7 Seas Wine Label Design

April 19th, 2010 by

The finished packaging with dark maroon capsule.

Captain’s Walk Winery in Green Bay, Wisconsin wanted a wine label for a rosé to be heavily promoted during the annual Tall Ships Festival. The wine, called ’7 Seas’, needed a look that was eye-catching but in a muted palette that would work with established branding and the wine’s color. The final design is the result of a fruitful collaboration with the InsideOut design staff, the winery’s team and the printer, WS Packaging.

Click here to see a closeup of the finished front and back label.

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January Internet Marketing Webinars

January 14th, 2010 by

InsideOut Solutions, the B&B web site development and marketing leader, will be offering free educational Webinars in January 2010.  You are invited to attend so you can learn new strategies on how to improve your online marketing.

Webinars are easy and fun to attend. To see how the process works please follow this link http://screencast.com/t/MTVkNTJkN2

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Save Money on Your Holiday Greetings

October 22nd, 2009 by

Yes, it’s almost that time. So take care of it now and check that off your holiday to-do list. You can send your guests and friends a greeting card, but that $.44-cent postage can be a killer! What to do? Postcards are a great option; they still have that personal touch, plus the $.28-cent rate will make you feel a bit more festive.

If you don’t want to spend anything on postage, use your email instead. If you choose a pdf card, then it can be emailed now with a later option to have it professionally printed. Or send a card using a professional program which also allows you to track open rates, bounces and collect statistics at the same time you’re saying Merry Christmas!

Right now, InsideOut is offering great deals on postcards, pdf cards and e-cards:

6″ x 4.25″ Postcard
Custom design and printing with full color on both sides ~
500 for $125.00*
1000 for $133.00*

PDF Card
Branded to match the look of your business ~ $100

E-Card
Custom designed to match your branding ~ $70

Contact print@insideout.com or call 1-800-500-8401 ext 304. Just mention “Holiday Special” and get those holiday greetings done!

*Plus shipping and tax.

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Facebook Marketing Presentation at Mississippi-Louisiana Conference

August 5th, 2009 by

Dunleith Inn, a historic Natchez Bed and Breakfast

Dunleith Inn, a historic Natchez Bed and Breakfast

Our very own Steven Dunston took a solo flight into the deep South for the Mississippi/Louisiana Bed and Breakfast Association Conference last week. After a quick visit to New Orleans over the weekend, he headed upriver to Natchez Mississippi where the function was being held at the Natchez Conference Center. The conference included a tour of the area’s extraordinary historical sites and antebellum mansions, many of which are bed and breakfasts.

Steven gave a presentation on Facebook Marketing, where he shared some of the insights and techniques for developing an effective marketing scheme on the ever popular social networking site Facebook. Many of the innkeepers Steven met expressed that their main sources for reservations were international clientele and word of mouth. Interestingly enough, these are the same qualities that make Facebook advertising so appealing.

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Print and online promotion of the Olympic Peninsula

May 13th, 2009 by

Online promotion and print marketing for Olympic Peninsula, WA

Online promotion and print marketing for Olympic Peninsula, WA

Local tourism group takes action during bridge closure

Washington state’s Olympic Peninsula is a major tourist destination in the Pacific Northwest. Many visitors arrive from Seattle and other eastern locations via the Hood Canal bridge. This year, the bridge is undergoing a much needed retrofit to improve safety and reduce traffic congestion. The five- to six-week closure from May to June occurs during the start of the Peninsula’s tourist season.

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