Category Archives: Facebook

User Generated Content: Leverage happy guests online!

August 27th, 2019 by Ariel Ferree

  Word-of-mouth was considered one of the most effective forms of marketing; now, there is user-generated content. As consumer insights continue to show, overly branded content gets lost in the never-ending stream of marketing that consumers face daily. There is a sense of redundancy in marketing and advertising now that makes it easier to tune… (Read More)

Hashtag Marketing for Hospitality Professionals

June 25th, 2019 by Ariel Ferree

There is a collection of generations that call the criss-cross sign on your keypad a pound symbol. Younger generations more readily identify that same sign as a hashtag. No matter the generation you fall in, today’s marketing has made the hashtag a symbol you need to know. If you want to know how to communicate… (Read More)

Expedia CEO Dara Khosrowshahi believes Facebook will be the next major website to enter the realm of the Online Travel Agency (OTA) by adding a Facebook Travel Booking feature to its immensely popular social media platform.  It certainly seems likely, given Facebook’s recent e-commerce additions to allow buying of products directly on their website.  Learn… (Read More)

Get Facebook Likes with Your Newsletter Sign-Ups

February 25th, 2014 by jennifer

When a website visitor signs up for your newsletter, why not make the most of that good will and get Facebook Likes in the process? Nick Calaway, General Manager at von Stiehl Winery, brought up this idea to Owner Brad Schmiling. They’d never really taken a close look at the Welcome Email sent to guests… (Read More)

How to Change the Name of Your Facebook Fan Page

April 28th, 2012 by InsideOut Solutions

Facebook has just rolled out a slightly easier way to apply for a name change for your Fan page. If the name of your business has changed, or there is a misspelling, or you find it’s just too long, or not consistent with the name on your website, you can apply for a change. *(This… (Read More)

Facebook Timeline Image Dimensions Cheat Sheet

March 26th, 2012 by InsideOut Solutions

Facebook Timeline Infographic: Your Facebook Fan Page is due for a conversion to the new Timeline format, and ready or not, it is set to happen on March 30th. If you manage a Fan page, you’ve no doubt taken the time to tour the new interface in advance of the conversion. With the myriad incarnations… (Read More)

Facebook Page Plugin for WordPress Websites

March 11th, 2012 by Shawn Kerr

Internet Marketing Weekly: Manage Facebook Page Content via Your WordPress Website InsideOut Solutions is pleased to announce the release of our Facebook Page plugin, which allows WordPress website clients to manage content on a specific tab or their Facebook business page simply by logging into their WordPress website. Whether you have a bed and breakfast… (Read More)

Everything You Need to Know About Facebook Timeline for Pages

March 4th, 2012 by InsideOut Solutions

In the wee hours of the morning on Wednesday, Feb 29th, (yes, leap-day) Facebook had initiated project Launch Timeline for Pages. There were a few lucky pages that were allowed to update in advance on this date, which was fortunate for the rest of us, so we could see what was on the horizon. The… (Read More)

Post Status Updates from Your Facebook Page to Twitter

March 3rd, 2012 by InsideOut Solutions

You’ve mastered your Facebook Fan Page, and feel comfortable posting status updates, photos and links from your blog. But you’ve been told that it’s equally important to create and use a Twitter account for your business as part of the suite of social media platforms that are so important to get your message out. But… (Read More)

Adding a Facebook Subscribe Button to your Personal Profile

January 29th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Facebook Timeline and Enabling the Subscribe Button The new version of Facebook for personal profiles called Timeline, will become mandatory within the week to all users. If you haven’t voluntarily enabled it, now is the time to add a great cover image that tells your story before the switch takes place. This… (Read More)

If you’ve updated your Facebook Profile to the new Timeline, you can add a custom “cover” in the large image area, as well as add details about a business you may own. Timeline is not yet available for Fan pages, so the custom cover for your Timeline only addresses your personal profile. Cover images are… (Read More)

How To Increase Your Chances of ROI Using Facebook

January 8th, 2012 by InsideOut Solutions

Internet Marketing Weekly: Social Media delivers a return on investment differently than traditional forms of outreach. In utilizing Social Media, ROI happens through meaningful “many-to-many” interactions with your online community. You’ve followed the advice of your marketing expert, and created a Facebook Fan Page for your business. You add a couple of the most recommended… (Read More)

Could Groupon and LivingSocial Be Doomed? Facebook has just launched its second deals program: Social Deals. The new effort appears to resemble Groupon-style daily deals. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Check-in deals, free to users, are mobile centric and operate much like conventional… (Read More)

If you are Facebook user who had created a Business or Fan Page, spent time and effort cultivating your Fan base through custom tabs and funtionality, then unwittingly “merged” your page with a Places page (complete with Bing map to pinpoint your location), this will be very good news. On December 23rd, Facebook began rolling… (Read More)

To Merge or not to Merge on Facebook

December 2nd, 2010 by InsideOut Solutions

About 45 days ago, Facebook began offering Business page owners the option to also “claim” their Places Page (this uses address data pulled from and integrated with Bing Maps). If you either come across your Places Page, or are asked by Facebook: “Is this your Business?” You will be asked if you’d like to Claim… (Read More)