When a website visitor signs up for your newsletter, why not make the most of that good will and get Facebook Likes in the process? Nick Calaway, General Manager at von Stiehl Winery, brought up this idea to Owner Brad Schmiling. They’d never really taken a close look at the Welcome Email sent to guests signing up for their Constant Contact newsletter. When they did, they found that the message was pretty easy to edit. They could change the text, as well as fonts and colors. However, they wanted something visually appealing—an image that was much more inviting than the default, “plain Jane” option.
Brad needed some help with both the imagery and the coding, so he worked with Jennifer from InsideOut’s Graphic Design department. Since she was already familiar with Constant Contact’s system and von Stiehl’s branding, it was very quick and easy for her to design a warm welcome email for this friendly Algoma, Wisconsin winery.
With a click on the image, the visitor is taken directly to von Stiehl’s Facebook page where they can hit that “Like” button! This is a perfect audience to target because they’re already interested enough to sign up for the newsletter. The welcoming and convenient link to the Facebook page makes it very easy.
Now, when people use the website sign-up for von Stiehl’s newsletter, they will receive this Welcome Email as their first message. This first email serves triple duty. It allows subscribers to: 1) confirm their newsletter subscription, 2) add Brad’s email to their address book and 3) “Like” von Stiehl’s Facebook page. Points 1 and 2 are especially important because they prevent von Stiehl’s emails from being labeled as spam. Step 3 is a bonus that will help von Stiehl increase their Facebook audience.
Interested in making the most of your Constant Contact Welcome Email? Contact us today to learn how you can get Facebook Likes with your newsletter sign ups.