New business cards and postcards set the tone for a brochure redesign.
Lookout Point Lakeside Inn was down to their last box of brochures. Co-owner Kristie Rosset decided this was the perfect time to update the design of the piece. InsideOut had recently established a new look for her postcards and business cards. Now we had the opportunity to brand the brochure.
Kristie was happy with the current format–an 8″ x 9″ piece which folded in half to 4″ x 9″–but she was also open to other options. Staying with a finished size of 4″ x 9″ made the most sense since it would fit both standard display racks and business envelopes. But which format would work for Lookout Point? Rack card, trifold or bifold?
Rack cards: small but mighty
A 2-sided 4″ x 9″ rack card was the most economical option. Although on the small side, a rack card still has enough room for good photos, a map and short-but-sweet text. For most small inns, a rack card is the best choice.
