InsideOut Solutions

Print Marketing Tip for B&B Inns & Restaurants: Recipe Postcards

March 23rd, 2012 by

Wakefield Inn Recipe Postcard

A recipe postcard design is now an effective part of the print marketing for The Wakefield Inn.

Finding new and effective ways to engage your print marketing audience presents a challenge. Sending guests or clients a postcard featuring a recipe is a great way to follow up or touch base with them. This works especially well for B&B inns, cafés and restaurants, since they can feature a favorite dish that guests have enjoyed.

InsideOut Solutions recently worked with The Wakefield Inn, a bed and breakfast in New Hampshire, to design a postcard with Chef/Owner Janel Martin’s pear scone recipe. They chose a 4.25″ x 6″ card,

Keep reading →

Leave a Comment

Choosing a print format: rack card, bifold or trifold brochure

October 21st, 2009 by

New business cards and postcards set the tone for a brochure redesign.

New business cards and postcards set the tone for a brochure redesign.

Lookout Point Lakeside Inn was down to their last box of brochures. Co-owner Kristie Rosset decided this was the perfect time to update the design of the piece. InsideOut had recently established a new look for her postcards and business cards. Now we had the opportunity to brand the brochure.

Kristie was happy with the current format–an 8″ x 9″ piece which folded in half to 4″ x 9″–but she was also open to other options. Staying with a finished size of 4″ x 9″ made the most sense since it would fit both standard display racks and business envelopes. But which format would work for Lookout Point? Rack card, trifold or bifold?

Rack cards: small but mighty

A 2-sided 4″ x 9″ rack card was the most economical option. Although on the small side, a rack card still has enough room for good photos, a map and short-but-sweet text. For most small inns, a rack card is the best choice.

Keep reading →

Leave a Comment

Hudson, New York inn's new rack card

September 25th, 2009 by

New rack card design for The Croff House in Hudson, NY.

New rack card design for The Croff House in Hudson, NY.

The Croff House is a Victorian home with a beautiful and comfortable updated decor. Owners Duncan Calhoun and Russell Gibson worked with InsideOut to create a great web site that captures the contemporary feel of the inn and showcases its luxurious amenities. With the web site completed, it was time to create a print piece that could do the same job in a much smaller space. Again, they turned to InsideOut — this time, for the design of their 4″ x 9″ rack card.

Strong branding with matching marketing pieces:
Print designer Jennifer Lozada transferred the logo, colors, fonts and layout of the web site to the much smaller 4″ x 9″ print format. Rather than cramming the space with text, she let the photos do most of the talking. Open spaces (“white space”) in the layout draw the eye to the most important information. White space is key if you want to convey elegance and sophistication. Even with the “blank” space, text and photos, there was still room for a helpful locator map. Good feedback from the owners helped refine the map, text and photo selections.

The result: The web site and rack card are a match, conveying a consistent message. The owners decided on a quantity of 5,000 cards. InsideOut managed the printing to ensure quality, affordable cost and speed of delivery.

“It’s perfect!!!!” – Duncan

“The rack card looks great.” – Russ

Leave a Comment

New Web Site for Richmond Bed and Breakfast

July 15th, 2009 by

The William Miller House is an elegant property in the historic Fan District of Richmond Virginia. A small Inn in Downtown Richmond Virginia, the innkeepers were looking to invest in a website that was going to be a great tool for them for years to come. With two guestrooms, they are extremely committed to customer service and providing dedicated & intimate care to their guests.

New Site Desgin for the William Miller House

New Site Design for the William Miller House

Beth Logan, our award winning lead designer, maintained the color scheme of their old site while modernizing the look and internal structure. Of course, all website designs at InsideOut are made with Cascading Style Sheets, and optimized for Search Engine Placement.

They have a different style of photo gallery, one that allows them to include descriptions of the photos. When a visitor clicks on the photo, it is pulled into a lightbox for better viewing. Try this feature on the breakfast page and click on the smaller inlay photos to view them larger.

The innkeepers of this Richmond lodging are active bloggers, and we made the RSS feed from their blog a prominent section of their footer.

The site is also loading very quickly as we work to improve some of our internal mechanics for even faster service of web sites. This means storing common Javascript and CSS files on a super fast server.

Mike has already told us the website has improved his business. How can we help you? Give us a call at 1-800-500-8401 or fill out our online contact form.

Leave a Comment

Key West Florida inn's new print designs match website

June 16th, 2009 by

Rack card and business card designs for Garden House, Key West, FL

Rack card and business card designs for Garden House, Key West, FL

Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and keep. They turned to InsideOut to design a rack card and business card that matched their site.

Keep reading →

Leave a Comment

Lookout Point Business Card Redesign

June 9th, 2009 by

Old design vs. new business card design for Lookout Point

Old design vs. new business card design for Lookout Point

Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After receiving our feedback, Kristie decided it was time for a redesign.

Keep reading →

Leave a Comment

Inn at Cape Cod receives kudos

July 26th, 2008 by

We recently finished the new web site for the Inn at Cape Cod located in Yarmouth Port, Massachusetts. With in one week our company received more then a dozen requests to develop a web site just like what we had developed for the Inn at Cape Cod. It is always great to receive praise for great work and this thank you from the innkeepers really made us feel we hit a grand slam.

“We wanted to choose someone to design our website who had a proven track record, but also who would be prepared to work closely with us to achieve the website we wanted. Inside Out Solutions were our choice, after many months of research, and we were delighted with their professionalism and dedication to the art. Beth Logan, our designer, was very patient with us during the design process and offered us many great suggestions to enhance our own ideas, creating a quite magnificent website which our peers have nothing but praise for. Last year, when we had our old website, our potential guests would call with a room enquiry and would say they would call back, but 90% did not. This year, the difference is staggering, and that is all down to our new website. We estimate that 90% do call back and make a reservation. We feel we have a website to be proud of; after all, it is our shop window, and we want people to come in and to buy……..now that happens most of the time. Thank you Inside Out Solutions!”

- Mike and Helen

The new web site

The old web site

Leave a Comment

← Older Posts

  • Archives

«
» google-plus pinterest linkedin vimeo rss
Pin It