August 27th, 2009 by jennifer
A foundation helping children
The Boys & Girls Clubs Foundation of the Olympic Peninsula is a nonprofit organization which helps fund the good work of our local Boys & Girls Clubs. To this day, thousands of children in our community have benefited from the opportunities and inspiration provided by the Clubs. Foundation board members (and InsideOut partners) Pat & Jim McCauley were happy to donate InsideOut’s services to design a logo and brochure for this worthy cause.
Logo distills the message
The Foundation focused on potential donors who were planning their finances and seeking opportunities for charitable giving. The board wanted donors to know they were joining in a special endeavor to help local children. After some brainstorming, the board’s members decided to create a club of donors: “The Legacy Society”.
InsideOut designer Jennifer Lozada sketched out a number of logos based on the concepts of “legacy, growth and helping local kids”. The final version exemplifies these ideas with images of helping hands and a bright green sprout.
Communicating the benefits of giving
The next project was the brochure. Brochures would be distributed in local financial planning offices and mailed to potential donors. We decided that an 11″ x 17″ piece folded to 8.5″ x 11″ would give us plenty of room for necessary text and many photos.
Financial planning brochures often use dark conservative colors. To help our brochure stand out, we chose a sunny color which also contributed to our growth theme. The logo with its sprout worked well over the background of an old, established oak. Both the sunshine yellow and the oak also communicated the idea of “local” (the nickname for one of the area towns is “Sunny Sequim” and Garry Oaks are a protected species here.)
The Foundation has many wonderful photos from the local Boys & Girls Clubs. The brochure features these photos very prominently. With all the images of local kids, it’s clear that they are the main reason to give. The text supports this idea by providing potential donors with necessary information about the organizations involved, a reply form, and types of contributions accepted. The brochure makes it clear that the nonprofit Foundation and Clubs are long-standing legitimate contributors to the community, worthy of support.
The Boys & Girls Clubs Foundation of the Olympic Peninsula is delighted with the result. Board Member, Billy Nagler’s comments sum up the board’s reaction:
“I am so impressed! The pictures of the kids are precious… the organization of the whole thing is marvelous, the copy is very very informative and well done. What a piece of work, folks… you can be proud of this.”