Beth Logan, InsideOut’s lead web designer, has done it again. Her newest creation, The Shellmont Inn in Atlanta, is winning kudos all around. The innkeepers say they “are thrilled with the new web site and the guests’ response to it. Everyone loves the photo rotation and the ease of selecting their room of choice. The Google Maps are a hit with potential guests as they plan their itinerary. Needless to say, business has positively increased expressly due to the glitzy new site. We asked for a state of the art web site…and you sure delivered! Simple, easy to navigate yet elegant. Working with InsideOut was a pleasure and a real learning experience. I found early in the design process to trust Beth inherently as she is a true professional who knows her stuff. We would, and have, already recommended InsideOut to fellow innkeepers in Select Registry.”

It was a delight for us to work with the owners of The Shellmont. The photographs they provided were professionally shot, which made the process much easier for us and helped ensure that the end product looks fantastic. They understand their target clintele and what appeals to those travelers, and their new site reflects that. Their new look is sophisticated and sleek — perfect for an inn that is in the heart of cosmopolitan Atlanta.

Our analysis shows that visits to The Shellmont are up over 15%, and that their bounce rate (number of people who leave the site as soon as they get there) has decreased by over 22%. Furthermore, people are lingering on the site, visiting an average of almost 6 pages per visit – a substantial increase over the previous average of 2.5 pages.

Contact the web department at InsideOut if you feel that your website could benefit from a face-lift.

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