We’re excited to announce the launch of a brand-new website for Camaraderie Cellars, a long-established winery located just a short drive from us here on the Olympic Peninsula. The new site went live in late July 2025, bringing a fresh look and modern features to match the spirit of this local favorite.

Camaraderie Cellars is well known for its welcoming outdoor spaces, handcrafted wines, and community-focused events. Their hospitality has always been first-class, but their website, originally launched on February 7, 2013, had been serving them for more than a decade. While functional and a reflection of web standards at the time, it was showing its age and no longer keeping pace with how today’s visitors browse, shop, and engage online.

Why a Redesign Was Important

Websites are often the first impression customers have of a business, and in the hospitality and winery world, that impression has to capture not just information, but atmosphere and brand personality. The older Camaraderie Cellars site wasn’t mobile-friendly in the way today’s users expect, and it lacked some of the design flexibility and integrations that make a modern site truly work for its audience.

The new website reflects Camaraderie’s warmth and attention to detail while delivering a streamlined, mobile-optimized experience. Visitors can now easily explore the winery’s story, upcoming events, and wines, all while enjoying a design that highlights the beauty of their property and brand.

Key Highlights of the New Site

One of the standout features of the redesign is social media integration. On the new “News” page, blog posts appear right alongside Camaraderie’s live Facebook feed. This keeps the site fresh with real-time updates while also encouraging visitors to follow along on social media. Best of all, this integration isn’t limited to Camaraderie; we can bring the same functionality to many of the websites we’ve built and currently host. (If that piques your interest, ask us how your site could benefit from this feature!)

Another highlight is the careful collaboration between Camaraderie Cellars and our design team. Beth Edwards, our lead designer on this project, worked closely with the winery to capture the look and feel that best represents their brand. From color palette to layout to photography integration, every detail was considered to ensure the site reflects the personality and professionalism of the winery.

Looking Ahead

Camaraderie’s new website is not just about looks: it’s about functionality. Whether a visitor is looking for information about tastings, directions, or upcoming events, the site makes it easy to find. It’s important to note that the online store was not part of this redesign. While it remains separate, the refreshed main website now provides Camaraderie with a modern, engaging platform to welcome visitors and share their story.

Is It Time for Your Redesign?

If your website is more than four years old, it might still feel “new,” but web standards and user expectations evolve quickly. A site that was cutting-edge a few years ago can start to look dated, miss mobile performance benchmarks, or lack the integrations that engage today’s audiences.

At InsideOut Solutions, we specialize in designing websites that not only look great but also work hard for your business. Camaraderie Cellars’ new site is just one example of how a thoughtful redesign can breathe new life into a brand and improve the way customers experience it online.