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Managed SSL Hosting: Keep Google Happy & Website Secure with HTTPS

February 28th, 2017 by Shawn Kerr

SSL hosting has been receiving a lot of attention lately, and with good reason.  This security feature is also now a ranking signal for Google, meaning a site with SSL will have an advantage over a non-SSL website.  In this article I will explain what this layer of security is and why a managed SSL… (Read More)

A New Responsive WordPress Website & Vacation Guide for a Returning Client

January 31st, 2017 by Shawn Kerr

We are proud to announce the return of Brook Farm Inn (Lenox, MA) as a design and web hosting client and the launch of the Berkshires B&B’s new responsive WordPress website on January 26.  The website offers cutting edge design that also reflects the marketing voice of innkeepers Angela Lomanto and John Nelson.

Internet Marketing Trends to Watch in 2017

December 29th, 2016 by Shawn Kerr

Once again, it’s time for B&B inns, dude ranches, distinctive lodging providers and destinations to say “out with the old” and ring in the new year with cutting edge internet marketing strategies and tactics. Online marketing is a huge, intricate and always evolving marketplace. Our “2017 Internet Marketing Trends to Watch” feature will define which… (Read More)

Responsive Website Design Upgrade Roundup

December 28th, 2016 by Shawn Kerr

Responsive website design remain a hot internet marketing topic for a lot of our clients in the B&B inn, dude ranch and other distinctive lodging markets.  Many long-time InsideOut Solutions clients with aging websites had them redesigned to be all-new responsive designs that look their best no matter what device is used to view them. … (Read More)

How to Deal with Review Blackmail of Your Lodging Business

November 29th, 2016 by Shawn Kerr

Last month, I published a general blog post on how to deal with negative reviews from online sources.  This month I am focusing on a specific type of negative review, or, rather, the threat of one being submitted.  Learning how to deal with review blackmail (aka review extortion) is becoming more crucial in the distinctive… (Read More)

New Responsive Bed & Breakfast Website Design for a Premier Berkshires Inn

November 27th, 2016 by Shawn Kerr

InsideOut Solutions is proud to announce the November 10 launch of a new responsive bed & breakfast website for Federal House Inn – a luxury Berkshires B&B located in Lee, Massachusetts. History of Federal House Inn as a Client of InsideOut Solutions Previous owners Kolleen & Brian Weinrich began looking for new a new website host in… (Read More)

How to Deal with Negative Reviews of Your Business Online

October 31st, 2016 by Shawn Kerr

It happens to every business sooner or later – a less than stellar review shows up online.  That’s nothing new. In this article, I present an overview of of options on how to deal with negative reviews when they show up online. No doubt about it: online reviews and social media empower consumers.  That’s both good… (Read More)

Marketing Vacations to Work Martyrs: New Work & Play Standards

September 28th, 2016 by Shawn Kerr

Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken.  This month, I focus on the “how-to” for distinctive hospitality providers, such as B&B innkeepers and dude ranches, to improve their effectiveness in marketing vacations to work martyrs of all generations specifically and… (Read More)

Will “Work Martyr” Millennials Kill the Concept of Vacation as We Know It?

August 30th, 2016 by Shawn Kerr

Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation.  A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)

Find Keywords for SEO Using Google Autocomplete & AdWords Keyword Planner

July 31st, 2016 by Shawn Kerr

The struggle to find keywords for SEO (Search Engine Optimization) as part of content marketing is often challenging…and more often simply neglected in the rush to get the content published.  As a follow-up to last month’s post on the latest version of the Yoast SEO plugin for WordPress (and a recommended read before tackling this more advanced… (Read More)

Yoast SEO Content Analysis Adds Value to This Popular WordPress Plugin

June 29th, 2016 by Shawn Kerr

The latest version of the Yoast SEO plugin (3.3.2) brings with it a major upgrade in how it evaluates content drafted and published in WordPress websites.  The Yoast SEO Content Analysis (aka Readability) tool adds a new dimension to consider in Search Engine Optimization efforts.  This review also features other changes that are included with latest… (Read More)

Facebook Travel Booking Certain Says Expedia CEO

May 31st, 2016 by Shawn Kerr

Expedia CEO Dara Khosrowshahi believes Facebook will be the next major website to enter the realm of the Online Travel Agency (OTA) by adding a Facebook Travel Booking feature to its immensely popular social media platform.  It certainly seems likely, given Facebook’s recent e-commerce additions to allow buying of products directly on their website.  Learn… (Read More)

TripAdvisor Data Missing in Google Analytics? Fix It!

April 27th, 2016 by Shawn Kerr

In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics for many businesses.  The reason for this is that TripAdvisor has moved to the HyperText Transfer Protocol Secure (HTTPS).  Based on their current setup of… (Read More)

New Responsive B&B Website for a Green Lake Wisconsin Inn

March 29th, 2016 by Shawn Kerr

InsideOut Solutions is proud to announce the March 3 launch of a new responsive B&B website for Miller’s Daughter Bed and Breakfast in Green Lake, Wisconsin. Innkeepers Kris & Larry Herrell knew their aging website was simply not cutting it in today’s internet marketplace.  Kris dropped by the InsideOut booth at the Wisconsin Bed & Breakfast… (Read More)

New Expedia Accelerator Bases Placement on a Bidding System

February 29th, 2016 by Shawn Kerr

Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)

Google Travel Planner for Mobile Keeps Users on Google

January 31st, 2016 by Shawn Kerr

In a move that certainly looks like a larger step toward becoming an Online Travel Agency (OTA) the new Google Travel Planner interface for mobile devices aims to keep those users on the search engine throughout the trip planning process.  Discover what this new travel planner is and how it will impact the OTA, destination,… (Read More)

SEO Predictions for 2016 – Make Your New Year’s Resolutions

December 29th, 2015 by Shawn Kerr

It’s out with the old and in with the new (year, that is).  Search Engine Optimization (SEO) is always evolving, though much of its general principles remain the same from year to year. It’s time to look at recent changes and, from them, make our SEO predictions for 2016 so that you know what New… (Read More)

Google RankBrain – What It Is and What It Means to Search Marketing

November 30th, 2015 by Shawn Kerr

Though announced on October 26, the new Google RankBrain artificial intelligence component of its search algorithm has been in place for a few months.  RankBrain’s purpose is to learn the “meaning” of a search query and that has many implications for anyone investing effort in search marketing, such as search engine optimization (SEO), search engine… (Read More)