In the wake of the COVID-19 pandemic, a unique trend known as “revenge travel” has emerged, leading to a significant shift in global tourism dynamics. Particularly noteworthy is the impact on Europe, a hotspot for American travelers. This trend not only overwhelms European tourism but also poses a significant challenge for American businesses as domestic travel experiences a decline.

What Is Revenge Travel?

The current revenge travel trend comes from the desire of travelers to make up for lost time by taking their once-postponed trips. When the COVID-19 pandemic hit, countless trips and vacations were canceled. So, now that borders are reopening those trips are happening all at once.

Sunrise view on the water channel with beautiful old buildings with woman standing near the bicycles in Gent city

The European Tourism Surge

Europe contains numerous popular tourist destinations, and with the current travel trends, they’re being overrun. The sheer number of American tourists has caused these destinations to be extremely crowded. In turn, this leads to local businesses being overworked and overwhelmed.

Moreover, the number of booked trips aren’t the only thing that’s skyrocketing. With the heavy influx of airline tickets being purchased, airfare to those destinations, as well as fuel costs have also gone up. Overall, the airlines are struggling to keep up.

Young woman tourist in sun hat and white dress standing in front of Eiffel Tower in Paris at sunset. Travel in France, tourism concept. High quality photo

Challenges for American Bed and Breakfasts

While overseas tourism is booming, the reverberations of revenge travel are keenly felt on American soil. Domestic travel, a massive part of American tourism, is declining. The allure of far-off destinations is drawing the attention of travelers away from local getaways. This heavily impacts establishments such as bed and breakfasts that rely on regional tourism.

American bed and breakfasts, renowned for their personalized hospitality and intimate charm, face a complex dilemma. Decreased domestic travelers has led to lower occupancy rates and a challenging business environment. These cherished establishments, which often offer unique experiences and a deep connection to local communities, are revitalizing their appeal and adapting to changing traveler preferences.

Learn more about the appeal of staying at a bed and breakfast in our recent post!

Vegan brownies and chai tea on wooden tray. Stay in on a sunny winter morning and warm your hands against the hot cup

Navigating the Road Ahead

As American bed and breakfasts are adjusting to change, several strategies can be utilized to take the next steps forward:

Highlight Local Gems: American bed and breakfasts can spotlight lesser-known local attractions, hidden gems, and off-the-beaten-path experiences to capture the interest of travelers seeking authentic and intimate adventures.

Create Irresistible Packages: In a recent post, we discussed the benefits that packages can bring to bed and breakfasts. Crafting enticing packages that cater to evolving traveler desires, such as wellness retreats, culinary journeys, and outdoor escapades, can reinvigorate interest in domestic travel.

Leverage Digital Marketing: Using the power of digital marketing, search engine optimization, and social media campaigns can amplify the visibility of bed and breakfast establishments. This allows them to target travelers seeking unique and personalized getaways.

Forge Collaborations: Collaborating with nearby businesses, tour operators, and local attractions can enhance the overall guest experience and showcase the diverse offerings of the community.

Appeal to Niche Markets: Identifying and catering to niche markets, such as family reunions, or nature enthusiasts, can attract specialized travelers seeking specific experiences.

Empty asphalt road and New year 2023 concept. Driving on an empty road to Goals 2023 with sunset.

Stay In the Know!

InsideOut Solutions creates a new blog post every week, so be sure to subscribe to our monthly newsletter to stay updated with our recent blog posts! Feel free to reach out if you have questions about how your bed and breakfast can thrive in the face of revenge travel. We’re here to help!