New business cards and postcards set the tone for a brochure redesign.

Lookout Point Lakeside Inn was down to their last box of brochures. Co-owner Kristie Rosset decided this was the perfect time to update the design of the piece. InsideOut had recently established a new look for her postcards and business cards. Now we had the opportunity to brand the brochure.

Kristie was happy with the current format–an 8″ x 9″ piece which folded in half to 4″ x 9″–but she was also open to other options. Staying with a finished size of 4″ x 9″ made the most sense since it would fit both standard display racks and business envelopes. But which format would work for Lookout Point? Rack card, trifold or bifold?

Rack cards: small but mighty

A 2-sided 4″ x 9″ rack card was the most economical option. Although on the small side, a rack card still has enough room for good photos, a map and short-but-sweet text. For most small inns, a rack card is the best choice.

The old bifold brochure was dark and blocky.

Trifolds: a multi-tasker with impact

The trifold format (12″ x 9″ folded to 4″ x 9″) would work if it was important to emphasize multiple aspects of the inn. In Lookout Point’s case, the main aspect was the excellent accommodations (12 guest rooms and a condo), but the inn also hosted business meetings, weddings and fine dining events.

Bifold: right in between

The current bifold was a happy medium for fitting text and photos. As far as impact and cost, it was right between the rack card and trifold. After thinking it over, Kristie decided to stay with the bifold. The format had already proven itself and, with focused writing and design, we could still showcase the main aspects of the inn.

The design: making it all work

The new version showcases the inn's best qualities and matches the other print pieces.

The secondary aspects, such as gatherings and fine cuisine, also made their mark on the piece with small inset photos and short captions. The back panel was the place to put quick reference information. It’s a hard-working panel that features contact info, a locator map, a list of amenities and other highlights of the inn.

The same fonts, colors and photo treatments used in the previous print pieces were used in the bifold. As a result, all the pieces work well together and reinforce the established branding. Since InsideOut was already familiar with Lookout Point, the design process went quickly and smoothly.

“You’ve made this process so easy. Thank you! - Kristie

InsideOut managed the printing of 5,000 brochures to ensure low cost, high quality and timely delivery.

See a pdf of the complete set of branded print pieces.

On a peninsula in Lake Hamilton, the Estate as a breathtaking view of the Lake and surrounding area. We were so delighted to create a design for the Estate that would give visitors an impression of what it was like to really be at the inn.

We used cool colors and gentle florals to make the site feel appealing and approachable. The old design was rigid, and we wanted the web site to convey to potential guests and brides that Hamilton House is committed to their guests’ comfort and enjoyment on the lake.

Hamilton House Estate, Hot Springs Inn & Wedding Facility

Adding a Google map to the directions page allowed users to instantly access driving directions, reviews and other information about the property and the area from Google maps.

We re-vamped their wedding page to include all new and relevant local services and vendors that a bride may be looking for. Their Hot Springs Wedding packages are listed clearly, and there is a downloadable PDF for brides or event planners who want more details.

The Hamilton House website now optimized and designed to current web standards while giving the visitor a better and more accurate impression of this exceptional property.

Old design vs. new business card design for Lookout Point

Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After receiving our feedback, Kristie decided it was time for a redesign.

Making the card a keeper
The key to an elegant design is uncluttered space. To keep the card clean and clear, we did not cram it with text and photos. Instead, we used two of Kristie’s favorite images, one for the front and one for the back. To make it a “keeper”, the card also advertises Lookout Point’s 10% hybrid car driver discount. We incorporated this special offer into the design by making it an icon rather than another line of text on the back. To keep the branding consistent, the business card uses colors, photos and other visual elements common to their web site and postcards.

The result:
The design was approved very quickly and InsideOut took care of the print management to ensure fuss-free printing and delivery. The innkeeper and the assistant innkeeper received 1000 cards each within a week after approval. Lookout Point is very happy with the new design:

“I LOVE the new business card!” Â – Kristie Rosset

Going for a New Look

Innkeeper Cathy Kuykendall redecorated her beautiful Hot Springs, Arkansas inn, updating the look while retaining its historic Victorian beauty. It was an ideal time to have new photos taken and to update her marketing materials. Cathy wanted a cleaner branding that would emphasize the new photographs.

Starting with the Logo

Naturally, she wanted to start with her most important marketing tool: her web site. But first things first! She needed a new logo to establish the look and feel of all her subsequent marketing materials. InsideOut re-did her logo with a clean but traditional-looking font and a graphic based on the stained glass at the Inn. Starting with the logo made updating her web site, rack card and business card very quick and easy.

The result:

“Looking forward to receiving the cards. They are beautiful….” – Cathy

The web site has launched and Cathy is very happy with the result. InsideOut also oversaw the printing of 10,000 rack cards and 1,000 business cards each for Cathy and her manager, Julie. All materials have the same elegant yet simple look and feel.

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