First New England PAII Trade Show & Conference

November 30th, 2009 by

“Meanwhile, impatient to mount and ride,
Booted and spurred, with a heavy stride

The Home of Paul Revere

The Home of Paul Revere

On the opposite shore walked Paul Revere.
Now he patted his horse’s side,
Now he gazed at the landscape far and near,
Then, impetuous, stamped the earth,
And turned and tightened his saddle girth;
But mostly he watched with eager search
The belfry tower of the Old North Church,
As it rose above the graves on the hill,
Lonely and spectral and sombre and still.
And lo! as he looks, on the belfry’s height
A glimmer, and then a gleam of light!
He springs to the saddle, the bridle he turns,
But lingers and gazes, till full on his sight
A second lamp in the belfry burns.”

-Henry Wadsworth Longfellow

We were excited to attend and participate in the first New England regional PAII trade show and conference earlier this month in Nashua New Hampshire.

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InsideOut at the PAII Convention

April 16th, 2009 by

During the first week of April, five of the InsideOut team headed to Atlanta for one of the biggest innkeeping events of the year, the PAII Convention. We had a wonderful time in Atlanta and enjoyed meeting new innkeepers from across the country and Cananda.

We had set up a feature on our web site several weeks before the event inviting attendees to sign up for personal web consultations. These appointments ended up being a very valuable tool. We were able to spend a quality 30 minutes with the innkeepers, discussing their online marketing goals and current position on the web.

We also enjoyed seeing some of our current clients. Since InsideOut has expanded over the last 10 months and we had new team members to introduce. It is always wonderful to put a face to the voice on the phone and the messages in emails.

The opening night of the show we had a chance to socialize with many of our clients during the Conference Kick off Cocktail Party that InsideOut sponsored.

The InsideOut team also enjoyed a little Southern hospitality while in Atlanta. Our SEO tech Katie Pate posed with one of her literary idols, Scarlett O’Hara.

On the last day of the event, Jeff Logan spoke with George Newman of Third Millennium Marketing about how to make the most of online marketing with Google. The two shared their knowledge and research on the most effective Search Engine Marketing methods.

We were able to give out some pretty great show specials and look forward with working with new clients throughout the country.

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PAII Conference: Marketing your Destination

March 5th, 2009 by

Are you concerned about the future of your business in a slow economy? Wondering what exactly you can do to keep your inn full, even when your clientele are cutting corners? This convention is going to have the most bang for your buck as far as information, speakers, vendors and great inn keeping insight.

Our own Jeff Logan will be speaking on how to get going with Google, the worlds largest search engine, responsible for 65% of all search engine traffic. Google is how the world is finding information online.

Success sure tastes sweet!

Success sure tastes sweet!

The wonderful thing about using Google to market your business is that most of the services Google provides are free.

If a 45 minute presentation doesn’t seem like quite enough for you, then sign-up for a personal web consultation session with an Insideout team member. Talk to a Search Engine Marketing expert for free and get an in-depth explanation about what is right and what is wrong with your site, as well as suggestions and ideas about how to market your business and brand across the web.

We hope to see you in Atlanta soon, make sure to stop by booth #1015 and say hello!

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PAII Conference for Bed and Breakfast Innkeeper

February 10th, 2009 by

Maybe you are thinking about cutting back on some of your business-related travel in an effort to rein-in your spending this year. If so, this should be the conference you keep on your schedule. The PAII (Professional Association of Innkeepers International) conference and trade show will be held in Atlanta Georgia this year from March 30 to April 2, 2009.

There will be a variety of activities, speakers and programs during the 3-day event. PAII will be holding programs for master innkeepers as well as aspiring innkeepers. Look forward to a variety of important speakers and workshops covering valuable information for every innkeeper. Topics will vary from customer service to overcoming stress to making artisan bread!

See you in Atlanta!

See you in Atlanta!

Of course our own Jeff Logan will be speaking on search engine marketing. We will also be vendors at the trade show and look forward to seeing some or our current clients as well as meeting new innkeepers!

Individual Marketing Sessions

During the trade show, we are also going to be offering individual sessions for innkeepers. This will be a chance for innkeepers to speak with one of the InsideOut team (Jeff, Steven, Pat and Katie will be attending the conference) for 30 minutes about their web site and their options for Internet marketing. Look for more information soon about our one-on-one sessions and online sign ups.

The PAII Conference will be an invaluable event for every innkeeper who is looking to learn about the newest trends in the industry and collaborate with other innkeepers and vendors about making your inn a successful tourism destination!

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