In today’s ever-changing world, the hospitality industry faces a new challenge – a sudden surge in COVID-19 cases driven by a concerning new variant. Just as collected data is crucial in understanding your guests, understanding the implications of this variant on your bed and breakfast (B&B) is vital. In this blog post, we’ll explore the recent spike in COVID-19 cases related to a new variant and how prioritizing health and safety protocols can ensure your guests feel safe when choosing your B&B for their getaway.

Understanding the Surge

As COVID-19 continues to evolve, new variants emerge, posing unique challenges. Recent reports from the World Health Organization (WHO) have highlighted a surge in cases linked to a particular variant. While the situation remains fluid, it’s crucial for B&B owners to stay informed and proactive in addressing the concerns of both current and potential guests.

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Guest Safety is Paramount

The health and safety of your guests has always been a top priority for your B&B. Now, more than ever, it’s essential to reassure your guests that you are taking every precaution to protect their well-being during their stay.

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Enhanced Cleaning and Sanitization

One of the key steps in preventing the spread of COVID-19 is thorough cleaning and sanitization. Make sure to highlight the measures you’re taking to keep your B&B sparkling clean. This can include disinfecting high-touch surfaces, providing hand sanitizers, and ensuring safe food handling practices.

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Social Distancing and Safe Spaces

Depending on local guidelines and regulations, consider encouraging social distancing in common areas and creating safe spaces where guests can relax more comfortably. These steps can not only help reduce the risk of transmission but also demonstrate your commitment to guest safety.

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Transparent Communication

As always, clear communication is vital maintaining trust with your guests. Be sure to update your website and reservation process to reflect your enhanced health and safety protocols. Additionally, provide information on what guests can expect during their stay and any changes to your services due to the current situation.

If you haven’t done so already, be sure to have an entire page dedicated to this kind of information. This way, guests will have an easier time finding this information, further reducing the risk of them bouncing from your site.

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Flexible Booking and Cancellation Policies

Flexibility is key in uncertain times. Consider offering more lenient booking and cancellation policies to accommodate guests whose plans may change due to COVID-19-related concerns.

This will show potential guests that you understand that plans can change on a dime due to health reasons. Not only will this humanize your brand and their experience, but it will also improve their overall trust in your brand. This will lead to better experiences for both you and your guests and might even open the doors to new bookings through recommendations.

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Stay Informed, Stay Safe

As is always the case with COVID-19 and its variants, the situation is dynamic. It’s vital that you continuously monitor updates from reputable health organizations and local authorities. Be prepared to adjust your protocols accordingly to ensure the safety of your guests and staff.

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Community Engagement

Show your commitment to the safety of your community by supporting local businesses and following community guidelines. Demonstrating that you are a responsible and caring member of your community can further build trust with your guests, leading to good brand exposure and potentially more bookings.

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A Safer Stay Awaits

While this new variant may present challenges for those in the hospitality industry, it’s also an opportunity for B&Bs to demonstrate their commitment to guest safety and well-being. By proactively implementing and communicating enhanced health and safety protocols, you can reassure your guests that your establishment is a safe and welcoming haven in these uncertain times.

At InsideOut Solutions, with over 27 years of experience, we understand the evolving landscape of the hospitality industry. Your dedication to guest safety is at the heart of what you do, and we’re here to support you every step of the way.

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