On Monday, Katie Pate presented on “Internet Marketing with Facebook”. It was wonderful to see such interest in this new marketing platform, and we had another full audience. There were lots of good questions, like from our client Grover McMains, who owns a North Texas Bed and Breakfast in Fort Worth. He asked us about the important steps to having a modern web site before starting to focus time and energy into Facebook Marketing.

On Tuesday Steven spoke again on using a blog as a powerful marketing tool for your Bed and Breakfast web site. Referencing some of the tips and advice he covered in this Marketing Boot Camp, he explained how a blog can allow you to capture additional traffic for attractions and activities searches by creating content about these on a blog, and expanding what your site can be about, and therefore attract new potential clientele to your site.

Pat generously donated an ipod nano for the giveaway to the innkeepers. Many of the other vendors and speakers have known Pat for years, and as always, they were thrilled to see her again and get an update from her on all the new news from InsideOut.

Along with all of the education, we also got to see some of our current clients, like Carol Davis, the current president of the TBBA, and owner of Blisswood Bed and Breakfast, a stunning Wedding Destinationin Texas; and Jerry & Laurie Pinnix from the Mt. Gainor Inn, a Dripping Springs TX bed and breakfast. It is wonderful to check in with them, and give them some more tools to add to their marketing toolbox.

We also saw Jay Karen from PAII, and discussed with anticipation the next annual PAII convention to be held in Austin, and what the TBBA will be doing to help with PAII be gracious Texans hosts.

We want to thank all of the innkeepers and TBBA staff that made the event a success, and treated us so well as our thoughtful Texan hosts. See you in March!

Steven Dunston, myself (Katie Pate) and company President Pat McCauley will be leaving this weekend to fly over to Granbury Texas for the annual Texas Bed and Breakfast Convention. We are pleased to be presenting on multiple subjects throughout the event, including Facebook marketing, blogging and general marketing makeovers. In fact, SEO Manager Steven Dunston will be presenting the kick off talk, “Web Stats Boot Camp”.

Steven will also be presenting some of the great results we have seen since launching the new Texas association site about one year ago (in September). Not only did we design the site for them, we are also helping them with their blog, and running AdWords for them.

InsideOut is heading to Granbury TX for the B&B Association Convention

It is going to be great to share with the Texas association how all of their different marketing efforts have really paid off for their members!

We are also looking forward to sharing our insights on the emerging marketing opportunities that are present in blogging and Facebook. Since we began giving lectures on Facebook last Spring, the format for the social networking site has gone through adjustments, and we have learned more about this ever-growing social platform.

Of course we will also be giving out our complementary ranking reports to all innkeepers that registered ahead of time for the conference . We look forward to seeing current clients, and maybe making some more new friends!

See ya’ll in Texas!