September 28th, 2016 by Shawn Kerr
Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken. This month, I focus on the “how-to” for distinctive hospitality providers, such as B&B innkeepers and dude ranches, to improve their effectiveness in marketing vacations to work martyrs of all generations specifically and… (Read More)
August 30th, 2016 by Shawn Kerr
Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation. A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)
July 31st, 2016 by Shawn Kerr
The struggle to find keywords for SEO (Search Engine Optimization) as part of content marketing is often challenging…and more often simply neglected in the rush to get the content published. As a follow-up to last month’s post on the latest version of the Yoast SEO plugin for WordPress (and a recommended read before tackling this more advanced… (Read More)
June 29th, 2016 by Shawn Kerr
The latest version of the Yoast SEO plugin (3.3.2) brings with it a major upgrade in how it evaluates content drafted and published in WordPress websites. The Yoast SEO Content Analysis (aka Readability) tool adds a new dimension to consider in Search Engine Optimization efforts. This review also features other changes that are included with latest… (Read More)
May 31st, 2016 by Shawn Kerr
Expedia CEO Dara Khosrowshahi believes Facebook will be the next major website to enter the realm of the Online Travel Agency (OTA) by adding a Facebook Travel Booking feature to its immensely popular social media platform. It certainly seems likely, given Facebook’s recent e-commerce additions to allow buying of products directly on their website. Learn… (Read More)
April 27th, 2016 by Shawn Kerr
In mid-March of this year TripAdvisor changed the way it sends data for referral visits from its business listings and, as a consequence, referral data is lost in Google Analytics for many businesses. The reason for this is that TripAdvisor has moved to the HyperText Transfer Protocol Secure (HTTPS). Based on their current setup of… (Read More)
March 29th, 2016 by Shawn Kerr
InsideOut Solutions is proud to announce the March 3 launch of a new responsive B&B website for Miller’s Daughter Bed and Breakfast in Green Lake, Wisconsin. Innkeepers Kris & Larry Herrell knew their aging website was simply not cutting it in today’s internet marketplace. Kris dropped by the InsideOut booth at the Wisconsin Bed & Breakfast… (Read More)
February 29th, 2016 by Shawn Kerr
Expedia has announced the roll-out of a new “bid for placement” system for its hotel listings that was quietly tested through December and is now seeing limited use on their hotel bookings. This new Expedia Accelerator feature will be of interest to any lodging business participating in or considering participation in the Online Travel Agency… (Read More)
January 31st, 2016 by Shawn Kerr
In a move that certainly looks like a larger step toward becoming an Online Travel Agency (OTA) the new Google Travel Planner interface for mobile devices aims to keep those users on the search engine throughout the trip planning process. Discover what this new travel planner is and how it will impact the OTA, destination,… (Read More)