InsideOut Solutions

Which Blog Posts Attract Readers?

December 25th, 2011 by

Internet Marketing Weekly: Evaluate Your Blog Posts Using Google Analytics to Help Plan Future Blogging Efforts

How cute can you possibly get?

Find out which of your blog posts are most attractive using Google Analytics. (Hint: people like baby animals.)

You diligently spend the time to write a weekly blog post, and here at the end of December, you’re looking back on the past year, wondering how to maximize your efforts in 2012. How many people are reading your posts? Which posts are irresistible, and which inspire yawns? Find out using Google Analytics.

Identify what makes a post attractive

Some people will find your latest blog post in search results. Others might find a link to your post on Facebook or Twitter. Your more devoted readers might follow your blog through an RSS feed. So what makes a link to your post intriguing enough for these potential readers to click?

Google Analytics can show you which posts attracted the most visits, allowing you to draw conclusions about what types of posts your readers prefer.

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Evaluate your paid online directories with Google Analytics

October 23rd, 2011 by

Internet Marketing Weekly Feature:

It’s been one year since you signed up for a listing on a certain online directory, and today a renewal notice from the directory’s salesperson appeared in your inbox. Should you renew? How can you tell whether the price of your listing is a worthwhile investment of your marketing dollars?

Google Analytics can help you make an informed decision. Analytics can show you how many visitors the directory sent to your website and how engaged those visitors were with your site.

Note that this post describes the process using the new version of Google Analytics. The process is similar in the old version of Analytics, but the menus and the layout look slightly different. To access the New Analytics, log in to Analytics as you normally would at google.com/analytics and click the red “New Version” link in the upper-right corner.

New Version of Google Analytics link

This post describes how to see the visitor statistics for paid directories using the new version of Google Analytics.

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Is Your Bounce Rate Too High?

June 10th, 2011 by

This is the second post in a series exploring Google Analytics.

The following videos explain what a bounce is and how to use Google Analytics to see the bounce rate on your website. Below the videos is an outline of the video content. You can download and print a PDF of this information here:

Is Your Bounce Rate Too High? (PDF)

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Understanding Google Analytics

April 18th, 2011 by

This is the first part in a series exploring Google Analytics for innkeepers.

Google Analytics graph

You’ve eagerly installed Google Analytics on your site. You’ve waited impatiently for a few days to let data pile up. Now you’ve logged in to Analytics—and are overwhelmed by numbers.

Rates, percentages, visits, traffic, “absolute unique visitors”—what does it all mean?

Don’t panic, gentle innkeeper. Below is a guide to the Analytics jungle pointing out the most useful benchmarks and giving tips on how to interpret them. This is the first in a series introducing innkeepers to the ins and outs of Analytics, so stay tuned for more.

If there’s one number I should pay attention to, what is it?

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