InsideOut Solutions
Old design vs. new business card design for Lookout Point
Business card update for luxury inn
Lookout Point Lakeside Inn (Hot Springs, Arkansas) was nearly out of business cards. Before reprinting them, co-owner Kristie Rosset asked InsideOut to take a look at the card and see if it needed “freshening up.” The original card was easy-to-read, but it didn’t capture the sophistication of Lookout Point. After receiving our feedback, Kristie decided it was time for a redesign.
Trifold brochure for new Olympic Peninsula marketing strategy
Bridge closure inspires new directions in marketing…
The Hood Canal Bridge is the main eastern access for tourists visiting Washington state’s Olympic Peninsula. This spring, the bridge underwent a much needed retrofit, resulting in a five-week closure. The local tourism organization, Olympic Peninsula Tourism Commission (OPTC), took special measures to promote lodging and other tourism-related businesses while the bridge was closed.Â
Among these efforts was a brochure directed to southern markets in Olympia, WA and Portland, OR. OPTC called upon InsideOut to design the piece and implement the online elements of the promotion. With the success of this piece, OPTC may use it as a template for additional pieces targeting markets to the north and east.
Online promotion and print marketing for Olympic Peninsula, WA
Local tourism group takes action during bridge closure
Washington state’s Olympic Peninsula is a major tourist destination in the Pacific Northwest. Many visitors arrive from Seattle and other eastern locations via the Hood Canal bridge. This year, the bridge is undergoing a much needed retrofit to improve safety and reduce traffic congestion. The five- to six-week closure from May to June occurs during the start of the Peninsula’s tourist season.
About von Stiehl Winery
The von Stiehl Winery is Wisconsin’s oldest licensed winery, founded over 40 years ago. Their Riesling, Oktoberfest and Naughty Girl wines are among the most popular of their many recipes. Specialty fruit wines such as Cherry Kirsche and Wisconsin Cranberry regularly win gold and double gold medals. The winery itself is housed in an Italianate building listed on the National Historic Registry. Thus, the winery is a popular tourist destination open year-round for tastings and seasonally for tours and festivals.
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