Category Archives: Website Development Essentials

Websites That Build Authority & Expertise Online

December 20th, 2019 by Ariel Ferree

The main function of a website is sharing information. Depending on your industry, business, and marketing strategy that can look and feel a wide range of ways. When we begin the process of designing and developing a new website for a client, we consider what type of information is mainly shared and what the purpose… (Read More)

Renting vs. owning a website is a major decision for small businesses when they decide to begin, or modify, their web marketing.  This is the second article in a series that covers the pros and cons of website ownership and leasing options.  It is written specifically for our clients in the dude ranch, B&B inn and related distinctive lodging industries, but its principles… (Read More)

SSL hosting has been receiving a lot of attention lately, and with good reason.  This security feature is also now a ranking signal for Google, meaning a site with SSL will have an advantage over a non-SSL website.  In this article I will explain what this layer of security is and why a managed SSL… (Read More)

Responsive Website Conversion Roundup

September 28th, 2015 by Shawn Kerr

This past year was a busy season for our web design staff.  In addition to all the new website designs and redesigns going on, there were also a large number of clients looking to improve the internet marketing efforts of their current site with a responsive website conversion.  This upgrade to responsive web design ensures… (Read More)

Several InsideOut clients received responsive website upgrades this month.  Last month’s article on Responsive Web Design details what Responsive Web Design is, and if it’s right for you, whether you should redesign or simply get a responsive website upgrade of your existing website. The following clients contacted us to discuss responsive web design options and… (Read More)

Responsive web design remains a growing trend of discussion for internet marketing firms and their clients in 2014.  In this article we will will look at the what, why and when of Responsive Web Design so that you can make an informed decision about your website marketing efforts. What Is Responsive Web Design? Put simply,… (Read More)

Responsive Web Design: Do the Responsible Thing

January 22nd, 2014 by InsideOut Solutions

Trish from Captain’s Manor Inn knew that her four year old website needed an upgrade, but she wasn’t ready to give up on her design yet, so she called us to discuss her options. Being savvy, she had heard about responsive web design and wanted to know what it could do for her, as well… (Read More)

Website Load Speed: Google PageSpeed Insights and More

November 20th, 2013 by Jack Waknitz

Website load speed is important to your business because it affects the two major components of internet marketing: It contributes to the value of your website to search engines It affects the quality of the visit of the internet user accessing your website Let’s take a look at two tools that measure aspects of website… (Read More)

What is HTML 5 and Why Do I Need It?

September 26th, 2012 by InsideOut Solutions

A little background on HTML 5 If you spend much time on the internet, especially around website design & development communities, you’ve probably heard of HTML 5. But what is it? HTML 5 is the fifth version of Hypertext Markup Language – the language behind every website on the internet. HTML 4 as an official… (Read More)

Mobile Website Upgrade for WordPress Websites

May 27th, 2012 by Shawn Kerr

Internet Marketing News: WordPress Websites Have a New Mobile Option Mobile website standards, as with everything else related to the internet, have continued to evolve at an increasing rate and InsideOut Solutions is proud to announce a new mobile website solution for our Inndx and WordPress website customers that offers greater design flexibility, content management,… (Read More)

How to check the age of your website

September 20th, 2011 by Jack Waknitz

So you got a slick new website three years ago and want to know how it has aged.  Does it keep up with your competitors who just got a brand new site?  There are a few places you can check the status of the technology on your site. The first would be the WC3 validator. … (Read More)

We are pleased to announce that InsideOut Solutions now offers website services for mobile devices. All websites we design currently display correctly on smartphones, personal digital assistants (PDA) and other web-enabled mobile devices. InsideOut is now providing mobile-specific website services to customize the display of your website on those devices. Use of mobile devices for… (Read More)

The web is growing fast, and new tools and techniques are being used all the time. When it comes to what’s online, it only takes a few years for what was once new, to become outdated. So how can you tell if your website needs a checkup? How wide is your site? The average screen… (Read More)

Website Redesign: Seven Essential Pieces

April 5th, 2011 by InsideOut Solutions

Your website, built five years ago by a professional (or someone’s cousin for free), is showing its age. You’re embarrassed to send clients there. It has out-of-date information. And nobody can find it on Google. Perhaps you feel your website is fine because, hey, you fill your guest rooms each season, but you notice that… (Read More)

New Website Design for Westby House Inn and Restaurant

March 29th, 2011 by InsideOut Solutions

Recently launched is a new website design for innkeepers Mike and Marie Cimino, of Westby House Inn and Restaurant in Westby, Wisconsin. We designed a website for them in 2007, built in static html and css, and using InsideOut’s Web Tools, including Easy Edit, Photo Gallery, Gift Certificates, and Specials Editor tools. These tools allowed… (Read More)

Check out the new Grays Harbor Washington Tourism Website!

March 17th, 2011 by InsideOut Solutions

InsideOut Solutions is pleased to announce the launch of another website, Grays Harbor Washington has a new tourism website and blog. This new site helps to showcase the variety of attractions in and around Grays Harbor county. There are very few places in the world where you can stick your toe in the Pacific Ocean… (Read More)

InsideOut Solutions is pleased to announce the launch of a new website and blog for Hoyt House, an Amelia Island bed and breakfast inn in Fernandina Beach, Florida. This beautiful new website was designed and developed by InsideOut Solutions in WordPress and features the photography of Christian Gianelli. With the new WordPress platform, Hoyt House… (Read More)

Tourism Website for the Driftless Area of Wisconsin

June 10th, 2010 by InsideOut Solutions

We want to share the new website for Driftless Wisconsin tourism and travel information. This area, covering several counties in southwest Wisconsin, is named for it’s terrain left untouched by continental glaciers. The term “drift” refers to the rock, clay, and silt material that left behind by continental glaciers. Driftless is known for it’s peculiar… (Read More)