Founded to Inspire
The Sequim Education Foundation (SEF) creates educational opportunities for students and teachers of Sequim, WA public schools. The annual Engineering Challenge, Student Film Festival, scholarships and grants are all ways SEF inspires academic excellence. When SEF approached InsideOut Solutions for brochure design, we jumped at the chance to donate our work.

Finding the Focus
The foundation already had a trifold brochure, but it had a few problems:

1) Plain and uninspiring – The design was nothing they were excited about sending to current or prospective contributors.

2) Low quality printing – The piece featured lists of supporters and board members which needed periodic updates. As a result, they had to settle for desktop printing; it was too expensive to professionally reprint whenever there was a change.

3) No response card – There was no call to action or reply card for interested parties.

The redesign put the focus on the children by using a few well-placed large photos from SEF events.* To give the piece some longevity, InsideOut removed any information that would need periodic revision–out went the list of personnel and contributors. Instead, SEF supporters could be listed at www.sequimeducationfoundation.org or on a separate letter output inexpensively from a desktop printer.

We now had room to add a reply form on the inside spread. And we saved them an envelope by making the piece a self-mailer. We were also able to save on printing costs by staying with their current 8.5″ x 11″ size.

The Result

In addition to design, InsideOut conducted the print management of 5,000 brochures. Sequim Education Foundation is very happy with the result:

“We want to thank you for your firm’s donation of the new flyer… The foundation has long needed a professionally designed and produced handout/mailer to improve our public image. Your generosity and the excellent work of your graphic designer, Jennifer Lozada, is greatly appreciated!

Sincerely,

Richard T. Hughes

President
Sequim Education Foundation

*SEF did an excellent job of obtaining and documenting photographers’, models’ and parents’ permissions for photo usage.