Internet Marketing Weekly: Google’s new “Search Plus Your World” presents marketing opportunities to businesses with Google+ business pages.
Google’s moves toward personalizing search results took a dramatic turn a little over a week ago with the introduction of Search Plus Your World (SPYW). Now when you do a Google search while logged in to a Google account, you might see results from your Google+ network integrated into the search results.
Google+ isn’t SPYW’s only source of personalized information: you might also see photos on Flikr, threads on Quora, and other publicly available information.
Even if you’re not signed in or don’t have a Google+ account, you might see Google+ content on search results pages. This dramatically heightened visibility of Google+ pages creates a huge marketing opportunity for businesses. (Read more about how you can create a business page on Google+.)