Working with the diverse state of Kentucky on their new Association web site was a pleasure. They were looking forward to utilizing some of the great tools we have developed for Bed and Breakfast Association web sites, such as an interactive map, our varied means for searching for lodging, and a special rotating “featured inns” section in the footer.Â They are also the first association to use our new reviews feature.Â This allows an association to show reviews from TripAdvisor, Bedandbreakfast.com, BnbFinder.com and Yelp.com right on a members listing.
Our goal, like with most Association sites, was to create a tool that would benefit the members. The first week of statistics have been great, with an extremely low bounce rate of 13.37%, 10.20 pages per visit, and 8:14 minutes average time on site!
Our interactive map is colorful and engaging, allowing the user to click on the region they are interested in, as well as on the title of that region from the map key. This click brings them directly to the page with the B&B listings for that region. These listings are not organized alphabetically, but rotate randomly so that each inn has a chance to be the #1 listing for their region. However, the user does have the ability to organize them by alpha should they prefer.
The regions map is not the only way a user can search for a Kentucky Bed and Breakfast. The member’s listings are also available by city, alphabetically, search field or even specials and packages.
There is also an extensive section on interests and destinations in Kentucky for users to explore and browse in conjunction with the Kentucky Tourism web site.
We are so glad to have worked with the Bed and Breakfast Association of Kentucky, and look forward to seeing the site pay off for their members!