, make it look as lovely as the state itself. Look forward to the new Florida Bed and Breakfast Inns website going live this Friday October 3rd!