February 17th, 2009 by jennifer
Going for a New Look
Innkeeper Cathy Kuykendall redecorated her beautiful Hot Springs, Arkansas inn, updating the look while retaining its historic Victorian beauty. It was an ideal time to have new photos taken and to update her marketing materials. Cathy wanted a cleaner branding that would emphasize the new photographs.
Starting with the Logo
Naturally, she wanted to start with her most important marketing tool: her web site. But first things first! She needed a new logo to establish the look and feel of all her subsequent marketing materials. InsideOut re-did her logo with a clean but traditional-looking font and a graphic based on the stained glass at the Inn. Starting with the logo made updating her web site, rack card and business card very quick and easy.
“Looking forward to receiving the cards. They are beautiful….” – Cathy
The web site has launched and Cathy is very happy with the result. InsideOut also oversaw the printing of 10,000 rack cards and 1,000 business cards each for Cathy and her manager, Julie. All materials have the same elegant yet simple look and feel.