Our President Pat McCauley

“I love it. I love talking and checking in with clients on a regular basis like this. I get to hear about what is working for them and what is not, who they talk to the most in the office, who they feel like is most helpful. It keeps me more informed, and I also get to be their first resource for trying to solve a problem or direct an inquiry in the right direction. So, if I’m sitting at my desk and and not in a meeting when the phone rings, I will answer it at 90% of the time”.

Plus, it frees up the valuable time of our accountant, Beth Klaus. With keeping track of over 700 clients’ billing cycles, Beth needs all the time and space possible for her work.

So next time you call InsideOut, you will probably have the chance to talk with our fearless leader. How many web companies do you know answer their phone when you call, let alone the President herself? This is just one steps we have taken to make our business more personable. We want our clients to feel like they receive great customer service from every staff member.

“Call me and let me know how we’re doing”.

New brochure design for the Boys & Girls Clubs Foundation of the Olympic Peninsula puts the focus on helping children.

A foundation helping children
The Boys & Girls Clubs Foundation of the Olympic Peninsula is a nonprofit organization which helps fund the good work of our local Boys & Girls Clubs. To this day, thousands of children in our community have benefited from the opportunities and inspiration provided by the Clubs. Foundation board members (and InsideOut partners) Pat & Jim McCauley were happy to donate InsideOut’s services to design a logo and brochure for this worthy cause.

Logo distills the message
The Foundation focused on potential donors who were planning their finances and seeking opportunities for charitable giving. The board wanted donors to know they were joining in a special endeavor to help local children. After some brainstorming, the board’s members decided to create a club of donors: “The Legacy Society”.

InsideOut designer Jennifer Lozada sketched out a number of logos based on the concepts of “legacy, growth and helping local kids”. The final version exemplifies these ideas with images of helping hands and a bright green sprout.

Communicating the benefits of giving
The next project was the brochure. Brochures would be distributed in local financial planning offices and mailed to potential donors. We decided that an 11″ x 17″ piece folded to 8.5″ x 11″ would give us plenty of room for necessary text and many photos.

Financial planning brochures often use dark conservative colors. To help our brochure stand out, we chose a sunny color which also contributed to our growth theme. The logo with its sprout worked well over the background of an old, established oak. Both the sunshine yellow and the oak also communicated the idea of “local” (the nickname for one of the area towns is “Sunny Sequim” and Garry Oaks are a protected species here.)

The Foundation has many wonderful photos from the local Boys & Girls Clubs. The brochure features these photos very prominently. With all the images of local kids, it’s clear that they are the main reason to give. The text supports this idea by providing potential donors with necessary information about the organizations involved, a reply form, and types of contributions accepted. The brochure makes it clear that the nonprofit Foundation and Clubs are long-standing legitimate contributors to the community, worthy of support.

The result
The Boys & Girls Clubs Foundation of the Olympic Peninsula is delighted with the result. Board Member, Billy Nagler’s comments sum up the board’s reaction:

“I am so impressed! The pictures of the kids are precious… the organization of the whole thing is marvelous, the copy is very very informative and well done. What a piece of work, folks… you can be proud of this.”

Click here to view pdf of entire brochure.

Steven Dunston, myself (Katie Pate) and company President Pat McCauley will be leaving this weekend to fly over to Granbury Texas for the annual Texas Bed and Breakfast Convention. We are pleased to be presenting on multiple subjects throughout the event, including Facebook marketing, blogging and general marketing makeovers. In fact, SEO Manager Steven Dunston will be presenting the kick off talk, “Web Stats Boot Camp”.

Steven will also be presenting some of the great results we have seen since launching the new Texas association site about one year ago (in September). Not only did we design the site for them, we are also helping them with their blog, and running AdWords for them.

InsideOut is heading to Granbury TX for the B&B Association Convention

It is going to be great to share with the Texas association how all of their different marketing efforts have really paid off for their members!

We are also looking forward to sharing our insights on the emerging marketing opportunities that are present in blogging and Facebook. Since we began giving lectures on Facebook last Spring, the format for the social networking site has gone through adjustments, and we have learned more about this ever-growing social platform.

Of course we will also be giving out our complementary ranking reports to all innkeepers that registered ahead of time for the conference . We look forward to seeing current clients, and maybe making some more new friends!

See ya’ll in Texas!