December 29th, 2017 by Shawn Kerr
The final quarter of 2017 at InsideOut Solutions was a busy one for launching client websites. These cutting-edge websites with responsive design launched from October through December include:
- Luxurious bed & breakfast inns in Hudson New York and East Lansing, Michigan
- A natural history and animal tracking expert based in our hometown of Sequim, Washington
- A premier Colorado guest ranch
- A Seattle area residential construction, renovation and remodel company
- A culinary directory of the Olympic Peninsula in Washington State, and
- Gorgeous vacation rentals in Tamarindo, Costa Rica
Read on to learn how InsideOut worked with this wide variety of clients to create responsive websites that improve their internet marketing effectiveness.
The Stories Behind These New Websites with Responsive Design
The Croff House Bed and Breakfast (Hudson, New York)
Launched on October 5, the new website for The Croff House Bed and Breakfast was a complete redesign of the site we originally designed and launched in December, 2008 for our longtime web, graphic design, and print clients Russell Gibson and Duncan Calhoun. Despite regular updates and upgrades to the site, including adding a version that was mobile friendly, the previous website was hampered by a Content Management System (CMS) and design standards that were growing increasingly out of date. Russell approached InsideOut Solutions president Pat McCauley for a redesign quote and soon after Web Development Lead Jack Waknitz gathered their materials to create an all new Croff House Bed and Breakfast website built in WordPress.
Wild Goose Inn (East Lansing, Michigan)
Innkeeper Al Bay of Wild Goose Inn approached Pat to chat about how to handle the needs of international guests. Soon after that Al called her with a request for a proposal for website redesign and hosting. The innkeeper knew that, at over a dozen years old, the B&B’s website was so far out of date that no amount of work on it would improve his marketing efforts. Once the contract was signed, Jack worked with Al to gather needed information and materials to design and develop the website in WordPress.
Launched on October 12, the new Wild Goose Inn website gives Al a cutting edge online marketing platform for his B&B, including a built-in blog.
Dr. L. Mark Elbroch (Sequim, Washington)
Mark Elbroch is an ecologist and renowned author, with dual interests in animal tracking and mountain lions, and is based in our hometown of Sequim, Washington.
Mark contacted InsideOut Solutions this summer with a request for proposal to design and develop a personal website and blog. Pat worked with Mark to determine his needs and proposed a seven page website and blog to use in promoting his books, speaking engagements and field work. Once the proposal was accepted, Jack emailed a website design questionnaire to Mark to begin the work of gathering images and content. Mark’s reply to the proof sent just a few days later assured that we were on the right track:
“Looks great! And thanks for working so quickly.”
The Dr. L. Mark Elbroch website launched on November 9.
4UR Ranch (Creede, Colorado)
Launched on December 6, the new custom website for 4UR Ranch was a total redesign of the website we had hosted for owners Lindsey & Pete Leavell since 2011. Lindsey knew the previous website had ended its useful life and negotiated a design contract with Pat. Lead web designer Beth Edwards then worked closely with the 4UR team to first craft a layout, then to fill in the new website proof with all-new photos and text. Following launch Lindsey sent Beth an email that read:
“I just wanted to thank you and let you know how thrilled we all are with the new website. It’s gorgeous to look at, easy to navigate, and and so beautifully conveys the experience of spending time at the 4UR. We couldn’t have asked for more and so appreciate the efforts and talents ofInsideOut. Many heart-felt thanks!!!”
The new 4UR Ranch website provides Lindsey with a faster, more flexible and easier-to-navigate website.
Cole Construction (Seattle, Washington Area)
Tom Cole is the owner of Cole Construction, a residential construction, remodel and renovation business that operates in upscale neighborhoods in and around the Greater Seattle Area. He’s also the brother of Beth Edwards, our Lead Web Designer and has been a member of the InsideOut family as a website design and hosting client since 2009. Tom knew he needed to bring his online marketing up to date and worked with his sis again to construct a new website that he could then manage himself. The new Cole Construction website launched on December 12.
Olympic Culinary Loop (Washington Olympic Peninsula)
The Olympic Culinary Loop (OCL) has been a graphic design client for their print map since 2014. Last December Pat contacted OCL Marketing & Membership Services Director Steve Shively to let him know that the Loop’s website was offline. Steve replied to let her know that their website had been hacked and asked her if InsideOut could help. Brad, Jack and Shawn provided support and a hosting transfer contract was signed. We initially put up a “flattened” HTML version of the website followed by a scrubbed-up version of the previously hacked WordPress website that we launched in January. By springtime, OCL was ready to move forward with an RFP for a complete redesign and we had a contract for the service signed in July. Beth worked with Steve to create the new “look and feel.” Once that was approved, Jack and Taylor Hasenpflug developed the website in Laravel to take advantage of the faster data management and better security offered in that platform.
The new Olympic Culinary Loop website launched December 14.
Enchanted Villas (Tamarindo, Costa Rica)
Launched on December 28, the new Enchanted Villas website was redesigned from the ground up to showcase a new vacation rental added to an existing one. InsideOut designed and has hosted the Enchanted Villas website since 2014. Recognizing the need to update the website to take advantage of responsive design, Owner Duncan Calhoun approached Pat this summer to work out a new design contract. New photos and text were supplied on December 1st and Jack was able to build the new website in WordPress and get it launched for Duncan before the year end.
The new Enchanted Villas website will also allow Duncan to easily manage and add/modify/delete properties.
Features of Our Websites with Responsive Design
- A responsive design WordPress or Laravel template that automatically adjusts layout elements to the visitor’s web browser
- Custom WordPress plugins and Laravel packages for each site, including:
- WordPress custom post types for lodging unit management, specials & packages
- Laravel packages for listings and target markets for directory websites
- HTML 5 code and CSS 3 styling that conform to the standards of Google Developers and the World-Wide Web Consortium (W3C) including Schema structured data markup that helps search engines better index key information
- “Sticky” site navigation and social sharing that always stay in view at the top and bottom of the web browser window as a visitor scrolls down the page
- An SSL certification security upgrade to HTTPS, which Google is now encouraging, performed by Server Administrator Brad Doss
- Pre- and post-launch SEO services from Internet Marketing Manager Shawn Kerr, which included:
- SEO plugin/package settings, customized for each website
- Custom SEO entries for titles, meta descriptions and content for website pages
- Setting up URL redirects to eliminate “page not found” errors due to structural changes to the website
- Updating Google Analytics and Google Search Console settings
- Submission of the website’s secure URL and the sitemap XML file to search engines to speed up indexing of all the changes
Support Services Provided for Our Websites with Responsive Design
Following launch, each of these clients receive:
- A free training session for learning the WordPress or Laravel CMS
- Unlimited free blogging webinars that meet once a month
- Managed web hosting that includes:
- Fast & secure cloud servers
- 99.5% uptime
- Email included
- 24/7 emergency technical support
- Specialists in serving the needs of B&B inns, dude ranches, vacation rentals and destinations
Considering a New Website Design for Your B&B, Dude Ranch, Vacation Rentals or Destination?
Websites with responsive design are preferred by Google and are easier to maintain. Depending on the age of your current website, you will need either a responsive upgrade or redesign to move your online marketing forward. A new website design from InsideOut Solutions starts at $3,500 and may be financed at $125 per month (based on $500 down + 24 monthly payments). View our Website Design Portfolio and contact us today for a quote to keep up with the ever-evolving standards of internet marketing.