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CPC Ads and SEO Are Not Mutually Exclusive in Search Engine Marketing
July 24th, 2017 by Shawn Kerr
It’s a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return On Investment (ROI) when used together. This article shows how the seemingly disparate marketing pieces of Cost-Per-Click ads and Search Engine Optimization can be used to create a greater whole when used… (Read More)
New Custom Responsive Website for Dude Ranchers’ Association
June 28th, 2017 by Shawn Kerr
InsideOut Solutions is very proud to announce the June 15 launch of a new custom responsive website designed for the Dude Ranchers’ Association (DRA). The DRA has been the governing body of the West’s Dude Ranch industry since 1926 and has been a premier web design and managed web hosting client of InsideOut Solutions since… (Read More)
Owning vs. Renting a Content Management System for Your Website
May 31st, 2017 by Shawn Kerr
Small business owners in the process of starting or updating their internet marketing efforts have choices to make when it comes to owning vs. renting a Content Management System. This article is third in a series covering the pros and cons of website ownership and leasing options. While aimed at our clients in the bed &… (Read More)
Custom Responsive WordPress Website for a Eureka Springs Cabins Resort
May 30th, 2017 by Shawn Kerr
We proudly announce the May 11 launch of a custom responsive WordPress website for Lake Shore Cabins on Beaver Lake, a luxury waterfront cabins resort in Eureka Springs, Arkansas. Owner Donna Braswell first came to InsideOut Solutions as a hosting client in 2014. The Unexpected Long Road to a New Website Donna had come to… (Read More)
Renting vs. Owning a Website – Small Business Considerations
April 30th, 2017 by Shawn Kerr
Renting vs. owning a website is a major decision for small businesses when they decide to begin, or modify, their web marketing. This is the second article in a series that covers the pros and cons of website ownership and leasing options. It is written specifically for our clients in the dude ranch, B&B inn and related distinctive lodging industries, but its principles… (Read More)
New Responsive Custom WordPress Website for a Longtime Client
April 29th, 2017 by Shawn Kerr
InsideOut Solutions proudly announces the April 20 launch of the new responsive custom WordPress website for The Captain’s Manor Inn, a premier Cape Cod bed and breakfast in Falmouth, Massachusetts. Trish & Kevin Robinson, the innkeepers, have been our website design and hosting clients since 2010 and this is the second custom website we have developed… (Read More)
Owning vs. Renting a Website – What Small Businesses Should Know
March 29th, 2017 by Shawn Kerr
Owning vs. renting a website is a question that most small businesses face when they decide to start or change their internet marketing strategy. This series of articles covers the pros and cons of website ownership and leasing options. It is targeted to our clients in the bed & breakfast, dude ranch and related hospitality industries, but… (Read More)
Unsecure Login Warnings On Your WordPress Website?
March 17th, 2017 by Jack Waknitz
Have you recently seen unsecure login warnings when logging in to websites you frequently visit? This could be your own business WordPress website, or other websites you use often. The warning appears when you try to log in to the site and reads: This connection is not secure. Logins entered here could be compromised. Do… (Read More)
Managed SSL Hosting: Keep Google Happy & Website Secure with HTTPS
February 28th, 2017 by Shawn Kerr
SSL hosting has been receiving a lot of attention lately, and with good reason. This security feature is also now a ranking signal for Google, meaning a site with SSL will have an advantage over a non-SSL website. In this article I will explain what this layer of security is and why a managed SSL… (Read More)
A New Responsive WordPress Website & Vacation Guide for a Returning Client
January 31st, 2017 by Shawn Kerr
We are proud to announce the return of Brook Farm Inn (Lenox, MA) as a design and web hosting client and the launch of the Berkshires B&B’s new responsive WordPress website on January 26. The website offers cutting edge design that also reflects the marketing voice of innkeepers Angela Lomanto and John Nelson.
Internet Marketing Trends to Watch in 2017
December 29th, 2016 by Shawn Kerr
Once again, it’s time for B&B inns, dude ranches, distinctive lodging providers and destinations to say “out with the old” and ring in the new year with cutting edge internet marketing strategies and tactics. Online marketing is a huge, intricate and always evolving marketplace. Our “2017 Internet Marketing Trends to Watch” feature will define which… (Read More)
Responsive Website Design Upgrade Roundup
December 28th, 2016 by Shawn Kerr
Responsive website design remain a hot internet marketing topic for a lot of our clients in the B&B inn, dude ranch and other distinctive lodging markets. Many long-time InsideOut Solutions clients with aging websites had them redesigned to be all-new responsive designs that look their best no matter what device is used to view them. … (Read More)
How to Deal with Review Blackmail of Your Lodging Business
November 29th, 2016 by Shawn Kerr
Last month, I published a general blog post on how to deal with negative reviews from online sources. This month I am focusing on a specific type of negative review, or, rather, the threat of one being submitted. Learning how to deal with review blackmail (aka review extortion) is becoming more crucial in the distinctive… (Read More)
New Responsive Bed & Breakfast Website Design for a Premier Berkshires Inn
November 27th, 2016 by Shawn Kerr
InsideOut Solutions is proud to announce the November 10 launch of a new responsive bed & breakfast website for Federal House Inn – a luxury Berkshires B&B located in Lee, Massachusetts. History of Federal House Inn as a Client of InsideOut Solutions Previous owners Kolleen & Brian Weinrich began looking for new a new website host in… (Read More)
How to Deal with Negative Reviews of Your Business Online
October 31st, 2016 by Shawn Kerr
It happens to every business sooner or later – a less than stellar review shows up online. That’s nothing new. In this article, I present an overview of of options on how to deal with negative reviews when they show up online. No doubt about it: online reviews and social media empower consumers. That’s both good… (Read More)
Marketing Vacations to Work Martyrs: New Work & Play Standards
September 28th, 2016 by Shawn Kerr
Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken. This month, I focus on the “how-to” for distinctive hospitality providers, such as B&B innkeepers and dude ranches, to improve their effectiveness in marketing vacations to work martyrs of all generations specifically and… (Read More)
Will “Work Martyr” Millennials Kill the Concept of Vacation as We Know It?
August 30th, 2016 by Shawn Kerr
Many in the travel, hospitality and tourism industries worry about a growing “work martyr” culture within the Millennial generation that is resulting in an ongoing reduction in time taken for vacation. A recent online survey by GfK (Germany’s largest market research institute) and another by Alamo Rent A Car appear to justify those fears. Providers of unique lodging… (Read More)
Find Keywords for SEO Using Google Autocomplete & AdWords Keyword Planner
July 31st, 2016 by Shawn Kerr
The struggle to find keywords for SEO (Search Engine Optimization) as part of content marketing is often challenging…and more often simply neglected in the rush to get the content published. As a follow-up to last month’s post on the latest version of the Yoast SEO plugin for WordPress (and a recommended read before tackling this more advanced… (Read More)