In the world of hospitality, every season has its highs and lows. While the busy season often gets all the attention, the off-season is just as important for keeping your business steady and growing. With the quieter months on the horizon, now’s the time to map out a plan that keeps the momentum going. In this post, we’ll dive into some practical off-season marketing tips to help your bed and breakfast stay on guests’ radars all year long.
Get to Know Your Off-Season
The key to off-season success starts with understanding when your slower months are. Depending on where you are, this could be the chilly winter, the rainy season, or just a less popular time of year.
For instance, if you run a beachfront B&B, you might see fewer guests in the winter, while a nearby ski lodge might slow down in the summer. Pinpointing when and why your off-season happens lets you fine-tune your marketing efforts.
Lean Into the Cozy Vibes
Many B&Bs across the U.S. experience a slowdown from November to March when folks are more inclined to stay indoors. But that’s exactly when people are looking for those warm, cozy getaways.
Make sure you’re highlighting the snug, inviting atmosphere your B&B offers. Use warm, welcoming language and images that capture the essence of a perfect winter retreat. Think fireplaces, hot tubs, or those little in-room touches that make guests feel right at home.
Sweeten the Deal with Special Offers
Draw in guests during the off-season by offering packages and promotions. How about discounts for longer stays, complimentary upgrades, or special add-ons like a spa day or a romantic dinner? Make sure these deals are front and center on your website, social media, and in your email campaigns.
Stay Social
Social media is a powerful tool, especially during the off-season. Keep your accounts lively by posting beautiful, engaging content. Show off your B&B in all its off-season glory, whether it’s snow-covered grounds or a peaceful rainy day. Encourage guests to share their own experiences, and maybe even run a golden hour photo contest.
Stay Flexible
The off-season can be unpredictable—just think about how much has changed in the last few years. Keep an eye on trends, listen to what guests are looking for, and be ready to tweak your strategies as needed to stay ahead.
Stay Informed, Stay Thriving!
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