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How to Deal with Review Blackmail of Your Lodging Business

November 29th, 2016 by Shawn Kerr

Last month, I published a general blog post on how to deal with negative reviews from online sources.  This month I am focusing on a specific type of negative review, or, rather, the threat of one being submitted.  Learning how to deal with review blackmail (aka review extortion) is becoming more crucial in the distinctive… (Read More)

New Responsive Bed & Breakfast Website Design for a Premier Berkshires Inn

November 27th, 2016 by Shawn Kerr

InsideOut Solutions is proud to announce the November 10 launch of a new responsive bed & breakfast website for Federal House Inn – a luxury Berkshires B&B located in Lee, Massachusetts. History of Federal House Inn as a Client of InsideOut Solutions Previous owners Kolleen & Brian Weinrich began looking for new a new website host in… (Read More)

How to Deal with Negative Reviews of Your Business Online

October 31st, 2016 by Shawn Kerr

It happens to every business sooner or later – a less than stellar review shows up online.  That’s nothing new. In this article, I present an overview of of options on how to deal with negative reviews when they show up online. No doubt about it: online reviews and social media empower consumers.  That’s both good… (Read More)

Marketing Vacations to Work Martyrs: New Work & Play Standards

September 28th, 2016 by Shawn Kerr

Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken.  This month, I focus on the “how-to” for distinctive hospitality providers, such as B&B innkeepers and dude ranches, to improve their effectiveness in marketing vacations to work martyrs of all generations specifically and… (Read More)

Will “Work Martyr” Millennials Kill the Concept of Vacation as We Know It?

August 30th, 2016 by Shawn Kerr

Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation.  A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)

Find Keywords for SEO Using Google Autocomplete & AdWords Keyword Planner

July 31st, 2016 by Shawn Kerr

The struggle to find keywords for SEO (Search Engine Optimization) as part of content marketing is often challenging…and more often simply neglected in the rush to get the content published.  As a follow-up to last month’s post on the latest version of the Yoast SEO plugin for WordPress (and a recommended read before tackling this more advanced… (Read More)

Yoast SEO Content Analysis Adds Value to This Popular WordPress Plugin

June 29th, 2016 by Shawn Kerr

The latest version of the Yoast SEO plugin (3.3.2) brings with it a major upgrade in how it evaluates content drafted and published in WordPress websites.  The Yoast SEO Content Analysis (aka Readability) tool adds a new dimension to consider in Search Engine Optimization efforts.  This review also features other changes that are included with latest… (Read More)

Facebook Travel Booking Certain Says Expedia CEO

May 31st, 2016 by Shawn Kerr

Expedia CEO Dara Khosrowshahi believes Facebook will be the next major website to enter the realm of the Online Travel Agency (OTA) by adding a Facebook Travel Booking feature to its immensely popular social media platform.  It certainly seems likely, given Facebook’s recent e-commerce additions to allow buying of products directly on their website.  Learn… (Read More)

TripAdvisor Data Missing in Google Analytics? Fix It!

April 27th, 2016 by Shawn Kerr

In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics for many businesses.  The reason for this is that TripAdvisor has moved to the HyperText Transfer Protocol Secure (HTTPS).  Based on their current setup of… (Read More)

New Responsive B&B Website for a Green Lake Wisconsin Inn

March 29th, 2016 by Shawn Kerr

InsideOut Solutions is proud to announce the March 3 launch of a new responsive B&B website for Miller’s Daughter Bed and Breakfast in Green Lake, Wisconsin. Innkeepers Kris & Larry Herrell knew their aging website was simply not cutting it in today’s internet marketplace.  Kris dropped by the InsideOut booth at the Wisconsin Bed & Breakfast… (Read More)

New Expedia Accelerator Bases Placement on a Bidding System

February 29th, 2016 by Shawn Kerr

Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)

Google Travel Planner for Mobile Keeps Users on Google

January 31st, 2016 by Shawn Kerr

In a move that certainly looks like a larger step toward becoming an Online Travel Agency (OTA) the new Google Travel Planner interface for mobile devices aims to keep those users on the search engine throughout the trip planning process.  Discover what this new travel planner is and how it will impact the OTA, destination,… (Read More)

SEO Predictions for 2016 – Make Your New Year’s Resolutions

December 29th, 2015 by Shawn Kerr

It’s out with the old and in with the new (year, that is).  Search Engine Optimization (SEO) is always evolving, though much of its general principles remain the same from year to year. It’s time to look at recent changes and, from them, make our SEO predictions for 2016 so that you know what New… (Read More)

Google RankBrain – What It Is and What It Means to Search Marketing

November 30th, 2015 by Shawn Kerr

Though announced on October 26, the new Google RankBrain artificial intelligence component of its search algorithm has been in place for a few months.  RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine… (Read More)

Managed Web Hosting – Protect Your Website from Being Hacked

November 29th, 2015 by Shawn Kerr

The recent news of a number of bed & breakfast websites being hacked across the United States and Canada makes clear the importance of security when it comes to web hosting.  Because of their business model, most boutique lodging, B&B innkeepers and dude ranch owners choose managed web hosting, but it’s critical that they understand just what… (Read More)

Two Responsive Websites for New Clients Launched

October 30th, 2015 by Shawn Kerr

InsideOut Solutions is proud to announce the launch of two new custom responsive websites for incoming bed and breakfast inn clients during October. These new web design and managed hosting clients include an historic inn at the Antietam National Battlefiel and a secluded bed & breakfast with southwestern hospitality and flair near Santa Fe, New Mexico…. (Read More)

Blog Writing Tips on Publishing with Authenticity

October 26th, 2015 by Shawn Kerr

One of the most difficult aspects of blogging for many marketing writers is writing in an authentic voice. This is especially true for busy B&B innkeepers, who have a hard enough time sticking to a consistent publishing schedule without worrying about how to craft their blog posts to come off as “the real deal.” Explore these… (Read More)

Google Hotel Ads Opens to More Partners…and Kills Google Hotel Finder

September 29th, 2015 by Shawn Kerr

On September 22, the search engine giant announced that Google Hotel Ads has expanded its partnership with online booking Global Distribution System (GDS) providers, opened up Book on Google their users on all devices, and retired their Google Hotel Finder metasearch by rolling hotel search directly into Google Search results. This follows last month’s changes… (Read More)