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Category Archives: Google

It is official: starting in July, 2018, Google will begin taking your page speed score into account when ranking mobile websites. This new level of scrutiny and ranking includes responsive versions of websites as well. What does this mean for you and your website? Well, let’s get you up to speed …

In a move that certainly looks like a larger step toward becoming an Online Travel Agency (OTA) the new Google Travel Planner interface for mobile devices aims to keep those users on the search engine throughout the trip planning process.  Discover what this new travel planner is and how it will impact the OTA, destination,… (Read More)

Though announced on October 26, the new component of its search algorithm has been in place for a few months.  RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine marketing (SEM) and inbound… (Read More)

On September 22, the search engine giant announced that Google Hotel Ads has expanded its partnership with online booking Global Distribution System (GDS) providers, opened up Book on Google their users on all devices, and retired their Google Hotel Finder metasearch by rolling hotel search directly into Google Search results. This follows last month’s changes… (Read More)

Recent updates to Google Hotel Finder metasearch change the way its users will find lodging. This article will explore the three major changes and how our bed & breakfast inn, boutique hotel and other distinctive lodging clients can stay competitive as Google makes Hotel Finder metasearch more sophisticated and begins to enter the Online Travel… (Read More)

Google began initial testing of its hotel room reservation system in early July. There has been no official announcement from the search engine about this new service or when it will begin wider testing, but when, not if, it rolls out, the presence of a Google Hotel Finder direct booking engine is serious business for… (Read More)

How to Change a Google Business Summary

May 31st, 2015 by Shawn Kerr

In this blog post you will learn how to work directly with Google to fix your Google business summary, the brief editorial text seen in various places on Google. If you already know the who, what, where, when and why of Google’s editorial summaries, you can go directly to learn how you can request an… (Read More)

The launch of a new Google mobile-friendly algorithm is scheduled for April 21, 2015. The official statement from Google indicates that it is critical for website owners who are marketing to mobile device users to make sure their website is ready for this change, or lose visibility in and traffic from Google mobile search. What Is the… (Read More)

Google Knowledge Graph Gets Social

January 26th, 2015 by Josh Wise

Ever been searching for a business in Google and wish that you could see its social profiles in the search results? If so, your wait is over. Late in 2014, Google created some template coding that enables users to add social media profiles (Facebook, Twitter, Pinterest, etc.) into their website’s own coding. After a short time, these… (Read More)

If you have been using the Google Places or Google+ Pages dashboard to manage information about your business, then you have or soon will see that your account has been automatically changed to the new dashboard for Google My Business. What Is Google My Business? Google My Business was developed to make it easier to… (Read More)

Google Telemarketing Calls Are Not from Google

January 26th, 2014 by Shawn Kerr

How many times has Google called you out of the blue to chat about your business?  If you answered any number except “zero,” then its 99.9999% sure that you were not actually talking to the a Google representative, but rather were a target of telemarketers. Unrequested Google telemarketing calls simply do not exist.  Anyone claiming… (Read More)

The Google Hummingbird algorithm has remained at the forefront of internet search news since it was officially announced at the end of September as part of Google’s 15th anniversary celebration. With two months of “live search results,” what do we know about Google Hummingbird?  The answer is, quite frankly, just a little.  The official announcement… (Read More)

Internet Marketing Weekly: Google is Changing – Not Always for the Better for Your Website Of the recent and rumored changes at Google, many have one thing in common: they are designed to entice Google users to remain on Google sites rather than click through to non-Google sites. The reason is straightforward enough: Google is… (Read More)

New Feature on Google Local Business Listings

December 23rd, 2009 by InsideOut Solutions

Google is always updating the features they provide to their users. The newest feature we are seeing now under the Google Local Business Center is called “What people are saying about”. It seem that Google is reading reviews left about your property and parsing them into segments that a user can read. Check out the… (Read More)

Google Local Business Center Help

November 12th, 2009 by InsideOut Solutions

Google Maps is a major component with every Google Search.  If you do a search for a business type along with a city, Google is most likely going to provide to you a list of results and their location on a map.  See the example below when a search is done for Eureka Springs Bed… (Read More)