September 20th, 2011 by

There have been some major leaps and bounds in social media this month. Read on to discover important features and enhancements in Facebook, Google+, You Tube and Twitter to help you navigate the social sphere of your marketing efforts.

 What’s New This Month on Facebook?

1. Facebook Subscribe Button added to Personal Profiles:

Similar to the concept of following someone on Twitter, you can now allow people to subscribe to your Facebook updates, (non-Friends can only see posts you share publicly). Facebook users subscribing to your posts have the ability to filter the types of updates they want to follow including “Life Events, Status Updates, Photos, Videos and Games.” On a friend’s home page, click “Subscribed” then choose what content you want to see. Click to deselect items checked by default.

Facebook Subscribe Feature

Customize the content you see.

2. Create Smart Lists to quickly view content posted by Friends.

Facebook automatically creates Smart Lists based upon profile information you and your friends have in common, as well as any lists you’ve created in the past. You can also create new Smart Lists, as well as add and remove people from the lists any time you like.

Facebook Smart Lists

Manage your lists with Facebook Smart Lists

3. Filter Your News Feed: “Close Friends” and “Acquaintances” Lists

When you add people to your new Close Friends list their updates appear more frequently in your news feed. Your Acquaintance list will post only major updates from people in your news feed.

Facebook Lists

Close Friends list helps you manage the information in your news feed.

4. View Who Shares Your Pages Content

Now you can view Fans who share content on your Fan Page, or Pages you like. Under any wall post on a Fan Page, you can now click the link “View all shares” to see who’s shared the content.

View who shares your Facebook Pages content.

View who shares your Facebook Pages content.

5. Sharing Via Google’s New +Snippets on Google Maps

With +snippets, Google+ users can share directions or places with their Circles.
This new feature makes it easy to visit a web page and then share it on Google+. +Snippets is now available with Google Maps and will roll out on other Google products soon.

Click “Share” in the Google+ bar to share your Maps with your Circles

6. Edit Your Previously Uploaded Videos Right Inside YouTube

There’s no re-uploading necessary, and your videos maintain their video IDs, allowing you to keep the comments and view counts you’ve acquired on your videos. YouTube is a powerful means of marketing and sharing your business, and also a well-used search engine

7. Twitter Web Analytics Now Available:

Wondering how effective your Tweets are in driving traffic to your website?. Twitter Web Analytics is a new tool being rolled out in stages to users, that shows your three things:
See what content on your website is being shared on Twitter, what traffic is coming to your website from Twitter, and how effective the Tweet Button in on your blog, posts or web pages.

Twitters New Web Analytics

Twitter Web Analytics “will be made available to all website owners within the next few weeks.”

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