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In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics for many businesses.  The reason for this is that TripAdvisor has moved to the HyperText Transfer Protocol Secure (HTTPS).  Based on their current setup of… (Read More)

Get Customized Monthly Google Analytics Reporting

February 27th, 2015 by Josh Wise

Often, our clients want to dig in a little deeper to see how their site is performing. Unfortunately most soon come to realize that they don’t have the time to learn the more complicated aspects of Google Analytics and how to find and understand the data that they need to see. Sometimes, they’re not even sure… (Read More)

Google Universal Analytics is likely to be a major topic of discussion with our clients throughout 2014.  In this post, I will break down the initial information on the what, why and when of this upgrade for our managed website hosting clients. What Is Google Universal Analytics? Google Universal Analytics is an entirely new script,… (Read More)

Which Blog Posts Attract Readers?

December 25th, 2011 by InsideOut Solutions

Internet Marketing Weekly: Evaluate Your Blog Posts Using Google Analytics to Help Plan Future Blogging Efforts You diligently spend the time to write a weekly blog post, and here at the end of December, you’re looking back on the past year, wondering how to maximize your efforts in 2012. How many people are reading your… (Read More)

Evaluate your paid online directories with Google Analytics

October 23rd, 2011 by InsideOut Solutions

Internet Marketing Weekly Feature: It’s been one year since you signed up for a listing on a certain online directory, and today a renewal notice from the directory’s salesperson appeared in your inbox. Should you renew? How can you tell whether the price of your listing is a worthwhile investment of your marketing dollars? Google… (Read More)

Is Your Bounce Rate Too High?

June 10th, 2011 by InsideOut Solutions

This is the second post in a series exploring Google Analytics. The following videos explain what a bounce is and how to use Google Analytics to see the bounce rate on your website. Below the videos is an outline of the video content. You can download and print a PDF of this information here: Is… (Read More)

Understanding Google Analytics

April 18th, 2011 by InsideOut Solutions

This is the first part in a series exploring Google Analytics for innkeepers. You’ve eagerly installed Google Analytics on your site. You’ve waited impatiently for a few days to let data pile up. Now you’ve logged in to Analytics—and are overwhelmed by numbers. Rates, percentages, visits, traffic, “absolute unique visitors”—what does it all mean? Don’t… (Read More)