We had a wonderful time in Granbury Texas for the Texas Bed and Breakfast Association Convention. Steven Dunston gave a “kick-off” keynote session to a packed, standing-room only audience, covering the success we had seen with the last year on the new TBBA web site. He also covered some important metrics for innkeepers to be able to evaluate where they actually need to focus their marketing efforts, like shoulder versus primary seasons. “15-minute Marketing Boot Camp” gave innkeepers effective tools to capture more of the travel market in their area.
On Monday, Katie Pate presented on “Internet Marketing with Facebook”. It was wonderful to see such interest in this new marketing platform, and we had another full audience. There were lots of good questions, like from our client Grover McMains, who owns a North Texas Bed and Breakfast in Fort Worth. He asked us about the important steps to having a modern web site before starting to focus time and energy into Facebook Marketing.
