Beth Edwards is InsideOut’s lead web designer. Her beautiful websites capture the essence of her clients’ properties—a skill which has been recognized by awards such as PAII’s Designer’s Challenge. Since the B&B industry is based on providing unique experiences, she realizes the importance of conveying that individuality in her award-winning designs.
But there’s more to her work than creating a pretty face. She also works with the web team to make sites search engine friendly and easy-to-use. “I love to design dynamic and functional sites that help draw people to a client’s website,” she says. “It’s always rewarding to learn that one of my designs has led to increased bookings.” Beth is dedicated to creating long-lasting relationships with her clients. They love working with her and appreciate her responsiveness to questions, as well as her attention to detail and honest feedback.
Originally, Beth had planned to become an elementary school teacher, that changed when she discovered the web. As an artist she loved the outlet to use her skills in a way that helped sell the experience of individual inns.
Over the past decade the business, as well as her boys, Ben and Charlie, have grown. After work, and the lap top is put away, you’ll find Beth outside with the boys, tending to her gardens and chickens. If she’s not there, she’s at her piano, where she finds solitude playing her favorite music.
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