Things are busier here than ever as we work to help innkeepers make sure their rooms are booked every weekend! In the face of economic strain, it becomes ever so important to stand out in the crowd. That is why many of our clients are making the investment in a new site design.
The John F. Craig House, a Cape May Inn in one of the most
historic towns on the Eastern seaboard, has stiff competition in the very popular tourist destination of Cape May New Jersey. Innkeeper Barbara wanted a site that would reflect not only the look of the inn, but the energy and atmosphere of her very unique bed and breakfast. Through new pictures of the site, specialty photos of specific items in her inn and a very collaborative design process between the innkeeper and our designer Beth Logan, we arrived at the lovely final product.
Barbara shared with us how much her guests rave about the new large photos of her inn and the Cape May area. We think that having great photos can really help the visitors to your site get a sense for your property and your location. The old adage “A picture is worth a thousand words” still holds true! So, if you are wondering why the phone isn’t ringing in your inn as often as you like, you may want to take a look at your site and ask yourself; “Is it engaging, intriguing and attractive?” After all, your web site is the gateway to your inn & the very part of the guests’ experience. Your web site will be there first impression of your business, so make sure it’s a good one!
InsideOut knows that associations are made of small B&B owners. We strive to create great Bed and Breakfast marketing for all of our clients, regardless of the size of the inn. River Haus in the Pines, a Bed and Breakfast in Leavenworth WA, is one of our most recent custom site designs.
The innkeepers, Mike & Cindy, say: “We like the way the web site looks and operates, the colors & the clarity of the pictures. We are still working on a new logo and the art work is being prepared now. The team we worked with in creating the changes was very responsive and other than a few things relating to search engine requirements we were basically happy with the experience and result.”
Our custom site for River Haus in the Pines maintained some of the old artwork from the original site, and incorporated the all-important photography of their location in the Cascade Mountains. Their site includes several InsideOut features, including a web cam, a photo gallery and a gift certificates page.
As we continue on in our efforts to build better and more beautiful web sites, we will keep you informed of our newest tools and techniques.