Universal Analytics (UA) officially stopped tracking data on July 1st, 2023. To ensure the continued tracking and customization of your data, you needed to create and configure a Google Analytics 4 (GA4) property if you still need to do so. At this point, the cutoff date has come and gone. So the question is “Did you update?”

What’s Happening With My Google Analytics Account?

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The introduction of GA4 came with various new tracking features that we covered in a previous blog post, “Google Analytics 4: Making The Switch.” If you didn’t create one, Google may have already created a new GA4 property for you. However, the automated system may not have made the same choices as you would have yourself. An even bigger issue, if your GA4 account was not migrated manually, is that you may not see any data tracking.

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Initially, Google said they would continue to track data with the property they create for you. They planned to do this by using basic configurations based on your previous UA settings and, when possible, reusing existing site tags. However, it’s looking like the UA code stopped reporting GA4 data on the July 1st sunset date. In the majority of cases, we do not see analytics data being tracked if the switch was automated.

Additionally, you only have your historical UA data you downloaded it already. Thankfully, Google is allowing you to export this data until July 2024. So you need to go download this information now before it’s lost forever. In our recent blog post, “Past Data When You Move To GA4: Use It Or Lose It,” you can learn more about the importance of keeping your accrued data.

We’re Here To Help!

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If you didn’t make the switch, the time to act is now. Here at InsideOut Solutions, we would be happy to help you switch to Google Analytics 4. Contact us to schedule your update, and we’ll get you in our queue. The process will only take about 30 minutes and cost $50 to complete.

It is important to note that this process will still require one more action on your end. When we finish the update, you will get a measurement ID that you will have to put into your booking engine to complete the process. While we would love to help with this last step, we cannot do this for you. If you’re unsure how to do this, we recommend contacting your booking engine provider or checking their support files for more information.

If you use Think Reservations for your booking engine, you can find instructions for this integration here. However, if you use Resnexus, you may need to contact them directly to learn more about these critical steps.

Stay In The Know!

InsideOut Solutions creates a new blog post every week, so be sure to subscribe to our monthly newsletter to stay updated with our recent blog posts! If you have any additional questions about making the switch to Google Analytics 4, please reach out. We’re here to help.