Catering to the Key West crowd
Key West is a favorite spring break destination and Garden House has just the right vibe for this fun-loving crowd. Garden House owners John and Connie Manasco worked with InsideOut to create a great website that’s fun and easy-to-use. Next, they needed print pieces for visitors to pick up and keep. They turned to InsideOut to design a rack card and business card that matched their site.
For the rack card, the 4″ x 9″ size was the perfect choice since it fits both standard display racks and no. 10 envelopes. Plus there’s just enough real estate for useful information and photos while still fitting easily into a purse or backback. Using standard sizes for the rack cards and business cards (3.5″ x 2″) also kept print costs much lower than custom dimensions.
Matching the web site for strong branding
With a few adjustments, print designer Jennifer Lozada was able to transfer the horizontal web design to the vertical 4″ x 9″ print format and the small business card size. She kept the tone very casual, using the same sunny beach and ocean colors, cutout photos, fun pattern and handwritten font. Text was kept to a minimum; only the most important information was included. As a result, there was room for a few good photos plus a simple map to help visitors find the inn and to illustrate its convenient central location.
Garden House’s marketing pieces, both online and in print, have the same relaxed party-friendly look. Matching these pieces keeps a consistent picture in prospects’ minds. There’s no jarring difference in quality between the cards and the site.
John & Connie were happy with the designs and quickly approved them. They selected a quantity of 2500 rack cards and 2500 business cards which gave them an excellent per piece cost on printing. InsideOut oversaw the print management, ensuring high quality printing and fast, no-fuss delivery.