InsideOut Solutions

How To Write Blog Posts That Are Optimized For Search Engines

April 6th, 2012 by

Prepare to blog

  • It’s better to blog regularly with less-than-perfect posts than to be so concerned about writing perfect posts that you don’t blog at all.
  • The goal of your blog is to attract search traffic, especially from people who don’t yet know you exist and who aren’t necessarily looking for a place to stay.
  • Keep a blogging calendar to remind yourself to blog about specific holidays and events.
  • Write several posts at once during your down times and schedule them to be posted during your busy times.

search-engine-optimized-blog-posts

Decide on a topic

  • When you decide what to write about, ask yourself, “What are people searching for?”
  • What questions do guests often ask you?
  • What is your town known for?
  • Give an “insider’s scoop” on local attractions and businesses. You’re already a concierge for your guests – you’re an expert on your area.
  • Let your blog become a recognized resource on a niche topic. Here are some ideas:
    • Walking/driving tours
    • Festivals and holidays
    • Cultural events: music, art, theater.
    • Cultural attractions: Amish communities, historic districts.
    • Local businesses: antique shops, restaurants, Amish furniture, wineries, universities.
    • Nature: birding, national parks, fall colors.
    • Outdoor activities: hiking, snowshoeing, boating, fly fishing, horseback riding, geocaching.
    • Recipes and cuisine.

      Keep reading →

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New Feature on Google Local Business Listings

December 23rd, 2009 by

Google is always updating the features they provide to their users. The newest feature we are seeing now under the Google Local Business Center is called “What people are saying about”. It seem that Google is reading reviews left about your property and parsing them into segments that a user can read.

Check out the video to learn more.

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Northwest Inns: A New Directory Site

January 26th, 2009 by

Northwest Inns
About four months ago, the brilliant guys in our web department launched Northwest Inns, a guide to bed and breakfasts in Washington, Oregon, Montana and Idaho. The site was created as an experiment in SEO (Search Engine Optimization) as well as a place where we could list our current promotional clients to further their presence on the web through link-building.

Northwest Inns is now becoming an important page on the web. The massive amount of content we have included on the site about our inns and the Northwest area is starting to pay off! Northwest Inns now has a page rank of 4, making it an authority site!

This site is designed in PHP, (or Hypertext preprocesser, if you want to get confusing). It is a popular and growing development language, open source (which means it is free and available for modification by different web developers, like our Jack) and uses HTML embedded scripting language to create dynamic web pages. This is the content management language system we use to create our State Bed and Breakfast Association sites, such as the Accredited Inns and Bed and Breakfasts of Florida.

So, if you are looking for a Northwest Lodging, look no further! InsideOut has your online vacation research covered again!

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Search Engine Marketing: Outpace the Competition in 2009

December 30th, 2008 by

Outpace the competition with search engine marketing

Outpace the competition with search engine marketing

With the economy in flux, many in the travel industry are understandably wondering how to identify and reach customers who are still planning vacations and business trips. We know how to do that! For more than twelve years, InsideOut Solutions has been creating and marketing some of the most successful, highly-visible websites in the travel industry. Over time we have quietly increased the SEO promotional tools that we offer to bed and breakfasts and hospitality and travel organizations, based on newly available search engine optimization tools and techniques.

Now, for 2009, we are proud to introduce a whole new level of SEO (Search Engine Optimization) promotional packages to help your website perform better in the search engines, find new and more qualified visitors, and increase your online bookings. AdWords? Return on Investment tracking? Link Building? Blogging? Search Engine Optimization? We can do that, and more.

Marketing on the web gives you unique opportunities to track your return on investment, and to change your approach based on data gathered from real visitors to your site. Early in 2009 we will be rolling out new custom reporting tools that will give you real-time feedback on your website’s online visibility, and how our SEO promotion techniques have improved your site’s performance.

If your competition is tightening their belts and scaling back, now is the perfect time to increase your brand presence online through targeted web marketing. Click through to the Search Engine Marketing page to find out how we can help you identify and attract the many people who will pack a suitcase and hit the road in the new year. Or call us for details on how we have helped our customers build websites that attract and engage the right kind of web traffic — the kind that leads to reservations.

You know hospitality, we know web marketing. Let us help you make 2009 a year to celebrate.

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